Possible final gucc

By Ryan WardThe Grown Up Chocolate CompanyADV2 1
YCNThe Grown Up Chocolate Company
By Ryan Ward

The Brief
To create a packaging sleeve and tray design aimed at creative profes-
sionals and chocoholics.
- To create a landing page for the idea.
- (Optional) Create any promotional material for the idea.

initial
research

COMPANY
RESEARCH
Grown up chocolate is a strong
brand as it appears first in the
search result “chocolate for adults”.
They offer a range of chocolate
items with grown up ingredients,
aimed at the adult audience.

A brand new alcohol flavored chocolate milk is on the
market and R&B recording artist Ginuwine is the new
chocolate milk man.
Twice The Vice. They mix
chocolate with top shelf
liquors
RIVAL COMPANY RESEARCH
Thorntons is a massive chocolate making brand,
they offer delivery and personalised chocolate
gifts for all offcasions.

“Thankfully, birthday chocolates
aren’t just for kids - us grown-ups
care just as entitled to a well-de-
signed, delicious chocolate as any
little tacker.”
Their custom birthday chocolates
can be used either as a ‘Thanks for
coming’ gift, or even as an invita-
tion.
All personalized birthday choco-
lates come with their own custom
message and all customers receive
a design proof prior to printing and
dispatch so they can be sure their
birthday chocolates looks as good
as it should.
This is almost exactly what GUC
are doing, so this company is defi-
nitely a threat to them.
Consumer can choose their own chocolate
Choice to add their own design
Options to personalize their chocolate further
THE BIG
COMPETITION

They have an option to change the design of the chocolate to anyway
they want, using either a professional designer (for FREE) or to upload
their own image.
Customers can also add a message to appear on the chocolate which is
quite a unique twist.
Every customer review given is of the max rating (5 stars) this means
that their quality and customer service is of a fantastic standard.
From my research Chocablock chocolates do not offer an outer box, and
just deliver the chocolate bars sepperately, this is where we can split
apart from the competition and offer a well ergonomically designed
chocolate box, alongside a great design. Having an envelope designed
will also bring together and enhance the overall feel for the product. So
i will be researching into those parts shortly.
ANALYSING THE
COMPETITION

Lootcrate is a subscription gift ser-
vice that offers a lot of gamer gear
on a monthly basis.
I thought it would be interesting to
look into what they offer in terms
of gifts and design.
By observing their design it seems
very basic, with typography as the
base. Their simplistic look may
have played a part in their identity
becoming popular. As over compli-
cated and confusing designs can
trend to push consumers away.
With this in mind i will experiment
with some simplistic designs in my
outcomes.
LOOT CRATE
SUBSCRIPTION

Here are other subscription com-
panies inspired by the first com-
pany to do it, loot crate. Here they
will offer a similar package that
the grown up chocolate company
offer. In terms of a box filled with
different chocolates.
Looking at these companies is
useful, not only for analysing the
competition, but to also take
inspiration on how they design
and package, in hop4 that i could
incorporate some of that in my
designs.
So far the simplistic typography
designs appear to be the most
effective.
CHOCOLATE
SUBSCRIPTION

looking at various ways either
adult themes or children have
been used in companies/products
to inspire an adult like feeling.
The top left idea is great because
yet again their is only a minimal
use of typography, along with the
product that speaks for itself.
Other strategies have been used
in the photography of the babies
to influence a “shocking” feeling.
These work well as attention will
be grabbed. After looking at this i
may also experiment with a shock-
ing feeling to promote my designs.
“NOT FOR KIDS”
RESEARCH

Yorkie is also another great com-
pany that is relatable to TGUCC as
their aim is to invite males as their
target audience.
They have multiple strategies such
as relating women to bad driv-
ing, birds and style preference.
Although this is part of the shock
factor again, experimenting with
this particular idea may be useful
as it has been used before, and has
been proven to work.
YORKIE BAR
RESEARCH

