Jono Alderson — Using Schema to Boost E-A-T

•

0 gefällt mir•4,726 views

These slides were presented at the SEMrush webinar "4 Hours of E-A-T | Using Schema to Boost E-A-T". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-using-schema-to-boost-e-a-t/

Marketing

@jonoalderson
Using Schema to Boost E-A-T

@jonoalderson
You can use structured data

@jonoalderson
https://ahrefs.com/blog/featured-snippets-study/

@jonoalderson
Because of voice search
personal assistants

@jonoalderson
developer.yoast.com/features/schema/specification/

@jonoalderson
Compete on unique
(or rarely used) data

@jonoalderson
Be a good citizen
of the internet?

@jonoalderson
Be rewarded by
other good citizens?

@jonoalderson
Contribute
● schema.org
● developer.yoast.com/schema
● developers.google.com/search/docs/
data-types/article
● github.com/schemaorg/schemaorg

Weitere ähnliche Inhalte

Ähnlich wie Jono Alderson — Using Schema to Boost E-A-T

A world of structured data promises us an incredible future. But most websites struggle to even implement basic schema.org markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can’t reach that incredible future without increasing and improving adoption. To move forward, we need to make constructing rich structured data as easy as writing a recipe. This isn’t a pipe dream: at Yoast, we think we’ve solved schema for everybody, everywhere. We’d love to share our story.

Schema, Google & The Future of the Web

Connected Data World

For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance 'good enough', or at least, 'less bad than our competitors'. What happens when all of this is no longer necessary? When everybody's website, app or software is perfect? Few of our brands are equipped to compete - or even to survive - in this new world. We need a radically different way of thinking, and for many, it may already be too late.

What happens when everybody's website is fixed

Jono Alderson

Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance is no longer an art, but a science. Yoast’s Jono Alderson shares the tips, tricks, tools, and tactics you need to speed up your website. In this presentation, learn: – The tactics to get your site to load in under a second. – How to prioritize all the different pieces when optimizing site speed. – How improved web performance can help you get better rankings and conversions.

How to Take Your Website Beyond Fast

Search Engine Journal

Siligong InfraCoders Meetup - BigQuery

Jon Su

The Inbounder London - Jono Alderson

We Are Marketing

What’s the big deal about semantic HTML?

Jono Alderson

0.6 seconds is the new slow

Jono Alderson

Advanced keyword research

Jono Alderson

SEO & IA - Ryan Jones Pubcon SFIMA 2017

Ryan Jones

Universal Analytics & Single User View

Jono Alderson

Doing an awesome site audit

Jono Alderson

Technical SEO is important. The way your website is built and operates can directly affect rankings, traffic, and revenue – so why do so many brands’ websites have crippling technical issues? Jono examines the role of the Technical Site Audit, challenges us to present our findings, and examine requirements with consideration for the commercial, operational, and psychological factors at play — in order to get things fixed, and to win big.

Doing An Awesome Site Audit - Jono Alderson - Linkdex Think Tank

Linkdex

Starting with Maslow's hierarchy of needs, we'll explore how content strategy & tactics need to align with the foundational aspects of human need expressed in search queries and online behavior. Follow caveman Ugg as he navigates paleo-challenges to satisfaction, then apply to the core elements of content (uniqueness & value), safety (trust & https), social need (sharing & sharability) ego bait and esteem (authoritative connections & links), and finally the pinnacle of paleo SEO - self-actualization of success... the metrics that matter to become chief of the tribe. Leverage human needs for content success Ideate and identify key queries to target Create content that satisfies users queries Focus on metrics that matter for reporting

Paleo SEO | Understanding Foundational Human Needs to Drive Your Content Stra...

Grant Simmons

The experience age has arrived...

Jono Alderson

Getting comfortable with Data

Ritvvij Parrikh

How to be loved by Google

Jonny Ross

User Experience - Mary and Dave Davies

State of Search Conference

Harness the Potential of Local Search for Your Business

HubSpot

How to SEO your website and a look into voice search VSEO

Jonny Ross

Mobile Visibility to the Max - 2016 Edition #BigDigitalADL

Aleyda Solís

Ähnlich wie Jono Alderson — Using Schema to Boost E-A-T (20)

Schema, Google & The Future of the Web

What happens when everybody's website is fixed

How to Take Your Website Beyond Fast

Siligong InfraCoders Meetup - BigQuery

The Inbounder London - Jono Alderson

What’s the big deal about semantic HTML?

