This presentation offers some wonderfully effective tips or better to say prime contributors that could make an eCommerce business thrive like never before. So take a look to unfold the never told secrets to run a successful online retail business.

2. Plethora of e-stores is
popping up every day as
consumers are showing more
interest in buying products
online. But do you think that
all retailers are successful in
creating an online business?
The answer is a big
“No”.
So what are the possible
pitfalls and how one could
avoid them?
The presentation will satiate
all your queries. So let’s
begin…

3. Do you know the most
common factor that
leads to a failed online
business?
It is the abandonment
of shopping carts by the
consumers.

4. 68.07% - Average rate of online shopping cart abandonment

5. Approximately $4 Trillion revenue was lost
worldwide due to shopping cart abandonment in
2014.

6. Why Visitors Abandon Shopping Carts And
How to Combat Those Obstacles

7. Cause:
Lack of Trust
Only 65% of online retail shops display
security information during the checkout
process
Solution:
Add Recognized
Security Badge
Help your visitors trust your site showing
recognized security seals such as Norton,
McAfee, TRUSTe and BBB. Make them
feel secured against credit card frauds or
identity theft

8. Cause
Slow Loading Time
47% of retailers expect a web page to load in
about 2 seconds
Solution
Fix the Delay In Page
Load Times
Fix this issue at your backend. If there’s still
an inevitable 2-3 second delay in loading
during the transfer to your payment gateway,
display the loading time on the page. Keep
your consumers informed all the time

9. Cause
High Shipping Cost
44% of online shoppers abandon the sites
due to costly shipping charge. Many cancel
their complete purchase if free shipping is
not offered.
Solution
Offer Free Shipping
Offer unconditional free shipping at least
during the peak season. During other times
offer free shipping with a minimum order
threshold. Announce an additional discount
if order is placed in the next three hours to
lure more consumers

10. Cause
No Information on
Shipping or Other Terms
and Conditions
22% of shoppers abandon carts when they
found no mention of shipping terms
Solution
Maintain Transparency
Be transparent. If there is any shipping
charge or other handling cost, reveal all
details in the website. Confirm estimated
shipping date and time

11. Cause
Comparison Shopping
30% of shoppers leave for a different site to
compare prices in expectation of getting
better price elsewhere
Solution
Offer Price Guarantee
Offer your visitors the price guarantee to
make them understand that they are getting
the best deal

12. Cause
Time Restraints
27% of visitors leave the site because they lack
time to check out
Solutions
Less Number of Fields in
Checkout
Streamline the process of checkout asking
minimum details from consumers. Avoid
adding additional and unjustified fields in your
checkout
No Compulsory
Registration
Also avoid compulsory registration and offer a
‘prominently placed’ guest checkout option for
those who are not willing to register

13. Factors That Help
Consumers To Trust A
Site
Site Displays Trust Marks to Gain Shoppers’
Confidence - 48%
Site displays a contact info and address
details - 46.35%
Friend/colleague/family member has used
the site - 40.7%
Site appears professional and well designed
– 32.2%
Site contains renowned brands/products –
24.1%
Site loads quickly and functions well –
23.65%

14. Value of Product Reviews
and Ratings By Users
85% of consumers say that they read at least
10 reviews before considering any brand
72% of consumers admit that positive reviews
influence their decision of trusting a business
92% of users are likely to opt for a local
business that has a 4-star rating

15. Customers are More Willing to Do Business
Based On 5-Star Rating

16. Why Quality Customer Support is Crucial for
Online Business
Address anxiety concerns of consumers. Add a chat
widget on the site to solve any query right away.

17. Top Payment Gateways Widely Used By
Americans Shopping Overseas
For overseas e-retailers here are the payment methods that Americans trust most
while making payment for products purchased online

18. Want to develop a highly functional and visually pleasing
ecommerce site? Get in touch with us.
Website: www.sbr-technologies.com
Email: sales@sbr-technologies.com

19. www.marketingprofs.com
Bymard Institute - baymard.com
Toluna QuickSurvey used by
Ecocunsultancy, UK
Local Consumer Review Survey by Bright
Local, 2014
Global Customer Service Barometer
Paypal
Source: