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I fattori più importanti del web marketing per il 2016

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In questi giorni natalizi si stanno facendo tante previsioni per l’anno prossimo. Abbiamo provato a scoprire anche noi quali saranno i trend del web marketing più rilevanti da considerare nel 2016. Abbiamo intervistato i migliori esperti italiani del settore per capire quali canali dimostreranno la maggiore crescita l’anno prossimo. Guarda le interviste complete qui: https://youtu.be/XH81KJ29NBk

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I fattori più importanti del web marketing per il 2016

  1. 1. Paolo Zanzottera Nel 2016 ci sarà un buon ritorno a livello di codice, si guarderà sempre di più la presenza di microformati in pagina e di dato strutturato, perché i motori di ricerca vogliono avere la vita più semplice
  2. 2. Paolo Zanzottera Essere presenti, essere nominati in pagine a prescindere da essere linkati può essere un’altra tendenza dell’anno prossimo
  3. 3. Matteo Monari Il fattore di integrazione desktop rispetto a mobile è di sicuro l’aspetto determinate del 2016. Oggi è già il momento del mobile first, per cui il sito è principalmente mobile
  4. 4. Luca Bove Avere un focus sull’utente, fornirgli il miglior servizio possibile e semplificargli la vita. Alla fine la filosofia di lunga durata è questa
  5. 5. Gianluca Fiorelli Il trend che avrà più forza è l’ubiquità del messaggio, la capacità di essere presente per un marchio in ogni canale possibile a livello digitale
  6. 6. Gianluca Fiorelli La personalizzazione comincia a essere richiesta anche a livello di esperienza di un sito web. Comincia a essere un fattore vincente per cui le conversioni aumentano
  7. 7. Gianluca Fiorelli Tutto ciò che è internazionalizzazione della presenza online di un brand prenderà sempre più campo. Il mercato italiano è veramente ristretto, per poter sopravvivere le imprese italiane hanno sempre più bisogno di esportare
  8. 8. Valentina Vellucci Non bisogna assolutamente ragionare su notizie come La SEO è morta, bisogna ragionare su notizie come Devo cambiare il mio modo di fare web marketing
  9. 9. Marco Ziero I trend del 2016, come anche del 2015, sono il mobile e, di conseguenza, le componenti tecnologiche dell’algoritmo. I fattori di natura più tecnologica continuano ad avere il ruolo centrale nel peso complessivo della visibilità di un brand
  10. 10. Sante Achille Vedo molto in ascesa gli aspetti di semantica. Le ultime novità in termine di semantica daranno una sterzata qualitativa importante. Nonostante i link siano la linfa vitale del web, la parte semantica comincerà ad avere l’influenza sempre più crescente
  11. 11. Gianpaolo Lorusso Nel 2016 il settore delle parole chiave sarà diversificato. AdWords è probabilmente arrivato in molti mercati al suo massimo di espansione. Bisogna trovare degli altri canali che funzionino allo stesso modo o anche meglio
  12. 12. Marco Volpe Per il 2016 mi aspetto una riscoperta di tutte quelle attività, che portano l’utente lontano dalle App, che oggi hanno invaso e rallentato sia dispositivi mobili che i tablet
  13. 13. Marco Volpe Mi aspetto anche una grande pulizia dei risultati all’interno della SERP - i titoli più corretti, le URL ragionate con briciole di pane grazie ai microformati e descrizioni, che avranno un significato persuasivo linguistico coretto
  14. 14. Gian Caprini Mobile e personalizzazione - i due aspetti che vanno considerati oggi dal punto di vista finanziario, cioè quale investimento fare in quale canale. Lavorare insieme fra queste due realtà sarà fondamentale per essere affermati nel 2016
  15. 15. Rachele Zinzocchi Un fattore non discutibile è quello dei dati uniti al discorso della privacy. In un mondo in cui è sempre più facile violare qualunque cosa è evidentemente uno dei trend per il prossimo anno
  16. 16. Rachele Zinzocchi Una domanda fondamentale è l’evoluzione del social media manager. Le competenze del social media marketing stanno diventando traversali e fanno raccordo fra le diverse aree, che possa condurre e portare al ROI
