The document discusses strategies for supporting cultural entrepreneurs through five key areas: cultural industries policy, education and training, investment strategies, creating markets, and sharing wisdom. It provides examples of developing cultural entrepreneurship education and mentorship programs. It also gives examples of funding initiatives and investment funds that provide financing for cultural enterprises and entrepreneurs.

1. Thomas H. Aageson Chairman Global Center for Cultural Entrepreneurship Executive Director Museum of New Mexico Foundation New Strategies for Cultural Enterprises UNESCO Forum on Cultural Industries 24-26 September 2009 Monza, Italy This presentation is available for download at www.slideshare.net Search “Aageson”

4. The Cultural Entrepreneur Cultural Entrepreneurs are cultural change agents and resourceful visionaries who generate revenue from a cultural activity. Their innovative solutions result in economically sustainable cultural enterprises that enhance livelihoods and create cultural value and wealth for both creative producers and consumers of cultural services and products. Aageson, Thomas H. “Cultural Entrepreneurs: Producing Cultural Value and Wealth.” The Cultures and Globalization Series: The Cultural Economy . Ed. Anheier, Helmut and Yudhishthir Raj Isar. London: Sage Publications, 2008. 92-107.

5. Cultural Industries Policy creates the framework and priorities for investment in Cultural Entrepreneurs, Cultural Enterprises and, Cultural Industries Develop Cultural Industries Policy in three areas : 1. Policy that fosters the development of cultural entrepreneurs 2. Policy that addresses public and private strategies for cultural industries to grow 3. Policy that focuses on specific sectors and clusters Cultural Industries Policy

6. Several strategies are available to us to build and strengthen our cultural enterprises: Invest in Market development and Market Linkages Locally: Cultural & Creative Tourism Nationally: New Channels of Distribution; Malls and Festivals, etc. International:Exporting cultural products and services Create Investment Funds for Enterprise Growth Creating new funds, private and public, that invest in our cultural entrepreneurs who will convert cultural capital into successful enterprises, enhancing cultural workers livelihoods www.socialcapitalmarkets.net Support Technical Assistance for Product Development The irony of preserving traditions is the seed of innovation and creativity is needed. Policy that address public and private strategies for cultural industries to grow

7. Initiate Facility Development We need cultural incubators, studios, performing venues, such as the Brewhouse in Göteborg, Sweden www.brewhouse.se Foster Network and Cluster Development Linking together creators and markets will create positive synergy Provide Legislation that fosters the development of cultural enterprises and industries Zoning for arts and cultural districts Tax incentives to promote investment and market development Architecture restoration, preservation and zoning Simplify enterprise regulations and permits Laws that protect cultural property

8. Key to cultural industries policy is selecting cultural sectors and clusters integrating creation, production and distribution Cultural Industry Sectors include : Artisans Authors Artists Architecture Culinary Design: Graphic, Fashion, Industrial Education Festivals and Markets Film Literature Music Media: Radio, TV, Newspaper Museums Performing arts Publishers Tourism: Cultural, Heritage, Creative and Eco tourism Visual Arts Policy that focus on specific sectors and clusters

10. Economic Importance of the Arts and Cultural Industries in Santa Fe County http://bber.unm.edu/pubs/SFCoArtsES.pdf City of Santa Fe, New Mexico, USA Economic Development Strategy for Implementation http://www.santafenm.gov/index.aspx?nid=592 Investing in our Cultural Enterprises and Entrepreneurs Cultural Enterprises Create jobs increase tax revenues enhance livelihoods attract outside capital create sustainable economic development attract other enterprises to the local economy enrich the quality of life

13. Our work to support cultural entrepreneurs must be long term and sustainable. Is our work to build our brand or to lift people up? How do we balance Mission and Market ? If we left, would the cultural workers livelihoods continue to grow and their families be better off? Creating Markets, Developing Market Links

17. 2. Individuals with heart and talent Shahidul Alam create Drik (Bangladesh) to promote the photographic work of artists in the majority world to media in the minority world. www.drik.net/ Sandra Browne created Pelican Village in Barbados for local artisans through the public office of the Barbados Industrial Development Corporation http://barbados.org/pelican_village.htm Carol Cassidy created Lao Textiles that has developed traditional weaving by connecting the weavers work with high-end markets globally. www.laotextiles.com/ Lan Tran created Craft Link to help create markets for ethnic communities in northern and central Vietnam http://www.craftlink.com.vn/

19. 3. Market creating organizations ASEAN Handicraft Promotion and Development Association promotes the traditional work of artisans in Asia http://www.ahpada.com/front/ Global Center for Cultural Entrepreneurs promotes the development of cultural entrepreneurs www.culturalentrepreneurs.org Aid to Artisans A very clever market creation is have a Month of Artisans each year in a major grocery chain which is done in Guatemala and El Salvador www.aidtoartisans.org Heartwear in Paris has a distinguished history of working with artisans to bring their new products in the markets. http://www.handeyemagazine.com/node/19 African Publishers Network promotes the work of publishers across the continent and opens markets. http://www.apnet.org/ IndusTree in India is creating markets and building artisan capacity through its foundation. http://www.industreecrafts.org/home.html

