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Jason Barnard — How Gutenberg Blocks Are Fundamental to Your WordPress SEO

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Semrush
Semrush

These slides were presented at the SEMrush webinar "Australian Search Marketing Academy: How Gutenberg Blocks are Fundamental to Your WordPress SEO". Video replay and transcript are available at https://www.semrush.com/webinars/australian-search-marketing-academy-how-gutenberg-blocks-are-fundamental-to-your-wordpress-seo/

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How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO @jasonmbarnard jasonbarnard kalicube.pro Think Blocks (Gutenberg is your friend)
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO 1. Google’s Aim 2. Google’s Problem 3. Help Google a. Digest b. Deliver
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO What is Google’s Aim?
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO What is Google’s aim? Answer the user’s question (or solution to their problem) Quickly Optimally
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO What is Google’s aim? A Q quality
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO What is Google’s Problem?
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding the Available Solutions
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? WWW is the biggest ever database containing phenomenal amounts of knowledge
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Collecting the data / html / content Easy peasy
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Extracting Understanding
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Extracting Understanding Knowing what the possible answers ARE
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Extracting Understanding Knowing what the possible answers ARE is REALLY tough
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? Because the Web is a Disorganised mess
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivering the Solution
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Blue links = Easy Peasy
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Google SERPs are going multimedia
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Help Google With...
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO BLOCKS !!!
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks WWW
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks Website
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks Header Footer Aside Article
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Thinking in blocks Article
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO It Ain’t Over… (till it’s over)
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg Gutenberg
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Help Google Digest
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks facilitate ingestion
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO The “Beast” Wants to Understand
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO The “Beast” Wants to understand Gather Ingest Digest
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? The “Beast” Gather Ingest Digest
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Help Google Deliver
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks facilitate delivery
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Google SERPs are going multimedia
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Google SERPs are going multimedia And to deliver
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Google SERPs are going multimedia And to deliver It needs blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Chunks Blocks Fraggles
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Imagine Google reaching into your content and grabbing a handle to pull a chunk of content out.
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Fraggles
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Special Mention Schema.org
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Conclusion
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks Think
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Fraggles Think
How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO @jasonmbarnard jasonbarnard kalicube.pro Think Blocks (Gutenberg is your friend) Thank You !

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  • 27. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg Gutenberg
  • 28. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  • 29. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  • 30. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  • 31. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  • 32. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  • 33. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Gutenberg
  • 34. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Help Google Digest
  • 35. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks facilitate ingestion
  • 36. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  • 37. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO The “Beast” Wants to Understand
  • 38. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO The “Beast” Wants to understand Gather Ingest Digest
  • 39. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding? The “Beast” Gather Ingest Digest
  • 40. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Help Google Deliver
  • 41. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks facilitate delivery
  • 42. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  • 43. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Google SERPs are going multimedia
  • 44. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Google SERPs are going multimedia And to deliver
  • 45. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Deliverability! Google SERPs are going multimedia And to deliver It needs blocks
  • 46. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Chunks Blocks Fraggles
  • 47. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Imagine Google reaching into your content and grabbing a handle to pull a chunk of content out.
  • 48. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks Fraggles
  • 49. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  • 50. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  • 51. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  • 52. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  • 53. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  • 54. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  • 55. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Delivery Blocks
  • 56. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Special Mention Schema.org
  • 57. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks
  • 58. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO
  • 59. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Conclusion
  • 60. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  • 61. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Blocks Think
  • 62. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Understanding Credibility Deliverability
  • 63. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO Fraggles Think
  • 64. How Gutenberg Blocks are Fundamental to Your WordPress SEO Jason Barnard / @jasonmbarnard / #SEOisAEO @jasonmbarnard jasonbarnard kalicube.pro Think Blocks (Gutenberg is your friend) Thank You !