  17. 17. Francesco Tinti La velocità sarà un fattore sempre più importante. Le campagne che andremo a fare avranno il timing sempre più stretto
  18. 18. Fabio Sutto Nei prossimi anni sicuramente diventerà sempre più importante il fattore della reale fruizione del sito da parte dell’utente
  19. 19. Susan Geraeds Meyer Il mobile, l’app indexing e l’ottimizzazione per l’App Store saranno molto più importanti di prima
  20. 20. Ale Agostini Come web marketing il 2016 vedo un enorme importanza del rispetto della privacy. Visto che ormai il consumatore ha sempre in mano lo smartphone, ci mette dentro un sacco di dati personali, la sua privacy diventerà uno dei temi caldi del 2016
  21. 21. Lara Badioli Nel 2016 una sinergia molto forte tra i brand e i contenuti degli utenti, delle persone sposterà un po’ l’ago della bilancia nelle scelte che gli utenti fanno attraverso l’internet. Cominciamo a non essere più sensibili all’advertising, ma invece a quello che ci dicono le persone intorno a noi
  22. 22. Giorgio Soffiato L’integrazione di variE realtà sarà il fattore vincente per il prossimo anno. Mi aspetto che tutto quello che faremmo nel 2016, sia al livello di link building che al livello di site sarà pensato attorno a un elemento unico e univoco
  23. 23. Davide Lusiani Chi riesce a cogliere appieno le funzionalità, le opportunità che il mobile crea e che il mobile creerà, sarà avvantaggiato rispetto ai concorrenti
  24. 24. Alberto Casna Riuscire ad offrire il servizio integrato, che spazia in tutti gli ambiti di digital marketing, e incrociare i dati provenienti da vari canali sarà sempre più importante
  25. 25. Vitor Storch Oggi la ricerca del mobile ha praticamente superato quella del desktop. Riuscire a implementare una strategia mobile verificando quale sia il comportamento all’interno del sito, sarà molto importante nel 2016
  26. 26. Alexander Greco Sia lato social che lato motori di ricerca sono realmente il futuro
  27. 27. Federico Corsini Fondamentalmente sarà importante tutto quello che gira attorno al mobile, e poi anche il retargeting, sia mobile che non mobile
  28. 28. Federico Rebeschini Non ha più senso pensare a campagne di marketing che siano solo locali. Bisogna fare dei piani globali, che tocchino anche altri mercati
  29. 29. Paolo Gioia In un’epoca sempre più mobile, tutti dobbiamo orientarci verso quell’ottica li, perché è in rapida crescita
  30. 30. Alberto dal Santo Avere dei contenuti di qualità sul sito che rispondano alle domande degli utenti quando questi vanno a interrogare la SERP sarà l’aspetto più importante del 2016
  31. 31. Enrico Nube Mi aspetto un incremento della tecnologia sul programmatic, quindi tutto quel mondo real time link building, e una esplosione dei contenuti video di alta qualità
  32. 32. Matteo di Felice Nel 2016 diventa particolarmente importante l’esperienza dell’utente in mobilità: il sito deve essere estremamente veloce da caricarsi, non deve avere troppi formati pubblicitari, e deve essere fatto per essere fruito da qualsiasi device
  33. 33. Gaetano Romeo Un elemento importante sarà sempre lato SEO e lo sviluppo della semantica
  34. 34. Andrea Morello Nel 2016 saranno importanti la conoscenza del web marketing e la conoscenza dello human marketing, cioè delle persone che rapporteranno e interagiranno con i contenuti
  35. 35. Gabriele Bedellini Sicuramente mobile diventa in questo momento l’attività principale su cui focalizzarsi
  36. 36. Emanuele Arosio Purtroppo non ho una sfera di cristallo. Aspetteremo fino al 2016 per capire se Google avrà qualche aggiornamento di algoritmo
  37. 37. Stefano Ghisolfi Nel 2016 la parte di mobile la farà sicuramente da padrona. Ci saranno anche delle attività che gireranno intorno a nuovi dispositivi quali smartwatch ed altri
  38. 38. Stefano Il ruolo sempre più importante verrà preso dalla gamification, dal coinvolgere attraverso l’esperienza ludica
  39. 39. Domenico Ferrara Dare un prodotto quanto più conforme possibile alla descrizione
  40. 40. Alberto Giannini La tendenza del 2016 è la capacita di saper declinare una relazione soddisfacente fra brand e visitatore

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