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Facebook Basics for Business

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SCOREMinnesota

Pamela Muldoon, Next Stage Media Group, presented this Facebook Basics for Business presentation at the SCORE Minnesota Social Media Boot Camp II on Aug. 10, 2011.

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Basics For Business Pamela Muldoon
By The Numbers… 750 Million 55 130 40 80 90 250 Million 30 Billion 770 Billion
Personal vs. Professional Personal Page ,[object Object],Your Brand It’s ok…just ask your business friends to “Fan” you
Personal vs. Professional Businesses CANNOT use Personal Profiles
Group vs. Fan Page Groups ,[object Object],Control Membership Max 5000 Best for small groups of people you know
Group vs. Fan Page
Group vs. Fan Page Fan Page ,[object Object],Created/Managed by official business rep only Unlimited Fans Anyone can “Fan” you
Fan Page Fan Page Insights Page Overview Users Interaction
Fan Page Customized Tabs
Fan Page Fan Gating
Fan Page Contests Must use 3rd Party Apps to administer Must be clear Facebook is not included in your contest
Fan Page Contests Liking a Page or Checking In cannot be used to register Liking a Wall Post, Commenting, Uploading a Photo cannot be used to register Do Not use the Like Function for Voting Winners MUST be notified outside of FB You don’t comply~You Could Lose Your Page
Fan Page Content Marketing What is important to your Target Audience? Facebook is one piece of your Content Marketing Plan Balance Consistency with Relevance Re-Imagine Content Content Curation
Fan Page Driving Traffic To Your Fan Page Website Other Social Sites Business Card Email Signature Blog Direct Mail Door Sticker Counter Sign Media Ads Other Content Marketing Strategies Just Ask…
Fan, Follow, Connect… Pamela Muldoon Next Stage Media Group www.facebook.com/nextstagebusiness www.facebook.com/NSBRadioNetwork www.twitter.com/pamelamuldoon www.twitter.com/NSBRadioNetwork www.linkedin.com/in/pamelamuldoon

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Facebook Basics for Business

  • 1. Basics For Business Pamela Muldoon
  • 2. By The Numbers… 750 Million 55 130 40 80 90 250 Million 30 Billion 770 Billion
  • 3.
  • 4. Personal vs. Professional Businesses CANNOT use Personal Profiles
  • 5.
  • 6. Group vs. Fan Page
  • 7.
  • 8. Fan Page Fan Page Insights Page Overview Users Interaction
  • 9. Fan Page Customized Tabs
  • 10. Fan Page Fan Gating
  • 11. Fan Page Contests Must use 3rd Party Apps to administer Must be clear Facebook is not included in your contest
  • 12. Fan Page Contests Liking a Page or Checking In cannot be used to register Liking a Wall Post, Commenting, Uploading a Photo cannot be used to register Do Not use the Like Function for Voting Winners MUST be notified outside of FB You don’t comply~You Could Lose Your Page
  • 13. Fan Page Content Marketing What is important to your Target Audience? Facebook is one piece of your Content Marketing Plan Balance Consistency with Relevance Re-Imagine Content Content Curation
  • 14. Fan Page Driving Traffic To Your Fan Page Website Other Social Sites Business Card Email Signature Blog Direct Mail Door Sticker Counter Sign Media Ads Other Content Marketing Strategies Just Ask…
  • 15. Fan, Follow, Connect… Pamela Muldoon Next Stage Media Group www.facebook.com/nextstagebusiness www.facebook.com/NSBRadioNetwork www.twitter.com/pamelamuldoon www.twitter.com/NSBRadioNetwork www.linkedin.com/in/pamelamuldoon