The panel discussion focused on evolving ways of communicating and selling service design to organizations. Panelists included representatives from Civic Innovation YYC Lab, Yu Centrik, Harmonesse Service Design, and LVL Studio. They discussed questions to ask clients to engage them at the right level and ways to demonstrate service design expertise, including process-led case studies, consulting skills, experience, business cases, approaches, and ways to measure value. The moderator was Josh Greenhut from Bridgeable. Attendees were invited to tweet questions with the hashtag #SellingSD.

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Panel: The evolving nature of how we communicate
and sell Service Design to organizations
Panelists:
Jonathan Veale, Civic Innovation YYC / City of Calgary
Joelle Stemp, Yu Centrik
Tamsin Smith, Harmonesse Service Design
Richard Z'Graggen, LVL Studio
Moderator:
Josh Greenhut, Bridgeable

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Tweet your questions at
#SellingSD

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Tamsin Smith,
Harmonesse

5. Tamsin Smith: Service Design Consultant and Coach
As a Service Design Consultant, I bring 15 years
experience working across a range of industries in the
public and private sector.
I partner with Executives on Service Design programmes
that address critical business problems with strategic
multi-channel design opportunities. I believe in
championing the needs of users and providers of
services to generate ideas that can be prototyped.
I also coach new Service Designers, entrepreneurs or
teams growing an internal programme.

6. Selling Service Design
Questions to ask your clients in order to engage at the right level:
1. Are you solving the right problem?
2. Are to open to hear what users really think?
3. Can you act upon design opportunities across different channels?
4. Are you ready to be coached?
5. Is your team open to organizational change?
6. Is there buy-in from the top?

7. Selling Service Design
My Service Design expertise:
1. Process-led case studies
2. Professional consulting skills
3. Experience and credentials
4. A business case
5. An approach
6. A way of measuring value

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Joelle Stemp,
Yu Centrik

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Tweet your questions at
#SellingSD
www.yucentrik.ca
@yucentrik

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Tweet your questions at
#SellingSD

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Jonathan Veale,
Civic Innovation YYC Lab / City of Calgary

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Jonathan Veale,
Calgary Civic Innovation YYC Lab

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Jonathan Veale,
Calgary Civic Innovation YYC Lab

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Jonathan Veale,
Calgary Civic Innovation YYC Lab

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Richard Z’Graggen,
LVL Studio

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Richard Z’Graggen,
LVL Studio

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Richard Z’Graggen,
LVL Studio

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Richard Z’Graggen,
LVL Studio