30. Thank you
Contact information
Balaji Krishna
SAP HANA Product Management
AskSAPHANA@sap.com
To get the best overview of what’s new in SAP HANA SPS 07, read this blog.
Data has no shape, form or geographic context that can be visually understoodData is incomplete and not in synch with business systems; Not linked to the business process
Company ProfileFounded in 1872, Pirelli is the fifth biggest tire maker in the world in terms of sales. Present in over 160 countries, today it has 22 tire production facilities located on four continents and counts about 37,000 employees. Pirelli estimates its value at €2.27 billion.Pirelli has been an SAP customer for a long time, running several solutions in the SAP Business Suite, including ERP, CRM and SRM to name a few. With SAP HANA, Pirelli is looking to deliver real-time analytics to provide insight on cost/profitability analysis, sales & distribution, and supply chain management. “We have some huge SAP ERP processes that we run to deliver timely data about the sales and distribution activities that for us are very important because in our business the major part of the sales tends to be concentrated in the last days of each month. Before SAP HANA, we were not able to deliver those kind of reports in the timely manner that our business people needed to have.” With SAP HANA, we have increased the speed to produce those reports (refresh rate from 60 minutes to 5 minutes) <From customer interview transcript at SAPPHIRE, May 2013)In addition, Pirelli is interested in working with SAP as a valued partner to develop innovative solutions. In particular, Pirelli is developing a new services, Web-based application that runs on SAP HANA to provide fleet managers of vehicles the ability to gain new insight on the use of tires, predict maintenance, and increase customer satisfaction.Inside of each tire is a sensor that collects data relating to pressure, temperature and identification which is can be transmitted to the driver, fleet manager or dealer, allowing them to plan diagnostic and maintenance work, which guarantees the best possible safety standards for every vehicle in the fleetEnsure that the tires are correctly and properly managed during their life helps: Lower running costs by cutting fuel consumption (correct tire pressure at all times)Extend the tire lifespan by up to 20% (CO2 reduction) (improved maintenance recommendation)Improved safety and reduced failure through pro-active monitoring & alerting drivers (e.g. deflation
The German footballclub is using SAP HANA to provide dynamic visual analysis of player and ball movement via sensor chips embedded in the ball and player shinguards. This enables the analysis of player performance in real-time and provides an enriched game viewing experience to all our fans. Additionally, we plan to use this powerful spatial processing capability in SAP HANA to optimize dynamic premium ads placement based on real-time ball movements."