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1. UNLOCK THE
POWER OF RETAIL
WITH SAP SERVICES

2. The Impact of
Technology on Retail
Technology-related trends are having a significant impact on your business
Social media
(Facebook, Twitter, Pinterest, etc.)
Mobile/online shopping
Mobile/online promotions and coupons
Use of in-store mobile technology
by store associates
Waning store/brand loyalty as consumers
become more empowered
Ability to scan QR codes, compare products
and pricing
Influence of peer rankings and reviews on
consumers purchase decisions
Mobile payments
Showrooming
Multiple responses allowed.
71%
52%
51%
32%
29%
18%
17%
16%
12%
KPMG 2013 Retail Industry Outlook

4. SAP RETAIL. RIGHT. NOW.
The Rapid Pace in
Change in Retail
SAP Services helps
you unlock the power
of technology to enhance
retail performance.
Whether on premise,
cloud, or a hybrid platform,
SAP Services speeds the
deployment of innovative
solutions to help yield better
business outcomes.
As shopping habits become more remote, it’s critical
for retailers to engage and understand customers.

5. Organizations use data and analytics to help support
their strategic decision making
Customer insight
Brand and product management
Pricing decisions
Market expansion
Operating model optimization
Portfolio rationalization
72
68
64
50
45
37
23
67
56
40
42
14
% in 2013 % in 2012KPMG 2013 Retail Industry Outlook

6. The Opportunity with
Technology and Industry
Specific Insight
RETAIL SERVICES
SOLUTIONS
RISK
MINIMIZATION
QUALITY EFFICIENT EFFECTIVE
SERVICES ACCELERATORS

7. Retail Fashion
• 18 Retail specific accelerators
• End-to-end starter packages as well
and accelerators for dedicated fashion
business processes
Retail Grocery
• 19 Retail specific accelerators available
• End-to-end starter packages as well
as accelerators for dedicated grocery
business processes
Retail Hard Goods / Specialty
• 16 Retail specific accelerators available
• Accelerators addressing specific business
processes across the entire value chain

8. A Simplified Experience
With a holistic and simplified approach,
SAP Services delivers Industry Expertise
and Breakthrough Technology for Retail that
consistently yields better business outcomes.
IMA
GINE CRE
ATE
DEP
LOY
AM
P
LIFY

10. Imagine Your
Retail Solution
Mapping vision and strategic intent to capabilities
Business vision, strategy, and drivers
• Reference model
– Business capabilities
– Business performance
IMA GINE CRE
ATEDEPLOY
AM
P
LIFY

11. Design Thinking
Approach
Delivery to
Market
Traditional
Development
Approach
TIME
RESOURCES
EXPENDITURE
Concept
DESIRABILITY
Observation Discovery
(Journey Map)
EVALUATE FEASIBILITY
Idea Generation
EVALUATE VIABILITY

12. Create Your
Retail Solution
Definition of business car, road map and future state
Design Blueprint
• Retail toolbox
– Touch, feel, and proof
• Value prototyping
• Reference patterns
– Integration, Data
– Reference architecture
Custom Application Development
• Extend existing SAP Retail
solution portfolio
• Build new consumer-grade
unique solutions
• Development On Premise, on
SAP HANA, in Mobile and Cloud
• Productize industry-proven
custom applications into
packaged solutions
• Address critical industry
concerns:
– Reinventing the Consumer
Experience
– Modernizing Supply Chain
– Rethinking operations to
enable growth innovation

13. CREATE
RETAIL
TOOLBOX
VALUE
PROTOTYPING
INTEGRATION
REFERENCE
ARCHITECTURE
FOCUSED
BUSINESS
SOLUTIONS
DESIGN
BLUEPRINT
CRE
ATE
IMA
GINE
DEP
LOY
AM
P
LIFY

14. Packaged
Retail Solutions
Actions
Get Social, Marketing and Merchandising Insight
with SAP Affinity Insight for Retail. The highly
flexible analytics solution on SAP HANA helps
you transform analysis for retail sales transactions
into a strategic advantage.
Optimize Logistics and Fulfillment
with SAP Cross Channel Order Management.
Improve the entire process, from order entry to
outbound delivery. With the sales order allocation
and rescheduling application on SAP HANA,
accelerate inventory turns, optimize processes,
and increase profitability.
Improve Demand and Replenishment Planning
and be ready for customers’ changing behavior with
the automated store allocation and stock balancing
management applications.