Guerrilla marketing in terms of
packaging is becoming used more
as it creates an experience when
the package is opened, and not
just something you unwrap to get
to the product you want.
The use of colours and typography
pulls off an effective visual, but the
thoughtful part is how they resem-
ble their product to teeth, as that
is relatable to their gum product.
The idea of an unpackaging expe-
rience is also an interesting one,
so this will be taken forward to
see what experiences can be made
with TGUCC’s product.
PACKAGING
TRENDS

Some more popular packaging
trends, such as letting the custom-
er see what is inside the packag-
ing, and using the product inside
to add to the look of the exterior.
The bottom right idea is becom-
ing popular due to the rise of
social media, and that is adding
questions on your packaging, to
influence communication between
customer and company.
This is an idea i am keen to incor-
porate, as having healthy commu-
nication to customers is healthy
for business.
PACKAGING
TRENDS

There are a fair few personal prod-
ucts on the market today, With
Coke using the idea to achieve
huge success.
This is important to research
because with TGUCC they offer a
chance to add personal messages
onto their products. This opens up
the opportunity for it to be a great
gift for someone.
I would like to keep the idea of
making my product a good gift
for someone, whether its a game
relating to their interests or simply
an unpackaging experience.
PERSONAL
PRODUCTS

I recently thought of how packag-
ing companies stop children going
into a product that will be harmful
for them, and have seen some
interesting mechanisms companies
use.
Something like the push down and
twist idea could be used on the
packaging, however this means the
packaging couldn’t be made out
of soft card as it would be easy to
tear, this is something i will con-
sider as i move forward with the
project.
NOT FOR KIDS
PACKAGING

Metal box is a bit of a wild card material idea, as it
would be difficult to manufacture, the prices of packag-
ing would be higher and also printing the design onto
metal, may be something GUC don’t have access to.
However on the positive side, it would be the strongest
box of all, and there would definitely no way a child
could break into it.
DIFFERENT MATERIAL USE RESEARCH
Card boxes are the most popular choice upon
chocolate packaging, however i think this could
be too weak, unless it is reinforced somehow.
Because the idea is to keep children out of the
box, having it easily breakable would defeat the
purpose, further research into card will have to
be done if i choose this option.
If i was to take away the initially thought
card box design, and replaced it with
plastic i think this could work well. It
would be extremely hard to break, and
fairly easy to manufacture in mass.
CARD BOX PLASTIC BOX METAL BOX

who is the target audience and
what do they want?

what do adults/kids like?

Idea
generation

https://www.youtube.com/watch?v=oo5uPLA16sc
When children are young they are
free and don’t care about conse-
quences. This can result in “mis-
chievous” behaviour. The video
shown on the top left is of a child
painting his own creativity on
the mirror, when approached he
denies doing it and blames it on
Batman.
It is this idea of being fun and
mischievous that i want to carry
through in my idea, in hopes of
allowing the consumer to be mis-
chievous and fun.
THE FIRST IDEA
RESEARCH

The first design idea is of a hand
painting chocolate on the wall, like
my past research suggested chil-
dren do.
The actual look of the design hasnt
turned out how i wanted it to look,
as the chocolate may not look
realistic.
More importantly there is just a
motivational message for the idea,
and not a full experience.
FIRST IDEA
DEVELOPMENT

Let out your child side!
An illustration technique was used
in hopes to achieve a more child
like aesthetic, as i want the whole
package to promote the adult to
let out their child side and have
fun.
A possible problem could be that
there isn’t a real incentive to let
your child side out, other than an
illustration and a statement. Some
deeper thinking may be required in
order to pull off the desired effect.
FIRST IDEA
DEVELOPMENT

I feel like the illustration style if
very different to their current
design style. Having a packaging
design that flows throughout their
brand identity would be helpful as
it may achieve a more realistic and
convincing outcome.
With this in mind i will experiment
with some ideas following their
current brand identity.
FIRST IDEA
FINAL

