Learn how social media integrates into our overall marketing plans and strategies

1. Integrating
SOCIAL MEDIA
into Marketing
With Mike Allton & SEMrush

2. How does social media integrate into our
overall marketing plan and strategy?
● What Do We Mean By Social Media?
● How Social Media Can Be Used
● Social Media’s Place In Marketing
● Social Media Best Practices
● Examples

3. What Do We Mean By Social Media?
Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram
YouTube, Vine, Meerkat, Periscope, Blab, SlideShare and others.

4. Social Media Active Users

5. How Social Media Can Be Used
● Broadcasting
● Branding
● Relationship Building
● Business Development
● Learning
● Social Proof
● Customer Service
● Testing
● Search
● Sales & Prospecting
● Listening

6. Social Media’s Place In Marketing

7. #Hashtags
● Generic hashtags like #Marketing connect your content
to others.
● Unique hashtags bring viewers into your conversations.
● The #SiteSellPresents Hashtag:
○ Tweeted 525 Times
○ Received 11,773,745 Impressions

8. Social Media Best Practices
● Be Present
● Focus On The Best Platform
● Own Your Content
● Single Voice
● Entertain, Educate, Engage
● Measure
● Curate

9. Examples - Michael Hyatt

10. Examples - Guy Kawasaki

11. Examples - Manly Pinterest Tips

12. Thank You!
Mike Allton
Twitter: @Mike_Allton | Google+: +MikeAllton
www.SiteSell.com/blog | www.TheSocialMediaHat.com
SEMrush
Twitter: @semrush | Google+: +SEMrush
www.SEMrush.com