These slides were presented at the SEMrush webinar "Drive Profitable Growth at Scale with Google Shopping Campaigns". Video replay and transcript are available at https://www.semrush.com/webinars/drive-profitable-growth-at-scale-with-google-shopping-campaigns/

1. Custom Labels
An important and underused feature

2. ▪ What It Is
▪ Why Use It
▪ How To Use It
Agenda
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3. What It Is

4. ▪ Custom
Label 0 – 4
Custom Labels Attribute
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5. ▪ 90% of
Clients
Making Shopping Feeds Beautiful
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6. ▪ The 80% Rule
Where To Put Your Effort
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7. Why Use It

8. Why Use Custom Labels
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▪ The Magic
– Monitor
– Reporting
– Bidding
– Organizing

9. ▪ Other Options
– Seasonal
– Holidays
– Price or Colour
– Weight
Custom Labels Options
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Custom Label Ex. 1 Ex. 2 Ex. 3
Gender Male Female Kids
Material Bamboo Organic Non-Bamboo
Margin High / Low Percent
Exclusive Exclusive
Size (shoe or
top)
Small 9
New Product Push

10. How To Use It

11. Custom Labels: Gender
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▪ Gender
– M + F + Unisex
– Kids
– Grandparents
Product Groups Example One Example Two
Level One Gender Gender
Level Two Price Point Material
Level Three SKU ID Price Point
Level Four SKU ID

12. Custom Labels: Clearance / Sales
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▪ Clearance / Sales
– High / Low Bids
– Profit Margins
Product Groups Example One Example Two
Level One Clearance/Sale Clearance/Sale
Level Two Product Category Product Category
Level Three SKU ID Material
Level Four SKU ID

13. Custom Labels: Price Point
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▪ Price Point
– Under $20
– $20 – $40
– $40 – $60
– $60 – $100
– $100 – $250
– $250 – $500
– $500 – $1,000
– $1,000+
– Profit Margins
Product Groups Example One Example Two
Level One In-House Brand Clearance/Sale
Level Two Product Category Material
Level Three Price Point Price Point
Level Four SKU ID SKU ID

14. Custom Labels: Seasonal Products
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▪ Seasonal Products
– Shoulder Seasons
– High / Low Bids
– Profit Margins
Product Groups Example One Example Two
Level One In-House Brands Seasonal
Level Two Seasonal Product Category
Level Three Product Category Price Point
Level Four SKU ID SKU ID

15. Summary

16. Summary
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▪ Use 3 Typical
– Sales
– Price Point
– Colour or Exclusive

17. The End.
Thank you.
About Me
● Lived 6 Cities. 3 Continents
● Traveled 40 Countries
● Huge Gaming & Tech Nerd
● Brands: ASOS, D2C, Walmart
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@DuaneBrown