“You’re not old enough to be watching this!”
“Cover your ears, you cant be listening to that.”
“You will learn about that when you are older.”
A large portion of children (now
adults) have gone through the
experience of watching a film with
adults and being told to cover their
eyes while a “rude scene/word” is
being shown.
As we are now adults using this
idea to flow through in the designs
will be a crucial part of playing
with that type of relatable humour.
SECOND IDEA
RESEARCH

Creating an idea based around
their current brand and their par-
ticular style would be a good route
to go down, as making design and
styles flow throughout a company
is very important.
Therefore research has been made
into The Grown Up Chocolate
Company to anaylize how their
style flows.
A few key points have been made
highlighting the main elements of
their current designs.
Going forward i will be using these
as inspiration.
STYLE ANALYSIS
RESEARCH
Black and white
photography
Bold eye catching
typography
Coloured type for
important infor-
mation

The first series of designs ap-
peared quite weak due to the awk-
ward position of the hand, and the
child’s perspective, so they have
been developed.
The second design is an improve-
ment but will still need work to
look effective on a packaging
design.
SECOND IDEA
DEVELOPMENT

Sorry, you’re not old enough to see this.
Illustration attempts have been
made in order to add a different
style of a visual effect.
However the expression on the
child still seems a bit off, and could
be interpreted in an unwanted
way.
Although this may be effective,
due to my research into other
advertisements, telling me that
creating a shocking factor can be
successful.
However this isn’t the feeling i was
going for so it will be changed.
SECOND IDEA
DEVELOPMENT

The expression of the child has
been changed from sad, to anger
to make it a bit more humourous,
as sad/crying children doesn’t give
off the funny appeal.
Experimenting with the chocolate
bar in relation to the design was
a challenge, as they don’t have a
diverse range of photography of
their chocolates that are suitable
for professional designs, so this
was a challenge i faced.
SECOND IDEA
DEVELOPMENT

The finished version features the
developed child/hand graphic
along with typography to accom-
pany it.
The idea from the research flows
throughout and will play on the
humour through relate-able expe-
riences.
Being able to critically analyze my
ideas to realize what works and
what doesn’t is helpful as it allows
my ideas to grow to become more
effective.
SECOND IDEA
FINISH

Research has been made into how
sexual advertisement have been
done before, and have found some
quite shocking results by reputable
businesses.
Sex is something that most kids
are disgusted at, so making an idea
based on sex or sexualizing an
object would be good as kids wont
be interested in it.
Photography combined with
typography seem to be the main
similarities that occur, so will be
keeping that in mind.
THIRD IDEA
RESEARCH

...Nice try kids.
...But it’s not for you.
The idea was to have an innocent
looking cover, but when opened it
becomes sexual.
As research has told me children
aren’t interested in things sexual-
ized my hope is that this idea may
become successful.
THIRD IDEA
DEVELOPMENT

Also thought of the idea of having
a “devilish” shadow come from
behind the chocolate bar.
This was in an attempt to achieve
a naughty, mischievous feeling
adults may relate to. However it
may be seen as a bit much, over
the top or professional so it will be
left out.
THIRD IDEA
DEVELOPMENT

Inspired through my last ideas not
having much of an unpackaging
idea, this idea has evolved to have
a shocking packaging experience,
with the idea of uncovering some-
thing you didn’t expect.
This could also achieve some
amusement and humour due to
the shock which is also a bonus.
THIRD IDEA
FINAL

Only for grown ups!
Only for grown ups!
Only for grown ups!
Sorry, this isn’t for kids!
Nice try kids, but it’s not for you!
This idea features an illustrated
chocolate bar in a suit to enhance
the idea of the chocolate only be-
ing for adults.
As there is no other deeper mean-
ing/idea behind the idea other
than being for grown ups, this
will not be further developed.
Although this is a good experience
to experiment with failed designs
and it gives me perspective of
what not to do.
FOURTH IDEA
DEVELOPMENT

