Business Development and Sales Manager

1. RESUME
Sabyasachi Chanda 1761A/6,2nd
Floor,
Govindpuri Extension
Kalkaji, New Delhi-110019
E-mail: chanda999@gmail.com
Career Objective:
To be in the fore front of the cutting edge technology and obtain a position of substantial
responsibility through hard work and dedication with continuing benefit to my
organization and to be an achiever par excellence.
Qualification:
B.E (Electronics) 2000
Microsoft Certified Professional
(70219 Designing a Microsoft Window-2000 Directory Service Infrastructure)
Computer Background:
Obtained MCSE and A+ (Computer Hardware) training from TATA INFOTECH Ltd.
Kolkata.
Industrial Training:
Under gone training in GA Danieli India Ltd for a period of 30 days on induction
generator.
Total Works Experience:
15 years approx.
Career History:
1. Samtel Avionics Limited (3rd
Sep 2014 to till date)
Samtel Avionics is a key player in high-technology avionics and rugged electronics
systems for military applications. I am working as a Business Development Manager
taking care of strategic accounts on pan India basis.
These accounts includes HALs, BELs, DRDOs, IAF and other private players in defense
and aerospace market.
My job is to solidify existing customer accounts and elevate Samtel Avionics to strategic
partner status in the customer's business and to map and maintain relationships at all levels
within the complete defense accounts ecosystem.
Samtel Avionics specializes in manufacturing of rugged displays and professional services
involving electronics hardware development for air, ground and naval application.
2. Dynalog India Limited (7th
May 2013 to 2nd
Sep 2014)
I was working as the Branch Manager responsible for coordinating, promoting and
directing operations which optimizes the overall growth of the Delhi Branch.

2. I was directly responsible the regional sales targets, market penetration and developing
strategies to improve competitive performance.
I was also responsible for the day to day administration of the branch.
Well Versed in man power management and in handling a team.
The customers are from Automation, Military Defense and Aerospace, Power Sector and
Oil & Gas Industries.
The main products were Components, Ethernet Switches, LAN Converters, Industrial PC
and Design and Development Services.
Job Profile:-
• Headed the Northern Region sales and marketing function
• Developing Marketing Strategies and Plans for Automation Products and Projects
Business.
• Customer liaison and relationship management.
• Generating orders and ensuring proper delivery and payment collection.
• Develop and prepare operations and productivity reports to be reviewed by higher
management.
• Provided leadership to the regional sales and marketing team and ensure
achievement of individual targets.
• Represented the company at appropriate industry and trade functions and develop
working relationship with strategic customers and business partners.
• Liaison and follow-ups with the Head Office for meeting the customers schedules.
3. Consultant (1st
May 2012 to 30th
April 2013)
I worked as a freelance consultant and a facilitator for the companies to help them in
incubating in the region. I was instrumental in pitching the product of the company to the
customers which usually are form the following industries:-
• Telecommunication
• Consumer Electronics.
• Military Defense & Aerospace
Forte handled are usually COTS and Design & Development projects.
Under COTS the range varies from semiconductors (FPGA, ASSP, SMD) mother boards
of different form factors (PCI, cPCI, VME64x, VPX) and enclosures (Cabinets, Chassis,
Racks, ATR).
My core strength involves in taking up Hardware Design & Development projects based
on DSPs,FPGAs & PPCs.
4. CoreEl Technologies (28th
June 2010 – 30th
April 2012)
I was working as a Business Development Manager, the company is aggressively involved
in Defense & Aerospace and Semiconductor Industry:

3. I was responsible for the Business Developemnt of Xilinx Semiconductor Sales in
Northern India for the Aerospace/Defense and Corporate Industry - CoreEl Technologies
is the Indian Rep. of Xilinx.
I was into Business Development of design services and I was responsible for generating
business from Hardware & Software Design Service, where CoreEl Technologies
provides turn key based FPGA,DSP & PowerPC solutions, Hardware and Software
Customization & High Speed PCB Designing for Indian Defense & Corporate.
I was also responsible for the sales & promotion of Embedded Hardware from Kontron
which consist of cPCI, VME, VPX and Mother Boards
My role also involves managing of the ASSP business (Intersil, Gennum, Finisar, Cavium)
in the entire North.
The semiconductor business is managed through channel sales.
I was designing and executing sales plan and strategies to grow product sales and market
share. Experience in building new strategies and implementing best practices to reduce
turnaround time and maximize sales.
Industry Experience:
• Consumer Electronics – Samsung, LG, Barco, ST Microelectronics and
Freescale, Sukam (Projects-Hand held Devices, Displays, ASIC
Prototyping)
• Telecom – CDOT, Fibcom, Rancore and VNL (Projects-BTS, LTE, SDH,
Carrier Ethernet)
• Medical – Clarity, Medicaid, RMS, Allenges, Styker (Projects –Patient
monitoring System, Ultra sound Machines, Foetus Heart rate, X-Ray
Machines, CT Scan Machines, PET-Dynamic Flow, MRI-Tissue Imaging)
• Defense & Aerospace – Govt. PSU (BEL,CEL,HAL,ECIL),Services
(Army, Navy, Airforce) Navy R&D, Air Force BRD,DRDO (Projects-
AEW&C,IRST, UAV,SONAR,RADAR-MPR/LLTR/WLR,CMS)
A team player with high level of understanding for various functions of the company and
Distribution Channel / partners to contribute towards a common goal. Experienced in joint
demand creation/generation activities with partners.
Driving and motivating partner’s readiness and launching various partner programs like
new incentives plans and marketing strategies.
Reviewing pipeline and coaching partners with recommendations to shorten sales cycle on
identified opportunities.
Demonstrate strong analytical skills with proven ability in presenting and pitching the
products effectively to prospects.
Job Highlights:
Strategic Planning
Business Development
Territory Management
Customer Penetration
Customer Relationship Management

