12. How to promote your work
SEARCH ENGINE OPTIMIZATION
https://www.elsevier.com/connect/authors-update/top-tips-making-your-article-visible-with-seo
Title & subtitles
Keywords section
Abstract
Metadata
Image & video descriptions
Choose your keywords carefully
Make your title short and relevant
Repeat keywords in your abstract & throughout the article
Caption everything
Use subheadings
Link, link and link some more
13. How to promote your work
SHARING YOUR ARTICLE
Over a million articles received a Share Link click since January 2015
On average, there are 5 clicks per Share Link
Since September 2017, co-authors also receive a Share Link
3 x more Share Links issued per article
Social media is the preferred platform for readers
>50% of readers clicking on a Share Link on a social network
Facebook is by far the most popular
>80% of all social media referrals coming from the site
The most popular Share Link of 2017
Tooth damage in captive orcas (Orcinus orca) >20,000 times
14. How to promote your work
SHARING YOUR WORK
Stay up to date
Showcase your work
Collaborate and interact
Share research, healthcare & data
New connections & collaborations
20. How to promote your work
SOCIAL MEDIA
Make sure your work becomes
Discoverable Impactful Citable
21. How to promote your work
SOCIAL MEDIA
Make sure your work becomes
Discoverable Impactful Citable
different
daring
innovativeoriginal
bold
22. How to promote your work
SOCIAL MEDIA
https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php
23. How to promote your work
SOCIAL MEDIA
https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php
24. How to promote your work
SOCIAL MEDIA
https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/
25. How to promote your work
SOCIAL MEDIA
https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/
26. How to promote your work
SOCIAL MEDIA
Most widely used by researchers
Immediate visibility
Large community reach
Easy to manage
Domino effect
@stewbland
27. How to promote your work
SOCIAL MEDIA
Most widely used by researchers
Immediate visibility
Large community reach
Easy to manage
Domino effect
@ShebaAJ
28. How to promote your work
SOCIAL MEDIA
Visual direct approach
Immediate interaction
Younger community reach
Easy to manage
Partner-finding driven
29. How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
https://www.elsevier.com/authors/author-services/research-data
30. How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
https://www.elsevier.com/authors/author-services/research-data
31. How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
Greater transparency boosts trust in research & healthcare
Can play a role in guiding government policy
Improves access to research for those outside health and academia
https://www.elsevier.com/authors/author-services/research-data
32. How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
Greater transparency boosts trust in research & healthcare
Can play a role in guiding government policy
Improves access to research for those outside health and academia
https://www.elsevier.com/authors/author-services/research-data
33. How to promote your work
https://researcheracademy.elsevier.com/communicating-research/ensuring-visibility
34. How to promote your work?
Marlene Silva
Materials Science Publisher
marlene.silva@elsevier.com