Again i want to create a design
based around relate-able experi-
ences, and that is following rules.
Throughout life as a child and
adult we have to follow a set of
rules through authority
Children dislike rules but as adults
we have come to accept them as a
part of day to day life.
I have looked into rules for chil-
dren, and rules for adults. Hope-
fully using this information i can
come up with some chocolate
related rules for adults.
FIFTH IDEA
RESEARCH

Follow the rules!
1) DO NOT share this chocolate with anyone under 18.
2) DO eat sensibly and DO NOT make a mess.
3) DO NOT paint this chocolate on your wall/siblings.
Follow the rules!
DO NOT share
THISCHOCOLATEWITH
ANYONE under 18.
DO EAT sensibly
ANDDO NOT
MAKEA mess.
DO NOT paint
THISCHOCOLATEON
YOURwall/siblings.
IFYOU DO MAKE
A MESS BLAME
ITON BATMAN.
Follow the rules!
DO NOT share
THISCHOCOLATEWITH
ANYONE under 18.
DO EAT sensibly
ANDDO NOT
MAKEA mess.
DO NOT paint
THISCHOCOLATEON
YOURwall/siblings.
IFYOU DO MAKE
A MESS BLAME
ITON BATMAN.
Follow the rules!
DO NOT share THISCHOCOLATEWITHANYONE under 18.
DO EAT sensibly
ANDDO NOT
MAKEA mess.
DO NOT paint THIS
CHOCOLATEONYOUR
wall/siblings.
IFYOU DO MAKE
A MESS BLAME
ITON BATMAN.
Different rules experiments have
been made with typography lay-
outs.
Here the rules are focused around
what young kids do, to enhance a
feeling of “letting our your inner
child”.
The idea is for the adult to receive
the chocolates that is made for
them, while making them feel a bit
childish when reading through the
rules.
FIFTH IDEA
DEVELOPMENT

DO NOT share with anyone under 18.
DO eat sensibly and DO NOT make a mess.
DO NOT paint chocolate on your wall/siblings.
Follow the rules! Here is a further development with
the idea of following on with their
current style of black and white
photography.
The aim was to make the front box
open to show three different rules.
The desired effect isnt currently
being achieved with this design, So
to go further with development i
need to ask myself, if i was to take
out imagery, and make it purely
typography based, how would it
look?
To get my answer i need to carry
out further research and experi-
menting.
FIFTH IDEA
DEVELOPMENT

As typography could be seen as a
weak point on the previous pages i
have carried out research into dif-
ferent typography artists and how
typography on packaging has been
done before.
David Carson’s work has its own
distinct style, with a lot of the type
being illegible, with this being dis-
covered i will stay away from the
confusing, puzzle like typography
designs.
Paul Rand is a great typographer
also, and his work will be used as
an inspiration, because in a pack-
aging sense it would look better,
due to it being more legible.
FIFTH IDEA
DEVELOPMENT

Follow the rules!
DO NOT share THISCHOCOLATEWITHANYONE under 18.
DO EAT
MAKEA MESS BLAMEITON
MAKEA
DO NOT
DO
IFYOU
BATMAN
ONYOURwall/siblings
DO NOT paint THIS
CHOCOLATE
sensibly
mess
Follow the rules
DO NOTMake a mess
DO NOT paint this
Chocolateon your wall/siblings
if you
DOmake a mess blame it on
BATMAN
DO NOT share this chocolate with anyone under 18.
DOEat sensibly
Here are experiments with typog-
raphy, getting the right use of co-
lour and font has been a challenge.
The original “Headline One” font
was used first due to me wanting
it to flow well with their current
brand identity. However more
type faces are needed to be exper-
imented with.
After researching into a huge list
of the best fonts used for typog-
raphy, the “Shumi” typeface was
discovered. (Used in the bottom
left design) The sharp cut edges
may enhance the dominant feeling
of rules. Next i need to look into
appropriate colours the use and
experiment with that.
FIFTH IDEA
DEVELOPMENT
Follow the rules
Follow the rules
Follow the rules
Follow the rules
Follow the rules
Follow the rules
Follow the rules
Follow the rules
Follow the rules
Follow the
rules
Follow the rules
Follow the rules

