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Jason Barnard — How Gutenberg Blocks Are Fundamental to Your WordPress SEO

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These slides were presented at the SEMrush webinar "Australian Search Marketing Academy: How Gutenberg Blocks are Fundamental to Your WordPress SEO". Video replay and transcript are available at https://www.semrush.com/webinars/australian-search-marketing-academy-how-gutenberg-blocks-are-fundamental-to-your-wordpress-seo/

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Jason Barnard — How Gutenberg Blocks Are Fundamental to Your WordPress SEO

  1. 1. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO @jasonmbarnard jasonbarnard kalicube.pro Think Blocks (Gutenberg is your friend)
  2. 2. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO 1. Google’s Aim 2. Google’s Problem 3. Help Google a. Digest b. Deliver
  3. 3. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO What is Google’s Aim?
  4. 4. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO What is Google’s aim? Answer the user’s question (or solution to their problem) Quickly Optimally
  5. 5. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO What is Google’s aim? A Q quality
  6. 6. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO What is Google’s Problem?
  7. 7. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  8. 8. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding the Available Solutions
  9. 9. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? WWW is the biggest ever database containing phenomenal amounts of knowledge
  10. 10. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Collecting the data / html / content Easy peasy
  11. 11. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Extracting Understanding
  12. 12. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Extracting Understanding Knowing what the possible answers ARE
  13. 13. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Extracting Understanding Knowing what the possible answers ARE is REALLY tough
  14. 14. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Because the Web is a Disorganised mess
  15. 15. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivering the Solution
  16. 16. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Blue links = Easy Peasy
  17. 17. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Google SERPs are going multimedia
  18. 18. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Help Google With...
  19. 19. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO BLOCKS !!!
  20. 20. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks WWW
  21. 21. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks Website
  22. 22. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks
  23. 23. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks
  24. 24. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks Header Footer Aside Article
  25. 25. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks Article
  26. 26. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO It Ain’t Over… (till it’s over)
  27. 27. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg Gutenberg
  28. 28. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  29. 29. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  30. 30. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  31. 31. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  32. 32. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  33. 33. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  34. 34. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Help Google Digest
  35. 35. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks facilitate ingestion
  36. 36. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  37. 37. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO The “Beast” Wants to Understand
  38. 38. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO The “Beast” Wants to understand Gather Ingest Digest
  39. 39. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? The “Beast” Gather Ingest Digest
  40. 40. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Help Google Deliver
  41. 41. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks facilitate delivery
  42. 42. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  43. 43. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Google SERPs are going multimedia
  44. 44. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Google SERPs are going multimedia And to deliver
  45. 45. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Google SERPs are going multimedia And to deliver It needs blocks
  46. 46. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Chunks Blocks Fraggles
  47. 47. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Imagine Google reaching into your content and grabbing a handle to pull a chunk of content out.
  48. 48. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Fraggles
  49. 49. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  50. 50. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  51. 51. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  52. 52. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  53. 53. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  54. 54. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  55. 55. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  56. 56. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Special Mention Schema.org
  57. 57. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks
  58. 58. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO
  59. 59. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Conclusion
  60. 60. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  61. 61. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks Think
  62. 62. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  63. 63. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Fraggles Think
  64. 64. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO @jasonmbarnard jasonbarnard kalicube.pro Think Blocks (Gutenberg is your friend) Thank You !

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