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Why a Plan is Important to Your Business Success
Business Plan Summary See Handout One Page  Business Plan  Worksheet
The business has to make money to survive Ultimate Goal
[object Object],[object Object],[object Object],[object Object],Business Vision
[object Object],[object Object],[object Object],[object Object],[object Object],Business Vision Examples
[object Object],[object Object],Company Goals Answer Question:   Who is your target customer?
Mission Statement Clear concise statement:  Why do you exist? How will you achieve your Vision?   National Ice Cream Retailers Assoc. to be the leader in the frozen dessert industry that others look to for help, support, and education. NICRA will promote business growth and development throughout the industry.
Mission Statement ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Brand Promise
Analyzing Business Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Approach
SWOT Analysis Build on  STRENGTHS Resolve  WEAKNESSES Exploit  OPPORTUNITIES Avoid, Defend  THREATS S W O T 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__
[object Object],[object Object],[object Object],Financial Objectives
[object Object],[object Object],[object Object],Support Action Plans
Thanks for attending the SCORE Workshop series If you have any questions or need further help, please contact: Russell Ward –  [email_address] Steve Sapiro –  [email_address]   Contact Info Power Point Presentation available at www.slideshare.net/

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Simple business plan for small business

  • 1. Why a Plan is Important to Your Business Success
  • 2. Business Plan Summary See Handout One Page Business Plan Worksheet
  • 3. The business has to make money to survive Ultimate Goal
  • 4.
  • 5.
  • 6.
  • 7. Mission Statement Clear concise statement: Why do you exist? How will you achieve your Vision? National Ice Cream Retailers Assoc. to be the leader in the frozen dessert industry that others look to for help, support, and education. NICRA will promote business growth and development throughout the industry.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. SWOT Analysis Build on STRENGTHS Resolve WEAKNESSES Exploit OPPORTUNITIES Avoid, Defend THREATS S W O T 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__
  • 14.
  • 15.
  • 16. Thanks for attending the SCORE Workshop series If you have any questions or need further help, please contact: Russell Ward – [email_address] Steve Sapiro – [email_address] Contact Info Power Point Presentation available at www.slideshare.net/