0.6 seconds is the new slow

Advanced keyword research

SEO & IA - Ryan Jones Pubcon SFIMA 2017

Universal Analytics & Single User View

Doing an awesome site audit

Doing An Awesome Site Audit - Jono Alderson - Linkdex Think Tank

Paleo SEO | Understanding Foundational Human Needs to Drive Your Content Stra...

The experience age has arrived...

Getting comfortable with Data

How to be loved by Google

User Experience - Mary and Dave Davies

Harness the Potential of Local Search for Your Business

How to SEO your website and a look into voice search VSEO

Mobile Visibility to the Max - 2016 Edition #BigDigitalADL

Mehr von Semrush

Top E-commerce Marketing Channels in 2021

Semrush

A truly untapped marketing channel

Semrush

Jeffrey Burns - Structured Data for Healthcare

Semrush

Garrett French and James Wirth - Building Links to Sales Pages

Semrush

Jono Alderson - Structured Data for Content Marketing

Semrush

Martha van Berkel - Content Marketing + Structured Data

Semrush

Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...

Semrush

Ryan Stewart - Agency Growth: How to Scale From 10 to 50 Clients

Semrush

Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEO

Semrush

Greg Gifford — Ricky Bobby's Guide to Winning at Local Link Building in 2021 ...

Semrush

Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...

Semrush

Rasmus Himmelstrup — The True Value Of Local Search: A Case Study Across Five...

Semrush

Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal Client

Semrush

Mordy Oberstein — Wix for SEO: Separating Fact from Fiction

Semrush

Daniel Liddle — 5 Practical Ways to Implement NLP in Your SEO Strategy

Semrush

Mordy Oberstein — Room for the Average Site? The SERP, Super-Authorities, & Y...

Semrush

AJ Ghergich — How Anyone Can Win Featured Snippets — Backed by Data Science

Semrush

As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels. In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends. These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/

Marketing Channels: The Digital Marketing Trends for 2021

Semrush

Martha van Berkel — Structured Data: Schema Changes and Updates

Semrush

Jamie Alberico — How to Leverage Insights from Your Site’s Server Logs | 5 Ho...

Semrush

Mehr von Semrush (20)

Top E-commerce Marketing Channels in 2021

A truly untapped marketing channel

Jeffrey Burns - Structured Data for Healthcare

Garrett French and James Wirth - Building Links to Sales Pages

Jono Alderson - Structured Data for Content Marketing

Martha van Berkel - Content Marketing + Structured Data

Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...

Ryan Stewart - Agency Growth: How to Scale From 10 to 50 Clients

Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEO

Greg Gifford — Ricky Bobby's Guide to Winning at Local Link Building in 2021 ...

Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...

Rasmus Himmelstrup — The True Value Of Local Search: A Case Study Across Five...

Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal Client

Mordy Oberstein — Wix for SEO: Separating Fact from Fiction

Daniel Liddle — 5 Practical Ways to Implement NLP in Your SEO Strategy

Mordy Oberstein — Room for the Average Site? The SERP, Super-Authorities, & Y...

AJ Ghergich — How Anyone Can Win Featured Snippets — Backed by Data Science

Marketing Channels: The Digital Marketing Trends for 2021

Martha van Berkel — Structured Data: Schema Changes and Updates

Jamie Alberico — How to Leverage Insights from Your Site’s Server Logs | 5 Ho...

Kürzlich hochgeladen

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

Crypto Quantum Leap - Digital - membership area

jaynee G

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

SALES-PITCH-an-introduction-to-sales.pptx

23397013

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Tata Punch brochure with complete detail of all the variants

RiteshVishambhari

Kürzlich hochgeladen (20)

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

Enhancing Business Visibility PR Firms in San Francisco

Discover Ardency Elite: Elevate Your Lifestyle

SP Search Term Data Optimization Template.pdf

Crypto Quantum Leap - Digital - membership area

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Social Media Marketing Portfolio - Maharsh Benday

The 9th May Incident in Pakistan A Turning Point in History.pptx

Aiizennxqc Digital Marketing | SEO & SMM

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

SALES-PITCH-an-introduction-to-sales.pptx

Elevating Your Digital Presence by Evitha.pdf

Cartona.pptx. Marketing how to present your project very well , discussed a...

[Expert Panel] New Google Shopping Ads Strategies Uncovered

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Tata Punch brochure with complete detail of all the variants