SEG is ushering in the evolution of licensed merchandise for sporting events. Through illuminating technology, we've created "GameDay" uniforms for the fans...
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SEG
1. 1
SEG
Travis Williams -Brian Harge - Dominique Remi
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SEG Inc. Company Proprietary and Confidential
2. 2
THE PROBLEM
Licensed Merchandise Needs Change
1960 2012
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3. THE SOLUTION 3
QUESTIONS
“GameDay Uniforms for the Fans”
~Brand of illuminating Merchandise
~Connection to the Game
~Packed Arenas
~Engaged Fans
~Shirts , Hats , Laces, Foam Sticks
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4. 4
THE OPPORTUNITY
4.3B (Licensed collegiate merchandise *annually*)
• 176M Collegiate Sports fans
• 82 Million Collegiate Alumni
Distribution:
GameDay Events
Campus Bookstores
Alumni Bars
Traditional Sports Retailers
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5. 5
THE MAGIC
• Electroluminescent Panels
Thin, Malleable, Comfortable
• Any Shape or Size
• Sound Activated
• Sensitivity Meter adjusts based
on decibel level.
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6. 6
MARKETING
• Visibility
(Frats /Sororities)
Guerilla Marketing
Flash Mobs
• “Light Outs”
• Mascots Shirts
• Gamificationw/mobile App
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7. 7
www.SEGshirts.com
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8. 8
THE COMPETITION
• Sports Merchandisers
None focus solely in our niche
• Potential Entrants
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9. 9
TEST MARKET
YEAR 1
5 Events
161 Shirts Sold
$5,100 Revenue
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10. 10
MANAGEMENT TEAM
@SEGshirts
• Travis Williams –CEO /
Founder
• BA –Florida State
University
• MBA- UNLV
• Phantom Fireworks
Operations
• Sales, Staffing, Advertisin
g, Marketing
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11. 11
MANAGEMENT TEAM
@SEGBrian
• Brian Harge –
CFO /Co-Founder
• BS – UNC Wilmington
• Financial Manager
/Analyst
• PPI Inc.
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12. 12
MANAGEMENT TEAM
• Dominique Remi–
Dir. Of Development
/Design @DrumrolDesign
• BS – Gonzaga
• Master’s of Education
UNLV
• Professor at International
Academy of Design &
Technology
• Founder Drumrol Design
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13. 13
SALES
(In Thousands)
16,000
14,976
14,000
13,098
12,000
10,000
8,000
6,000
4,000
3,216
2,000 1,672 1,968
661
0
2013 2014 2015
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14. 14
THE MONEY
Start-Up Costs Opening Inventory
Working Capitol
Operating Expenses
48,612
109,462
Management 10K
B-Plan Competitions 15K
16,926
Angel Investor 150K
Total 175K
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15. 15
THE MONEY
CONSOLIDATED INCOME STATEMENT (Dollars)
2012 2013 2014 2015
Sales 305,475 3,216,750 13,098,878 14,976,397
COGS 149,865 1,285,109 5,241,551 5,906,343
Gross 155,610 1,913,641 7,857,327 9,070,053
Profit
Gross 51% 60% 61% 61%
Margin
Operating 157,816 1,269,983 6,185,228 7,101,111
Expenses
Net Income (2,206) 661,658 1,672,098 1,968,942
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16. 16
THE MONEY
CONSOLIDATED CASH FLOW STATEMENT (Dollars)
2012 2013 2014 2015
Cash 305,475 3,216,750 13,098,878 14,976,397
Receipts
Operating 305,795 2,733,691 11,674,770 11,595,889
Expenses
Cash from (320) 483,059 1,424,108 3,380,508
Operations
Net from (6,000) (9,000) (18,000) 0
Investing
Activities
Net from 105,970 (234,716) (815,148) (959,859)
Financing
Activities
Cash 7,128 106,778 346,122 937,081
Beginning
Cash Ending 106,778 346,122 937,081 3,357,730
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17. 17
QUESTIONS
2012
Officially Licensed
GOALS
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18. 18
THE OFFER
150K
Convertible Debt or Equity stake in SEG
Common Stock 70,000 shares
Yearly Distribution
ROI: 20x
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19. 19
CRITICAL RISKS
Financing
Back-Up plan is “Reality” Bootstrapping, Keep
the day job !!
Manufacturing
Samples received from Top 3 manufacturers
Distribution
W/out wholesale, focus is on website, custom
and marketing companies.
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20. 20
THE FUTURE
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Hinweis der Redaktion
UNITS 225, 7190 484, 071 984,559 1,095,519 1,228,672
UNITS 225, 7190 484, 071 984,559 1,095,519 1,228,672