A collection of my freelance branding and design work with craft beer clients.

1. RYA N W H EATON
PORTFOLIO
VISUAL DESIGN | BRANDING | WEB & APP DESIGN

2. BEFORE REDESIGN
B O ON V I LLE
B E E R
F E ST I VA L
IDENTITY
For their 20th anniversary, the legendary
Boonville Beer Festival was ready for a
new look. A new identity was designed
and implemented for tickets, glasses,
promotional posters and web graphics.

3. GAT L I N
DA M NO SUS
IDENTITY
For a special series of beers, Anderson Valley Brewery
was looking for new packaging and brand identity.
The valley’s very unique language, Boontling, offers a
fun and playful history for the brand.

5. PION E E R B E E R
C OM PA N Y
TAP DESIGN
A newer brewery that has an established visual brand
needed a tap handle designed. The blue waves were
used from previous branding elements and used as
a theme on the tap. In keeping with a nautical look,
the addition of wood and rope helps keep the theme
strong and adds visual interest.
WORK COMPLETED FOR:
The Alison Group

6. DE N V E R B E E R C O
SIGN DESIGN
Pulling elements from packaging and the interior of Denver
Beer Co’s brewery, this a-frame chalkboard represents the
brand well and catches attention.
WORK COMPLETED FOR:
The Alison Group

7. RO GU E A LE S
TAP DESIGN
For general use, specialty beers, or any beer released that
doesn’t have a branded tap handle established, Rogue
wanted a tap handle that was versatile to use. With an
interchangeable name plate on the front and back, this
tap handle would be used for any beer that didn’t have an
accompanying tap handle.
WORK COMPLETED FOR:
The Alison Group

8. VA R IOUS TA P H A N DLE DE S IGNS
WORK COMPLETED FOR:
The Alison Group

9. SA N TA C LA R A VA LLEY B R EW I NG
BRANDING | PACKAGING | ILLUSTRATION
SCVB is making a transition from bottle packaging to cans and needed a new look. This specialty seasonal
brew matches the same overall design and brand system as existing labels with an extra touch.

10. M I N E R W I N E S
RO C K
PRINT
Miner Family Wines was one of the main sponsors
of the Bottle Rock Music festival in Napa Valley,
California. Miner hosted a VIP area that had special
music acts performing. In order to help promote
the special events, a Miner Wines Rock poster was
designed for the festival.

11. BEFORE REDESIGN
TA P 2 5
IDENTITY
Tap 25 is a taproom located in Livermore, California
with a new location opening in Vermont. With their
growing success Tap 25 was looking for a rebrand
that would pay some tribute to their existing logo, but
would present a polished and professional look.

13. B LA K E R
B R EW I NG
IDENTITY | BRANDING
Blaker brewing came to me with bits and pieces of a
brewing operation with a full brewery about to break
ground. Through a branding exploration process, we
ended up creating a solid brand identity along with
finding some vision for future branding efforts. With
a family farm history, along with some of the newest
technology in farming and sustainability, one of the
main concepts for the beer branding was
“a look into the past with a vision towards the future.”
CULTIVATE YOUR CRAFT

14. ESEST 2016T 2016T 2016T 2016
EST. 2016
turlock, ca
BLA
KER bre
w
ing
ORIGINAL LOGO
LOGO REDESIGN EXPLORATION

17. M ATC H WO OD
B R EW I NG
C OM PA N Y
IDENTITY | BRANDING
Sandpoint, Idaho and it’s surrounding area is also
known as Matchwood from it’s historic days of making
matches from the local pine trees. Matchwood
Brewing Co. is about to break ground and bring great
craft beer to the small tourist driven town. The owners
wanted to pay tribute to the history of the area, plus
be warm and inviting.

20. ryan@craftbrewcreative.com | 209.988.8544
2720 SE 168th Ave. Portland, OR 97236
R YA N W H E AT O N