Instead of a plain coloured back-
ground, a pattern may achieve a
more desired look, so i have car-
ried out an investigation into what
children like in terms of patterns
(left), and what adults like (right).
The top right, zig zag like pattern,
could be seen to stand out be-
cause it is quite sharp, bold.
It would be appropriate to exper-
iment with a pattern like this, as it
might change the look and feel of
the design.
FIFTH IDEA
RESEARCH

Follow
the
rules
1.DO NOT
mAKE A
MESS.
2.DO not
share
with any
kids.
3.DO not
paint
chocolate
on wall.
A speech bubble was made to
make the rule feel more personal,
as it is in a speech bubble.
The pattern used in the back-
ground is one i found from my
adult pattern research.
The font used is “Shumi” picked
from an article featuring 100 best
typefaces for typography.
The feel of the design in terms
of the colours, fonts and pattern
is coming along, however exper-
imenting further with the rules
could be an effective next route to
take.
The idea is for the top left image
to be the packaging front cover,
and for there to be three cards
include with rules on covering the
chocolates.
FIFTH IDEA
DEVELOPMENT

1.eat first
chocolate
with a cup
of tea.
3.eat last
when you
are
your emails.
checking
2.eat next
is playing.
favourite
movie
while your
The incentive behind the rules has
been changed from what the con-
sumer did as a child, to what they
are (probably) doing in todays day.
This idea could work, however it
may be seen as boring because
they are quite generic rules, so i
have changed the rules again.
On the right are thing we used
have fun doing as children, but
have most likely stopped doing, so
the idea is to reignite the fun and
excitement we had as children, by
following these simple rules.
The colours also have been
thought about, Blue relating to the
shower water. Orange relating to
happiness and stimulation (colour
psychology). Green representing
jealousy, hence the reason you
may tease a sibling.
FIFTH IDEA
DEVELOPMENT1.eat first
while
singing in
the shower.
chocolate
2.eat second
while you’re
watching your
favourite
childhood
movie.
3.eat last
while you
are making
fun of
your sibling.

Having a strong idea that related
to the current brand in multiples
ways is key to achieve effective
outcomes.
Therefore it has been a priority to
achieve this.
I have taken inspiration from a lot
of my past ideas, such as relating
the rules to help adults let out
their child side, and to give them
an opportunity to have fun.
Also my past ideas didnt have
much of an unboxng experience,
so it has been changed to offer a
mischievous game like aspect run-
ning through the design.
ANALYSING IDEA
FURTHER
How does the idea relate?
Their chocolate idea relates to our love for chocolate for
children, reimaged for adults.
This rule idea relates to things we used to do as children,
but have stopped doing, reimaged for adults.

Follow
the
rules.
#thegrownuprules
Here is the front box packaging
design
Inspired from my previous packag-
ing trend research there is a trend
to include social media into the
packaging, so that is what this is
about.
There will be a social media cam-
paign relating to this concept.
Having a well thought out design
is crucial for it to be successful,
hence why i am trying every little
thing to pull the design together to
make the concept strong.
FIFTH IDEA
DEVELOPMENT
#THEGROWNUPRULES - 3 Relation meanings
Relating to The Grown Up Chocolate Company name.
Relating to a set of rules given for grown ups.
Relating to the grown up rules
i.e. The chocolate isn’t for kids, its for grown ups, because
the grown ups are in charge.

A very colourful outcome has been
achieved, which may inspire the
consumer to admire the packaging
instead of throwing it away in-
stantly.
A point has been achieved where
the concept seems strong, as there
is an experience involved in the
packaging, and hopefully a lot of
fun could be had through using it.
FIFTH IDEA
FINAL