15. Results
Fast Go-To-Market –
Leveraging a streamlined and
accelerated development process
Top-Notch Quality –
Leveraging standard SAP
development methodology and
highly experienced developers
Future Compatibility –
Synchronized with the SAP
release strategy and aligned
with further releases of the
underlying software

16. Deploy Your
Retail Solution
ON-PREMISE
HYBRID DEPLOYMENT
CLOUD
IMA
GINE CRE
ATE
DEP
LOY
AM
P
LIFY
Fastest Path to the Cloud
• Rapid cloud-onboarding
• Based on best next business
and implementation practices
• Hosted and managed cloud, e.g.,
SAP HANA Enterprise Cloud
• Rapid-deployment solutions
as default starting point
• Custom cloud solutions and
extensions to adapt the cloud

17. Project
SAP
Solutions
Traditional
Project
Project
Using ES
SAP
Solutions
Project
Retail
Accelerators
+35% Savings
in Time Effort*
* Direct Savings in “Systems” area only. Further benefits and savings realized for “Processes”
and “People” (e.g. business process re-engineering and organizational change management)

18. Amplify Your
Retail Solution
Practice
Experience
Subscribe
Collaborate
SAP LEARNING HUB:

19. Value realization – new model generation
• Lifecycle optimization
• Innovation
Realize Value IMA GINE CRE
ATEDEPLOY
AM
P
LIFY

20. Address All Your
Retail Needs
Customer-Centric
Merchandising
• SAP Planning for Retail
• SAP Shopper Insight
• SAP Sales Analysis for Retail
• SAP Best Practices for Retail
• Starter Pack Service for
Fashion Retailing
• Starter Pack Service for
Grocery Retailing
• Design review Service for
Fashion Retailing
• Meat Processing Starter Pack
Service for SAP for Retail
• Empowerment of Global Data
Synchronization for Retail
Collaborative Sourcing,
Buying and Manufacturing
• Preconfigured In-store
production scenarios for
SAP for Retail

21. Customer-Driven Supply Chain
• SAP EWM for Retail
• Services for SAP FR
– Implementation Guidance
– Test Package
– Master Data Quality Check
– Location DIF optimization
– Organizational Design
Transformation
• EDW Service for Retail
Inventories
• Deployment of Inventory
Diagnostics for Retail
Unified Customer Experience
• SAP Shopper Insight
• SAP Sales Analysis for Retail
• Starter Implementation Service
for SAP POS DM
• Enterprise Data Warehouse
(EDW) Service for POS
• EDW Service for POS Data –
Assortments (ERP Connectivity
Service for SAP POS Data
Management
• Preconfigured implementation
of Loss prevention analytics

22. SAP Drives
Value for Retail
Retail customers who have realized value
through business transformation enabled by SAP
Under Armour
GOAL
Accommodate changing demand and supply and ensure that
performance apparel, footwear and accessories are in the stores,
ready to empower athletes everywhere
HIGHLIGHTS
• Allocation run time down from 5-6 hours to 1 hour, ability to run
it multiple times a day instead of overnight/over weekend
• Deliver orders to warehouses and customers faster with better
real-time information through SAP HANA
• Higher customer satisfaction due to optimized fill rates

23. Ferrero
GOAL
One single system for CRM data globally, a flexible and comprehensive
mobile solution for the Sales Reps, and scalability for further countries.
HIGHLIGHTS
A customized version of SAP Retail Execution App:
• Direct connection to ECC – no order handling in CRM,
increased productivity
• Easy to use Application with excellent navigation - less training
required, good acceptance by users
• No loss of contact information due to reorganization of territories

24. SAP Drives
Value for Retail (continued)
Perfumería Ultra
GOAL
One single system for CRM data globally, a flexible and
comprehensive mobile solution for the Sales Reps, and scalability
for further countries.
HIGHLIGHTS
SAP CRM rapid-deployment solution:
• More efficient organization of customer databases
• Extensive knowledge of its customers’ spending habits,
thus building greater expertise in customer care.
• Information that can be used for marketing campaigns
and strategies

25. Sahara Q Shop
GOAL
With 305 warehouses in 285
locations, the company needed a
unified IT system that could keep
up with growth.
HIGHLIGHTS
SAP ERP for Trading
rapid-deployment solution:
• Supply chain is running more
efficiently than ever before
• 25% faster inventory turnover
• 90% order fulfillment rate

26. Your Single, Simple Path
to Retail Innovation
RETAIL
UNLOCK THE POWER OF
CLICK HERE to learn more about RETAIL

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