This document discusses difference-in-differences (DiD) analysis, a quasi-experimental method used to estimate treatment effects. The author notes that while widely applicable, DiD relies on strong assumptions about the counterfactual. She recommends approaches like matching on observed variables between similar populations, thoughtfully specifying regression models to adjust for confounding factors, testing for parallel pre-treatment trends under different assumptions, and considering more complex models that allow for different types of changes over time. The overall message is that DiD requires careful consideration and testing of its underlying assumptions to draw valid causal conclusions.