A comprehensive online presence is absolutely crucial for any business. And social media continues to influence online presence of brands. This wonderful presentation will amaze you with a number of interesting facts about the performance of different social networking sites in 2014.
Which social networking site works best for you in 2014? Please share your experience with us.
5. Facebook’s user growth hit a plateau, but
engagement on the network has increased.
In fact, engagement across all major social media
platforms — Twitter, Instagram, Pinterest,
LinkedIn — is on the rise.
Facebook draws the most engagement of all networks though, as 70% of its users are
fully engage with the site daily, up from the 63% in the previous year. By comparison, 49
percent of Instagram users and 17 percent of Pinterest users engage with the respective
networks each day.
Where the young adult population is concerned, meaning 18- to 29-year-olds, 53
percent are on Instagram. That means if your audience is young adults, Instagram is
where your business needs to be. The company announced a milestone last month of
reaching 300 millions monthly active users, surpassing Twitter for the first time.
6. Here are some other key findings, which are based on
the 81% of American adults who use the internet:
Multi-platform use is on the rise
7. For the first time, more
than half of all online
adults 65 and older
(56%) use Facebook.
This represents 31% of
all seniors.
8. For the first time, roughly half
of internet-using young
adults ages 18-29 (53%) use
Instagram. And half of all
Instagram users (49%) use
the site daily.
9.
10. Women dominate Pinterest: 42% of online women now use
the platform, compared with 13% of online men.
11. www.sbr-technologies.com
So don’t ignore the potentials of
social networking platforms. Build
powerful social media presence with
us to promote brand successfully