Presented at Impact: 2018 Canadian Service Design Conference, November 29 & 30, 2018 (Montreal, Quebec)
How do you design your services? Have you ever thought about using LEGO to map the experience?
LEGO® SERIOUS PLAY® is a powerful tool that can be used to map journeys. It’s a playful participative activity that helps glue the team together, while collaborating and co-creating.
In this workshop participants will experience how LEGO® SERIOUS PLAY® methodology deepens the reflection process through a 3D representation. A challenge question is presented to the group, everyone builds a model responding to the question, everyone shares their story.
This approach is based on research findings that hands-on, "minds-on" learning produces a deeper, more meaningful understanding of the problem to solve. The LEGO® SERIOUS PLAY® methodology is a creative, experimental process designed to enhance innovation and organization performance.