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Erik Christiansen — How to Optimize Your e-Commerce Store for the Holiday Traffic Surge

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These slides were presented at the SEMrush webinar "How to Optimize Your e-Commerce Store for the Holiday Traffic Surge". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-optimize-your-e-commerce-store-for-the-holiday-traffic-surge/

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Erik Christiansen — How to Optimize Your e-Commerce Store for the Holiday Traffic Surge

  1. 1. 5 Tips to Improve your SEO with CRO this Holiday Season
  2. 2. The 2019 Holiday Season ● 56% of consumers expected to shop online, spending an estimated $730 Billion (U.S. alone). ● Today we will look at how to leverage the increase in website traffic to boost your SEO rankings.
  3. 3. Improve Page Rank using CRO Increase Sales Conversion Increase Time on Site Reduce Bounce Rate Reduce Exit Rate Increase Pages per Session
  4. 4. Tip 1: Immediately Engage Your Audience Increase Avg. Time on Page Reduce Bounce Rate 15%Bounce Rate Reduction With Pop-Ups *Statistic is from the Justuno 2018 Conversion Benchmark Report analyzing 1B+ User sessions over 90 days
  5. 5. ● In your SEMRush dashboard find the top 5 keywords you’re ranking for ● Then create separate personalized onsite promotions for ranking pages ● Update title tag and meta descriptions to mirror promotion Pro Challenge
  6. 6. Tip 2: Product Recommendations Increase Avg. Pages per Session Increase Time on Site Higher AOV (Avg. Order Value)
  7. 7. ● Present right product, right time, right customer. ● Be creative in display ● AI & Advanced Filters Pro Tip - Smart Upsell & Cross Sell
  8. 8. Increase Avg. Pages per Session Increase Time on Site *Better User Experience Tip 3: Be Helpful & Communicate
  9. 9. Pro Tip Dynamic free shipping banner + cross-selling promotion.
  10. 10. Tip 4: Create FOMO Countdown Timers 22.67% Sale Conversion Rate of visitors who engage with promotion (17% no timer).
  11. 11. Best Practices Urgency Copy Unbelievable Deal Time Left to Act CTA
  12. 12. Tip 5: Engaging the Exiting Visitor Decrease Exit RateDecrease Bounce Rate
  13. 13. ● Personalize exit offers around who is exiting and most likely to convert. ● No lead captures ● Auto-Apply Coupon Pro Tip
  14. 14. Bonus Tip: Best Practices for Mobile Make UX the Highest Priority ● Tabs & Banners ● Time delays or scroll percentage triggers ● Trigger on 2nd pageview ● GDPR opt-ins should cover less than 20% of screen
  15. 15. Thanks for joining us and have a wonderful holiday season!

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