This document contains a summary of Sandip S. Ganguly's professional experience and qualifications. He has over 26 years of experience in healthcare field sales management, including strategic planning, sales operations, marketing operations, and business development. Currently he works as a Zonal Sales Manager for Gujarat and Mumbai at Anglo French Drugs & Industries Ltd. He holds a B.Com from Gujarat University and has held several sales and marketing roles at major pharmaceutical companies across India.

1. SANDIP S. GANGULY
Address Bungalow No.56, AArohi Residency, Off S.P.Ring Road, South Bopal, Ahmedabad-380058, Gujarat
Tel +91 9727 400 516
E-mail mr.sandip_ganguly@rediffmail.com
sandipsganguly@gmail.com
26 years of work experience in the Heath Care domain:
~ In Hard Core Field Sales Management~
* Strategic Planning * Sales Operations * Marketing Operations
* Market Review * Brand Management * Revenue Generation
* Product Handling * Business Development * Relationship Management
* Field force Training & Development
Dynamic professional reflecting pioneering experience. Currently associated with a leading National organization
of repute. Remains on the cutting edge, driving new business through key accounts and establishing partnership to
increase the revenue. Established new business through outstanding success in building and maintaining
relationships with key decision makers, establishing accounts with excellent level of retention and loyalty. Hand
on experience in branding activities and other collaterals too. An expert in managing business by strategically
using various channels of activities, referral based business, business from consultants engagements. A proactive
leader and planner with expertise in sales planning, market plan execution, account management with skills in
relationship management. Exceptionally well organized with track record that demonstrates self-motivation,
creativity and initiative to achieve both personal and corporate goals.
Aspiring to lead a team comprising half of India, in the Field sales management, with an
organization of repute.
Academics
B.Com Gujarat University, Ahmedabad 1988
Employment History
Anglo French Drugs & Industries Ltd. May’15 till date
As Zonal Sales Manager for Gujarat & Mumbai
Geno Pharmaceuticals Ltd Dec’12 till May’15
Promoted as Manager-Product Development &Training
Based in H.O, Spearheading the entire gamut of operations related to PMT and Field Force Training &
Development in the organization, initially catering to South & Western India.
From August’14, the sphere of operation encompassed Entire India.

2. Geno Pharmaceuticals Ltd Ja n’10-Dec’12
Joined as Zonal Sales Head
∞ Strategized and executed P&L operations and business management in various states such as Gujarat,
Maharashtra, Goa, MP, & Chhatisgarh.
∞ Undertaken various measures to boost the profitability of the division
∞ Instrumental in increasing brand awareness of Tricobal OD, Gencitol and patented brands such as Fusigen
Powder, Fusigen Spray, Fusigen Tulle, etc.
∞ Successfully developed the Metro Markets as defined by ORG and monitored on monthly basis.
∞ Cemented relationship with Consultant Physicians, Orthopedics, Ob& Gynecologists, and Chest Physicians.
Elder Pharmaceuticals as Regional Head, Gujarat Jan’08-Dec’09
∞ Significantly contributed in bringing down attrition level in the company.
∞ Pioneered divisionalisation process which resulted in servicing customers with reduced field force.
∞ Recruited experts to execute innovative ways to increase Brands awareness.
∞ Excellent management of the most important division of the company which included all Key Brands.
Geno Pharmaceuticals as Divisional Sales Manager, Gujarat Aug’03-Jan’08
∞ Boosted sales operations in Gujarat from 12.50 lakhs to 35 Lakhs purely on prescription business.
∞ Dealt with Consultant Physicians, Orthopedics, ENT, Neuro specialists fraternity for the smooth running of
operations.
∞ Introduced the element of Science among all the field force.
∞ Managed Consultant Physicians, Orthopedics, ENT, Neuro specialists very well with selected field force
∞ Pivotal in bringing turnaround of Gujarat in terms of sales and market development from 12.5 Lacs to 35 Lakhs.
Core Competencies
Leadership
∞ Determining business planning based on the company goals to ensure revenue generation and profitability.
∞ Planning and strategizing the use of resources by identifying the company's needs, budgeting and managing ROI.
∞ Developing and executing business plan of new products.
∞ Managing profit and loss by assessing the company's current financial position, reviewing the current profitably
& productivity, and comparing it to the company's last two or three years of historical data.
∞ Establishing a set of performance benchmarks for the company's average revenue and expense levels.
∞ Building business network and managing its overall costs within the pre-set budget of the management.
Sales & Marketing
∞ Enabling maximum profitability in sales of company products’ that may reasonably be achieved through regular
coverage of all contacts.
∞ Obtaining targeted sales volume in accordance with established budgeted goals.
∞ Handling field sales operations for achieving increased growth & profitability, by team building, grooming and
retention management.
∞ Conceptualizing marketing strategies, organizing various events such as seminars, meets, conferences and
executing them in real time sales environments.
∞ Planning marketing communications and developing, organizing event, promotional materials, and marketing
collateral.
∞ Proficient in augmenting field sales and profitability.
∞ Utilizing the public information and personal network to develop marketing intelligence for generating leads.

3. ∞ Identifying prospective accounts, generating business & developing them to achieve consistent profitability.
∞ Administering that all team members go for regular, complete, and effective sales visits to all assigned key
accounts in the territory.
∞ Defining brand vision & strategy, in line with the company’s dedicated team.
∞ Working on all aspects of the branding mix including rebranding, product launch, events, and promotions.
∞ Developing the brand communications style and ensure the consistency of communications across the
organization
∞ Owning & building excellent relationships with medical fraternity– relationships that establish trust and best
delivery of initiatives.
Building Successful Relationships
∞ Maintaining cordial relations with the medical fraternity to sustain the profitability of the business.
∞ Maximizing satisfaction level by on time delivering, monitoring complaints, providing efficient services.
∞ Handling the grievances of the pharmaceutical peers and resolving issues.
∞ Maintaining healthy contact with trade association bodies
People Management
∞ Providing leadership and coordination, to address work issues of team members.
∞ Contributing to the management of the entire team, monitoring and delivering work in accordance with the
priorities and within allocated budgets
∞ Creating a transparent work environment where the team members can approach seniors directly to help them
with their difficulties in work.
Therapeutic segments worked in:
Ortho, CP, Neuro & Psychiatry, Ob& Gynaecology, ENT, Dermatology, General Practise, etc. to name a few.
Prior Experience
Ipca Labs Ltd. as RBM for Gujarat & MP Jun’01-Jul’03
Baxter Inc. as Head for Gujarat & MP Apr’98-Jun’01
Cadila Ltd. as ABM for Saurashtra and Ahmedabad May’96-Apr’98
Pfizer Ltd. as PSO July’90-Apr’96
Alkem Labs Ltd. as MSR, Ahmedabad Apr’89-Jul’90
Geographical Exposure
Pan India
Personal Details
Date of Birth : 19th
February, 1966
Language Proficiency : English, Hindi, Bengali and Gujarati
Interests : Travelling, Reading, Sports.