Social Media Basics

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SAJV CSAJ FSAG

Social Media Basics for you and your (youth) organisation

Soziale Medien

Schedule
• Introduction
• Chances and Risks
• Social Networks
• Five simple rules
• Q&A
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

INTRODUCTION
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Who am I?
Stefan Rüegger
Director of Communications
• Studying Business Communications @HWZ in Zurich
• Working with Social Media in political campaigns and
NGO since 2008
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

CHANCES AND RISKS
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Chances
• There’s no one in between you and your
audience.
• Big potential audience – low (basic) cost.
• You can use whichever kind of content you
have at your disposal
• Feedback from your audience
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Risks
“Crowding-out”
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Risks
• Outdated or irrelevant content can actually
do more harm than good
• Jack of all trades and master of none
• High effort, small “return on investment”
• Too high expectations...
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

SOCIAL NETWORKS
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Facebook
A good post includes…
• … a picture
• … a link
• … no wall of text
The question: would you like and share it?
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Facebook
Likes are nice…
… engagement is better.
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Twitter
271 million users
140 signs
Follow, share, be relevant!
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Twitter
• Choose @yourname: short and simple
• Tweet: 140 signs
• @mention: Talk to @me if you talk about me
• Reply: start a conversation
• #hashtag: set your #topic!
• Retweet: respect content and sources
• Direct messages: for the private stuff
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Twitter
How do I get relevant?
• Identify your relevant set of people
• @mention people in your tweets
• Use @hashtags – if it makes sense
• Retweet interesting tweets
• Reply to others
• Share interesting content – not just your own!
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

YouTube
Videos
Share your videos on other social networks!
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

FIVE SIMPLE RULES
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Rule #1
Social Media = dialogue media
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Rule #2
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch
Content is King

Rule #3
Show, don’t tell
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Rule #4
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Rule #5
What happens on the internet,
stays on the internet. Forever.
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Questions?
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Sources of images
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch
Slide 5
http://www.mytutorialscafe.com/2013/05/8-Essential-Tips-To-Create-A-Social-Networking-Site.html
Slide 6
http://instagram.com/p/nm695/
Slide 9
http://www.intel.de/content/www/de/de/communications/internet-minute-infographic.html
Slide 14
http://www.andyjenkinsblog.com/tag/big-action-button/
Slide 20
http://www.turi2.de/2006/06/09/debatte2_0_das_kommunikative_manifest~864615/
Slide 21
http://wordpress-websitebuilder.com/content-is-not-the-only-king-of-wordpress-website-building/
Slide 22
http://www.rookiemag.com/2012/09/diy-polaroid-hanger/
Slide 23
http://quintovisual.com/2011/11/19/la-metodologia-del-visual-merchandising-kiss/
Slide 24
http://www.reposty.com/post/politics-government-embarrassing-clubbing-photos/486522694775601

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Social Media Basics

1. Social Media Basics for you and your (youth) organisation Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

2. Schedule • Introduction • Chances and Risks • Social Networks • Five simple rules • Q&A Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

3. INTRODUCTION Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

4. Who am I? Stefan Rüegger Director of Communications • Studying Business Communications @HWZ in Zurich • Working with Social Media in political campaigns and NGO since 2008 Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

7. CHANCES AND RISKS Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

8. Chances • There’s no one in between you and your audience. • Big potential audience – low (basic) cost. • You can use whichever kind of content you have at your disposal • Feedback from your audience Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

9. Risks “Crowding-out” Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

10. Risks • Outdated or irrelevant content can actually do more harm than good • Jack of all trades and master of none • High effort, small “return on investment” • Too high expectations... Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

11. SOCIAL NETWORKS Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

12. Facebook 1.28 billion users Text, photos, videos Your profile or page is your public identity. Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

13. Facebook A good post includes… • … a picture • … a link • … no wall of text The question: would you like and share it? Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

14. Facebook Likes are nice… … engagement is better. Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

15. Twitter 271 million users 140 signs Follow, share, be relevant! Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

16. Twitter • Choose @yourname: short and simple • Tweet: 140 signs • @mention: Talk to @me if you talk about me • Reply: start a conversation • #hashtag: set your #topic! • Retweet: respect content and sources • Direct messages: for the private stuff Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

17. Twitter How do I get relevant? • Identify your relevant set of people • @mention people in your tweets • Use @hashtags – if it makes sense • Retweet interesting tweets • Reply to others • Share interesting content – not just your own! Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

18. YouTube Videos Share your videos on other social networks! Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

19. FIVE SIMPLE RULES Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

20. Rule #1 Social Media = dialogue media Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

21. Rule #2 Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch Content is King

22. Rule #3 Show, don’t tell Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

23. Rule #4 Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

24. Rule #5 What happens on the internet, stays on the internet. Forever. Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

25. Questions? Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

26. Sources of images Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch Slide 5 http://www.mytutorialscafe.com/2013/05/8-Essential-Tips-To-Create-A-Social-Networking-Site.html Slide 6 http://instagram.com/p/nm695/ Slide 9 http://www.intel.de/content/www/de/de/communications/internet-minute-infographic.html Slide 14 http://www.andyjenkinsblog.com/tag/big-action-button/ Slide 20 http://www.turi2.de/2006/06/09/debatte2_0_das_kommunikative_manifest~864615/ Slide 21 http://wordpress-websitebuilder.com/content-is-not-the-only-king-of-wordpress-website-building/ Slide 22 http://www.rookiemag.com/2012/09/diy-polaroid-hanger/ Slide 23 http://quintovisual.com/2011/11/19/la-metodologia-del-visual-merchandising-kiss/ Slide 24 http://www.reposty.com/post/politics-government-embarrassing-clubbing-photos/486522694775601

Hinweis der Redaktion

http://www.mytutorialscafe.com/2013/05/8-Essential-Tips-To-Create-A-Social-Networking-Site.html
http://instagram.com/p/nm695/
http://www.intel.de/content/www/de/de/communications/internet-minute-infographic.html
http://www.andyjenkinsblog.com/tag/big-action-button/
http://www.turi2.de/2006/06/09/debatte2_0_das_kommunikative_manifest~864615/
http://wordpress-websitebuilder.com/content-is-not-the-only-king-of-wordpress-website-building/
http://www.rookiemag.com/2012/09/diy-polaroid-hanger/
http://quintovisual.com/2011/11/19/la-metodologia-del-visual-merchandising-kiss/
http://www.reposty.com/post/politics-government-embarrassing-clubbing-photos/486522694775601

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