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#askSAP Analytics Innovations Community Call: SAP Predictive Analytics

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sap.com/predictive - SAP Predictive Analytics: Innovate the Future, Faster: New products hit the market every day and companies are finding it even more difficult to stay ahead of the competition. Attempting to “sense” your next steps no longer works. You need insight into your company’s data, history and market trends to determine next steps. But with a shortfall of experienced data scientists, how can this be accomplished?

SAP has Predictive solutions for all levels of users and you don’t need a data scientist background to gain insight into your opportunities and risks in real-time. Imagine the possibilities to make future product recommendations, predict maintenance within your fleet operations, detect fraud, or determine your real-time supply and demand forecast.

Learn how SAP Predictive Analytics can help your organization identify untapped opportunities and expose hidden risks – all in real-time on the SAP HANA platform.

Veröffentlicht in: Technologie

#askSAP Analytics Innovations Community Call: SAP Predictive Analytics

  1. 1. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 1Internal SAP Predictive Analytics Innovate the Future, Faster #askSAP Community Call on Predictive Analytics
  2. 2. SAP Analytics Innovations Community Call Series • Quarterly series for the BI community hosted by SAP Analytics • An opportunity for you to direct the discussion, get your questions answered, and end the session with some useful advice • Live and interactive 90 minutes • Connect on topics before, during, and after the call via twitter using #askSAP
  3. 3. 3© 2015 SAP SE or an SAP affiliate company. All rights reserved. Today’sSpeakers Sven Bauszus Global VP and GM Advanced Analytics SAP @SBauszus Charles Gadalla Senior Director Advanced Analytics SAP @CGadalla Mike Watschke Senior Director Predictive Center of Excellence SAP @MikeWatschke Greg Myers SAP Mentor Evtechnologies @gpmyers
  4. 4. 4© 2015 SAP SE or an SAP affiliate company. All rights reserved. PollQuestion#1 Which Predictive Analytics solutions do you use today? a. SAP b. Other c. None
  5. 5. 5© 2015 SAP SE or an SAP affiliate company. All rights reserved. Agenda  Vision and Strategy  SAP Predictive Analytics Today and the Future  Demo
  6. 6. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 6 It’sNoLongerSenseandRespond… Ever Faster Decision Cycle Analytical Skill Gap “Demand for deep analytical talent in the US could be 50 to 60% greater than its projected supply by 2018” McKinsey Global Institute 1 11 Transactions Conversations Machines Massive Amount of Data Gartner
  7. 7. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 7 HowAnalyticsNeedtoEvolve  End-to-end  Easy adoption  Fast implementation  Business focused  Enables storytelling Raw Data Cleaned Data Standard Reports Ad Hoc Reports & OLAP Agile Visualization Predictive Modeling Optimization What happened? Why did it happen? What will happen? What is the best that could happen? UserEngagement Maturity of Analytics Capabilities Self Service BI Generic Predictive Analysis
  8. 8. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 8 Anticipate, Drive Better Decisions . . . Today! Social Network Customer Data Automobiles Machine Data Smart Meter Point of Sale Mobile Structured Data Click Stream Location- based Data Text Data IMHO, it’s great! RFID 68%of organizations that used predictive analytics realized a competitive advantage Ventana Research 52% use predictive analytics to increase profitability 55% use predictive analytics to create new revenue opportunities 45% use predictive analytics for customer services 43% use predictive analytics for product recommendations
  9. 9. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 9 :-) Brand Sentiment 360O Customer View Product Recommendation Propensity to Churn Real-time Demand/ Supply Forecast Predictive Maintenance Fraud Prevention Network Optimization Insider Threats Real-time Risk Mitigation Asset Tracking Personalized Care ImaginetheBusinessPotential…
  10. 10. 10© 2015 SAP SE or an SAP affiliate company. All rights reserved. SAP Predictive Analytics Fast  Simple  Everywhere Automated predictive workflow Embedded predictive analytics in business processes and apps Act with confidence at the point of decision Real-time predictive on big data Spot opportunities in real-time Make predictions simple, fast and accurate
  11. 11. 11© 2015 SAP SE or an SAP affiliate company. All rights reserved. PollQuestion#2 What is the biggest barrier to adopting Predictive Analytics in your organization? a. Skills shortage b. Technology and tool complexity c. Cost
