These slides were presented at the SEMrush webinar "How to Optimize Your e-Commerce Store for the Holiday Traffic Surge". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-optimize-your-e-commerce-store-for-the-holiday-traffic-surge/

1. 5 Tips to Improve your SEO
with CRO this Holiday Season

2. The 2019 Holiday Season
● 56% of consumers expected to
shop online, spending an estimated
$730 Billion (U.S. alone).
● Today we will look at how to
leverage the increase in website
traffic to boost your SEO rankings.

3. Improve Page Rank using CRO
Increase
Sales
Conversion
Increase
Time on
Site
Reduce
Bounce
Rate
Reduce
Exit Rate
Increase
Pages per
Session

4. Tip 1: Immediately Engage Your Audience
Increase Avg. Time on Page
Reduce Bounce Rate
15%Bounce Rate Reduction
With Pop-Ups
*Statistic is from the Justuno 2018
Conversion Benchmark Report analyzing
1B+ User sessions over 90 days

5. ● In your SEMRush dashboard find the
top 5 keywords you’re ranking for
● Then create separate personalized
onsite promotions for ranking pages
● Update title tag and meta descriptions
to mirror promotion
Pro Challenge

6. Tip 2: Product Recommendations
Increase Avg. Pages
per Session
Increase Time on Site
Higher AOV (Avg. Order Value)

7. ● Present right product, right time,
right customer.
● Be creative in display
● AI & Advanced Filters
Pro Tip - Smart Upsell & Cross Sell

8. Increase Avg. Pages
per Session
Increase Time on Site
*Better User Experience
Tip 3: Be Helpful & Communicate

9. Pro Tip Dynamic free shipping banner + cross-selling promotion.

10. Tip 4: Create FOMO
Countdown Timers
22.67%
Sale Conversion Rate of visitors
who engage with promotion (17%
no timer).

11. Best Practices
Urgency Copy
Unbelievable Deal
Time Left to Act
CTA

12. Tip 5: Engaging the Exiting Visitor
Decrease Exit RateDecrease Bounce Rate

13. ● Personalize exit offers
around who is exiting and
most likely to convert.
● No lead captures
● Auto-Apply Coupon
Pro Tip

14. Bonus Tip: Best Practices for Mobile
Make UX the Highest Priority
● Tabs & Banners
● Time delays or scroll percentage
triggers
● Trigger on 2nd pageview
● GDPR opt-ins should cover less
than 20% of screen

15. Thanks for joining us
and have a wonderful
holiday season!