The collection of vast amounts of data is helping marketers to understand consumer behavior on an entirely different level. With that information, they are able to assess and identify key findings on their audience and target them better. As a result, they can make more informed decisions on future marketing campaigns, allowing them to be more effective. However, many marketers across various companies and industries share concerns on how to increase customer engagement and how to increase revenue growth. This is where Big Data analytics comes into play.