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Make Intelligent                                                   No doubt the amount of data your company collects is growing.
                                                                   But what’s the point of amassing all that information if you can’t use

Decisions with
                                                                   it to drive your business forward? Smart businesses are giving people
                                                                   throughout their organizations access to deeper intelligence by marrying

Big Data
                                                                   their big data and business intelligence efforts into a big data solution.
                                                                   The result is better decisions based on meaningful insights company wide.
                                                                   What’s your strategy for big data analytics?




Is your company’s data growing?                              What challenges will your company face as a
                                                             result of your growing data?
                   The world’s digital data will reach
                   2.7 zettabytes
                   by the end of 2012.1

                   Traditional content types, including
                   simple unstructured data,
                   are seeing growth rates of up to          25% 13%                                   11%                     10%                   9%                9%
                          80%         year over year.    2   Deciding           Cost of                Lack of IT skills       Lack of skills        Lack of           Deciding what
                                                             what data          technology             to manage big           to analyze            business          technology
                                                             is relevant        infrastructure         data projects           the data              support           is best 3



Will your business struggle                                  How can you turn big data from being a
with large amounts of data?                                  problem into being an opportunity?

Only

30%                                                                                                                                                      54%
                                                                                                                                                         of companies
of IT                                            The vast                                                                                                foresee a need for a
professionals                                    majority,                                                                                               high-performance
consider big
data a problem.                                70%           53%                                                                                         analytics strategy
                                                             of companies notice a                                 and their ability to                  to be implemented
                                        consider it to be    big gap between the                                   analyze and gain                      throughout their
                                       an opportunity. 4     availability of big data                              insights from it. 5                   organizations. 6


Ever hear of big data analytics?                                                        Are the decision makers in your company
                                                                                        using analytics today?
90%                                                                                                                                                           Evidence indicates
                                                                                                                                                              that less than
                                                                                                                                                              30%
of the IT professionals
surveyed said they were
familiar with big data analytics.                                                                                                                             of information workers
                                                                                                                                                              use enterprise
                                                                                                                                                              BI solutions;
34%                                                                                                                                                           this number is often
said they already                                                                                                                                             even as low as
applied analytics to big data. 7
                                                                                                                                                              10%.         8




When will analytics reach mainstream                         How will big data analytics change your business?
adoption within your company?                                A survey of c-suite executives found that the top
                                                             advantages of using big data included:


                                                                                                 50%
                   technology trends that focus on                                                                                                            Because of these
        By         usability, speed and relevance                                                                                                             advantages and more,
                   will drive analytics to                                                   Lowering IT costs
       2014
                   50% of potential users.                                                                                                                    70%
                                                                              54%                                    48%                                      of executives expect
                                                                           Boosting sales                            Becoming                                 a return on their big
                                                                                                                     more agile                               data investments
                   cloud, social, mobile and information
                   (big data) will drive analytics toward    59%                                                                      46%                     within one year. 10
                                                             More efficient                                                           Attracting
     By
    2020           75%                                         business
                                                              operations
                                                                                                                                     and retaining
                                                                                                                                      customers
                   of users as the technologies
                   reach mainstream adoption. 9


Manage big data effectively and drive more intelligent           Sources

decision making by arming your front line with                   Fact 1: IDC Predictions 2012: Competing for 2020, doc #231720, December 2011
                                                                 Fact 2: Gartner Predicts 2012: Doing More With Less in Storage Has Never Been More Imperative, Published: 5 December 2011
analytics solutions from SAP.
                                                                 Fact 3: IDC Global Technology and Industry Research Organization, 2012 IT and Communications Survey, N = 4177
www.sap.com/analytics
                                                                 Fact 4: TDWI survey results for Best Practices report on Big Data Analytics
                                                                 Fact 5: SAP Performance Benchmarking for High-Performance Analytics 2012
                                                                 Fact 6: SAP Performance Benchmarking for High-Performance Analytics 2012
                                                                 Fact 7: TDWI survey results for Best Practices report on Big Data Analytics
                                                                 Fact 8: Forrester Research, Inc., The Future of BI, January 2012
                                                                 Fact 9: Gartner Market Trends: Analytics, Business Intelligence and Performance Management
                                                                 to Be All-Pervasive by 2020, Published: 29 June 2012
                                                                 Fact 10: Harris Interactive on behalf of SAP AG, April 2012