4. Channel Development
Key Account Management
Channel Sales Strategies
Product Pitching
Demand Creation/Generation
5. Mistral Solutions Pvt. Ltd. (2nd
Aug 2004 – 19th
May 2010)
I was working as a Sr.Sales Engineer in Mistral Solutions Pvt. Ltd. and was responsible
for generating business from COTs and Design Service verticals for Indian Defense. Here
I was representing Curtiss Wright Controls Embedded Computing and Wind River
Systems and was involved into the sales of their product line. I was having core expertise
in selling CWC hardware basically cPCI (3U & 6U), VME64x,VPX,PMC,XMC,Data
Recorders & Bus Analyzers.
Defense/Government Sector: My job here involves interacting with the Scientists from the
DRDOs (North India),Services (Army,Navy & Air Force) and the Engineers from the
PSU by understanding their requirement and providing product and pricing information.
I was wholly responsible for pre- sales (product demonstration), sales and post- sales
activities which include submitting proposals against the RFPs, tendering, commercial
negotiations Order Booking and Payment Collection.
The key role areas were:
• Generating Business from the existing Accounts.
• Identifying and managing new Accounts.
• Road Shows, Seminars and Marketing Promotions.
• Meeting/Exceeding Company’s Target for the Education Sector.
• Promoting Mistral’s IP (OMAP Boards,DAQ Boards)
• Strategizing and executing the sales Techniques.
• Closely work on sales report generation/funnel/lead generation
Corporate Sector: I was responsible for generating business from the corporate based in
North for the embedded and telecommunications products. I was also handling the
complete sales cycle of a particular account.
I usually pitch for design services where a customization of hardware or software is
required my core competency here was to take up Project/Professional Design Services
for both Hardware & Software development. As a part of sales I used to submit Proposals
against the RFP, commercial clarifications and technical clarification after consulting with
my technical team. Mostly the projects were based on System level or Application level
which usually involves Driver development, FPGA & DSP level development. The main
objective is to generate Business for the company. I was also responsible for the complete
sales cycle for a particular client i.e. from making the sales call to recovery of the
payments.

5. 6. Trident Infosol Pvt. Ltd. (Oct 2002 – 31st
July 2004)
I was working as a product engineer in Trident Infosol. I was responsible for pre-sales,
sales and post sales activities in the Defense/Military organizations and
technical/educational institutions. There were five main business verticals.
1. Embedded Division
2. System Integration and Data Acquisition
3. Signal Processing Division
4. Instrumentation Division
5. Software Division.
I was responsible to generate business from the
• Embedded Division - where I was promoting Green Hills Systems (RTOS)
and SBS Technologies (Embedded Hardware).
• System Integration & Data Acquisition - where I was responsible for
generating business from ADC & DAC modules along with Industrial
Mother Board.
• Instrumentation Division – here in this division I was handling
instrumentation equipments like Oscilloscope, Signal Generator, Digital
Multimeter , Spectrum Analyzer and Data Logger from companies like
Iwastu, Hioki & Gage and also Power Supplies from companies like TTI &
Chroma.
I was looking after the commercial as well as the technical aspect of our products. I was
also responsible to give sales presentations and also to provide Quotes against the RFQ on
the products from the principal companies. My job also involves visiting the existing
customers and briefing them about our products.
7. Adroit Control Engineers (July 2000 – Sep 2002)
The core business is dedicated to market industrial automation, instrumentation product,
system integration and relevant services. I was working as a Techno Commercial
Marketing Engineer in Adroit Control Engineers.
Adroit has expertise in simple product supply, product development, after sale services
and other technical support. The product range starts from Temperature Sensor,
Thermocouple (JKRBENT, PT100, PT1000) Thermistors, Proximity Sensors,
Transducers ( Programmable) , Protector Trip Relays , Energy Analyzer, Insulation
Tester, Multi-meters , PID Controller, Digital Panel Meters, Temperature Indicator and
Controller, Digital/Analog Timer, Digital Counters, PLC, SSR, SCR, AC Variable
Frequency Drives, Digital/Analog DC Drives, SMPS, DC-DC Converters, Industrial
Heaters , IR Heaters and Blowers.
I was responsible for bringing in enquiries and purchase orders and also give presentation
and demos to our clients.
Strengths:
Excellent Communication & Presentation Skills
Dynamic Team Player

6. Highly Inquisitive
A Warm & Friendly Person
Self Motivator, Positive Attitude & Pro-active Skills
Personal Information:
Permanent Address : 1761A/6,2ND
Floor,Govindpuri Extension, Kalkaji
New Delhi-110019
Date of Birth : 05.06.1973.
Hobbies : Driving, Meeting People.
E mail : sachi555@rediffmail.com
Contact No : 9871112829, 9711114431,011-26028099.
(Sabyasachi Chanda).

7. Highly Inquisitive
A Warm & Friendly Person
Self Motivator, Positive Attitude & Pro-active Skills
Personal Information:
Permanent Address : 1761A/6,2ND
Floor,Govindpuri Extension, Kalkaji
New Delhi-110019
Date of Birth : 05.06.1973.
Hobbies : Driving, Meeting People.
E mail : sachi555@rediffmail.com
Contact No : 9871112829, 9711114431,011-26028099.
(Sabyasachi Chanda).