20. Many of us are cultural entrepreneurs and have created cultural enterprises and all of us who have know what it takes to be a cultural entrepreneur. Until today, there lacked a platform to share our experiences that we may each grow and create more cultural wealth. There also lacks a forum where we can train future cultural entrepreneurs by sharing our wisdom. Let us SOW seeds of cultural entrepreneurship across the world. Share Our Wisdom (SOW)

21. An annual World Forum on Culture would bring together the leading creators, educators, policy makers, market makers, investors in the world’s cultural industries creating a platform to find solutions through partnerships formed at our gatherings that create a better world economically, socially, environmentally and culturally. World Forum on Culture

22. The Global Center for Cultural Entrepreneurship www.culturalentrepreneur.org offers to host the first World Culture Forum in Santa Fe, NM (USA) in collaboration with the City of Santa Fe http://www.santafe.org/ , the College of Santa Fe and the State of New Mexico Department of Cultural Affairs. World Forum on Culture

23. Appendix

26. Contact: Tom Aageson [email_address] Alice Loy [email_address] Global Center for Cultural Entrepreneurship: Fostering Economic Prosperity and Cultural Wealth

29. Two Examples of Economic Impact Studies San Francisco, CA USA In San Francisco, the arts create more than 31,000 jobs and generate $1.2 billion in economic activity every year . The arts produce $105 million in local and state tax revenue for the San Francisco Bay Area (far more than the government spends on the arts). Surveys report that 93 percent of parents believe that the arts are essential to a well-rounded education. Ten million new jobs in the next decade will be in the "creative class," according to economist Richard Florida. These are jobs that involve imagination and ingenuity which are best developed by experiencing the arts.

30. Los Angeles, CA USA Groundbreaking Report Shows Creative Industries are the #1 Engine of the Los Angeles Economy Artists and Designers Drive the Largest Segment of Jobs and Sales Revenues in the Region The Los Angeles Economic Development Corporation’s Report on the Creative Economy of the Los Angeles Region showed that one million direct and indirect jobs are generated by the creative industries in Los Angeles. The creative industries surpass International Trade and Tourism. In 2005, the creative economy accounted for 894,000 direct and indirect jobs in Los Angeles County and generated 140.5 billion in sales/receipts and more than $3.4 billion in state tax revenues .

34. Creative Strategies for Financing Cultural Enterprises and Entrepreneurs Philadelphia Innovation www.innovationphiladelphia.com Denver, CO Creative Enterprise Mapping http://www.denvergov.org/economicdevelopment/MapofDenversCreativeEnterprises/tabid/385865/Default.aspx Arts Funding through a Quality of Life Tax http://www.colorado.gov/cs/Satellite/OEDIT/OEDIT/1167928218425 Oregon Cultural Trust supported by the people of Oregon http://www.culturaltrust.org/home/index.php Future Jobs Fund (UK) L1 billion http://campaigns.dwp.gov.uk/campaigns/futurejobsfund/ The Foundation for the Culture of the Future (Sweden) http://www.culturalpolicies.net/web/sweden.php?aid=71 Investing in Our Cultural Enterprises and Entrepreneurs

35. “ Investing in Creative Industries? A guide for local authorities” http://www.idea.gov.uk/idk/aio/11169467 Excellent checklist Aspen Network of Development Entrepreneurs ANDE (USA) http://www.aspeninstitute.org/policy-work/aspen-network-development-entrepreneurs Coalition of organizations, foundations and individuals investing in entrepreneurs in the developing world Fast Forward Youth Investing in Youth for Global Change <http://www.fastforwardfund.org/> Creative Capital supporting American artists (USA) http://creative-capital.org/ PULSE/IRIS Project A high impact method of measuring how investments in cultural enterprises make a difference http://iris-standards.org/

37. Bilateral Vietnam and Denmark joined together to invest in Vietnam’s cultural industries http://www.ambhanoi.um.dk/NR/rdonlyres/2027A055-57EB-484D-AC8A-63DCBE09B087/0/2ArtsEducationComponentFinal.pdf USAID They have made investments in artisan enterprise development in Ghana, Peru, southern Africa, Haiti, and Mexico. www.usaid.org Multilateral Inter-American Development Bank They have made their first three investments in cultural industries: Columbia, Ecuador and Panama http://www.iadb.org/ National Programs Endowment for the Arts (USA) Social Innovation Fund http://www.whitehouse.gov/the_press_office/President-Obama-to-Request-50-Million-to-Identify-and-Expand-Effective-Innovative-Non-Profits/

38. Thomas H. Aageson [email_address] [email_address] Museum of New Mexico Foundation POB 2065 Santa Fe, NM 87504 USA 505-982-6366 This presentation is available for download at www.slideshare.net Search “Aageson”