                                                                 ©2012 SAP AG. SAP and the SAP logo are trademarks and registered
                                                                 trademarks of SAP AG in Germany and several other countries.

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Make Intelligent Decisions with Big Data Infographic

  • 1. Make Intelligent No doubt the amount of data your company collects is growing. But what’s the point of amassing all that information if you can’t use Decisions with it to drive your business forward? Smart businesses are giving people throughout their organizations access to deeper intelligence by marrying Big Data their big data and business intelligence efforts into a big data solution. The result is better decisions based on meaningful insights company wide. What’s your strategy for big data analytics? Is your company’s data growing? What challenges will your company face as a result of your growing data? The world’s digital data will reach 2.7 zettabytes by the end of 2012.1 Traditional content types, including simple unstructured data, are seeing growth rates of up to 25% 13% 11% 10% 9% 9% 80% year over year. 2 Deciding Cost of Lack of IT skills Lack of skills Lack of Deciding what what data technology to manage big to analyze business technology is relevant infrastructure data projects the data support is best 3 Will your business struggle How can you turn big data from being a with large amounts of data? problem into being an opportunity? Only 30% 54% of companies of IT The vast foresee a need for a professionals majority, high-performance consider big data a problem. 70% 53% analytics strategy of companies notice a and their ability to to be implemented consider it to be big gap between the analyze and gain throughout their an opportunity. 4 availability of big data insights from it. 5 organizations. 6 Ever hear of big data analytics? Are the decision makers in your company using analytics today? 90% Evidence indicates that less than 30% of the IT professionals surveyed said they were familiar with big data analytics. of information workers use enterprise BI solutions; 34% this number is often said they already even as low as applied analytics to big data. 7 10%. 8 When will analytics reach mainstream How will big data analytics change your business? adoption within your company? A survey of c-suite executives found that the top advantages of using big data included: 50% technology trends that focus on Because of these By usability, speed and relevance advantages and more, will drive analytics to Lowering IT costs 2014 50% of potential users. 70% 54% 48% of executives expect Boosting sales Becoming a return on their big more agile data investments cloud, social, mobile and information (big data) will drive analytics toward 59% 46% within one year. 10 More efficient Attracting By 2020 75% business operations and retaining customers of users as the technologies reach mainstream adoption. 9 Manage big data effectively and drive more intelligent Sources decision making by arming your front line with Fact 1: IDC Predictions 2012: Competing for 2020, doc #231720, December 2011 Fact 2: Gartner Predicts 2012: Doing More With Less in Storage Has Never Been More Imperative, Published: 5 December 2011 analytics solutions from SAP. Fact 3: IDC Global Technology and Industry Research Organization, 2012 IT and Communications Survey, N = 4177 www.sap.com/analytics Fact 4: TDWI survey results for Best Practices report on Big Data Analytics Fact 5: SAP Performance Benchmarking for High-Performance Analytics 2012 Fact 6: SAP Performance Benchmarking for High-Performance Analytics 2012 Fact 7: TDWI survey results for Best Practices report on Big Data Analytics Fact 8: Forrester Research, Inc., The Future of BI, January 2012 Fact 9: Gartner Market Trends: Analytics, Business Intelligence and Performance Management to Be All-Pervasive by 2020, Published: 29 June 2012 Fact 10: Harris Interactive on behalf of SAP AG, April 2012 ©2012 SAP AG. SAP and the SAP logo are trademarks and registered trademarks of SAP AG in Germany and several other countries.