  12. 12. 12© 2015 SAP SE or an SAP affiliate company. All rights reserved. Agenda  Vision and Strategy  SAP Predictive Analytics Today and the Future  Demo
  13. 13. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 13 WhereWeAreToday SAP  Predictive  Analytics  2.0‐ Today SAP Predictive Analysis 1.0.21 SAP InfiniteInsight 7.0.1
  14. 14. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 14 PredictiveAnalyticsSolutionsfromSAP SAP Predictive Analytics Data Preparation Expert Analysis Automated AnalysisVisualization RecommendationScoring Social SDK/API Model Management Connectors CLOUD On-Premise Predictive Analysis Library Automated Predictive Library R-Scripts In-Memory Processing Engine 25+ Industries  11+ LoBs O&G, Manufacturing & Utilities Public Sector & Healthcare Financial & Insurance Services TelecommunicationsRetail & Consumer Products Predictive ApplicationsSAP HANA
  15. 15. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 15 SAPPredictiveAnalytics–What’sNew Expert Analytics Advanced  Visualization R‐Integration HANA PAL Automated  Analytics Data Manager Modeler Social  Recommendations Model  Management BW Offline  support Automated  Predictive Library  – SPS9 Big Data Ready Amazon EMR Hive Cloudera Impala Generic ODATA Greenplum Apache Hive 0.13 Spark 1.1. Path analysis,  geo‐sequencing  and geo‐location 
  16. 16. Why SAP Predictive Analytics?  Ability to offer relevant “friend” recommendations  Better understanding of individuals by identifying communities with similar interests, characteristics, and behaviors Skyrock:UnlockBigDataSourcesforMoreAccurate andPersonalizedRecommendations 20Relevant friend recommendations 2X increase in the acceptance rate <600k Reduction in customer churn rate 20,000Distinct communities identified Unlock Big Data for accurate predictions and personalized recommendations on products, friends, and content
  17. 17. 17© 2015 SAP SE or an SAP affiliate company. All rights reserved. PollQuestion#3 How are Predictive Analytics being used (or planned to be used) in your organization? a. Retention analysis b. Direct marketing c. Cross sell / upsell / propensity to spend d. Portfolio analysis e. Loan default f. Fraud detection g. Risk analysis h. Quality assurance i. Optimization j. Econometric forecasting k. Scientific investigation
  18. 18. 18© 2015 SAP SE or an SAP affiliate company. All rights reserved. Agenda  Vision and Strategy  SAP Predictive Analytics Today and the Future  Demo
  19. 19. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 19 Demo:EmbedandApplyPredictivePersonalization
  20. 20. Build predictive models to help  create personalized offers more  quickly & accurately  CoxCommunications:SuperchargingCustomer Relationships 14% More products per  customer  household 80% Reduction in model  creation time 28% Reduction in  customer churn  rate 42X Greater throughput  for central analysts WhySAPPredictiveAnalytics?  Precise, accurate, and fast polling of 10 million observations and 800 variables  Scalable solution to support both short and long-term needs
  21. 21. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 21 TheSAPDifference Complete end-to-end analytics solution #1 leader in analytics* 65,000+ analytics customers 13,000+ partners with proven track record of success *Gartner, Market Share Analysis: Business Intelligence and Analytics Software, 2013
  22. 22. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 22 PollQuestion#4 Who is (or who will be) using Predictive Analytics to build models in your organization? a. Statistician / Data Scientist b. Business analyst c. Other business user d. Casual user e. IT developer f. External partner
  23. 23. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 23 1 NextSteps Read SAP Predictive Analytics customers case studies www.sap.com/predict-and-me Learn more and watch SAP Predictive Analytics in action www.sap.com/predictive & http://scn.sap.com/docs/DOC-32651 2 Experience it yourself at SAPPHIRE NOW and the ASUG Annual Conference http://events.sap.com/sapandasug/ 4 Try SAP Predictive Analytics – Free 30 day trial https://www.sap.com/cmp/ft/crm-xm15-dwn-an001/index.html 3
  24. 24. 24© 2015 SAP SE or an SAP affiliate company. All rights reserved. Thank you www.sap.com/predictive scn.sap.com/community/predictive-analysis #sappredictive  @sapanalytics
  25. 25. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 25Internal © 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward- looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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