Follow
the
rules.
#thegrownuprules
ingredients
go here.
nicetrykidbutitsnotforyou
Initially thought to design the
packaging as seen on the left, but
through experimenting with some
perspectives on paper the writing
would appear backwards, so has
been changed so when flipped
both sides will be legible.
PACKAGING
SLEEVE

nicetrykidbutitsnotforyou
The brown “chocolate company”
part in the logo is proving a prob-
lem in the design, as it doesn’t
slow well with the blue shape. It
would be wonderful to change
that part to purple but that isn’t
allowed.
I have tried experimenting with
making the type different colours
to try and make it fit in, but may
not be seen as very professional.
Overall the unboxing experience
idea flows throughout, and also
the idea of giving the consumer
rules to act more childlike is there
aswell.
SLEEVE
PROBLEM

photo of printed packaging, or on other page

landing
page

The landing pages with a good use
of typography, accompanied by an
image seem to work the best.
Through looking at various landing
pages i know not to add too much
information, just key points.
Typography plays a large element
in landing pages so i need to get it
right.
LANDING PAGE
RESEARCH

H
PAPER
PROTOTYPING

A change of colours has been
developed on the landing page,
in an effort to make it fit in better
with their current website theme,
however the amount of colour
could be seen as too aggressive
and contrasted.
The landing page doesnt seem
to offer much in terms of design/
layout and could be improved, so i
will be looking at successful ways
to layout a landing page.
LANDING PAGE
DEVELOPMENT
#thegrownuprules
2.write a
personal
message
for the bar.
1.Pick your
ingredients
from a list
of 100.
favourite
3.customize
an image
for the bar
design.
Customize
#thegrownuprules
2.write a
personal
message
for the bar.
1.Pick your
ingredients
from a list
of 100.
favourite
3.customize
an image
for the bar
design.

Have looked at a few guides on
how to create an effective land-
ing page. Their layouts are a lot
different to how i pictured it to
look, however i think this could
look effective and will definitely be
experimented with.
LANDING PAGE
RESEARCH

#thegrownuprules
DO YOU RULE your chocolate?
2.write a
personal
message
for the bar.
1.Pick your
ingredients
from a list
of 100.
favourite
3.customize
an image
for the bar
design.
find out more on our twitter page @thegrownupchocs
The “Do you rule your chocolate?”
question was added to relate back
to the rules packaging, but to also
interest the audience by target-
ing their curiosity to make them
intrigued for the idea.
The idea of the customer “ruling”
their chocolate in terms of or-
dering it to have their favoured
design/flavour could be percieved
as quite interesting, and hopefully
consumers would invest in this
idea.
LANDING PAGE
DEVELOPMENT

The pattern, and colour back-
grounds have been removed as
they dont seem to follow well with
their websites existing pages. Also
have changed the layout to flow
better.
The twitter handle at the bottom
was added to allow the consumers
to interact with TGUCC over social
media which will help them with
sales and promotion.
LANDING PAGE
DEVELOPMENT

promotional
material

PRIMARY
RESEARCH
My personal twitter audience was
asked to give different rules they
set themselves as grown up cre-
atives.
The idea is that TGUCC can tweet
this out, collect rules and use that
in part of their social media mar-
keting.
Achieving personal research by
grown up creatives is important as
this is the audience i am designing
for.

don’t judge
what feels
good.
Week 1: Dont judge what feels good by @harlemrage
don’t judge
what feels
good.
try
something
new.
play to
your
strengths.
SOCIAL MEDIA
MARKETING
The rules could be used in a way
to motivate. It could also be a
good way to involve their audience
in their company,
Additionally if their company is
seen to be helping others, they
may achieve a good name, and
sales could rise.
The designs also relate to the
chocolate packaging, so this could
also generate some excitement
around TheGrownUpRules.

BILLBOARD
INSPIRATION
Inspiration taken from using the
product as a forefront to the de-
sign.
Designs with tag lines also seem
to do well, so i will come up with
one to relate to my idea.
The use of imagery and typogra-
phy are well designed in profes-
sional billboards like this, and as
this has been a struggle for me
before, it will be a priority to get it
right.

BILLBOARD
DESIGN
it seems that the above image isnt
as successful, due to the packag-
ing colours getting drowned out.
the typography in addition could
also be seen to be hard to read.
Therefore i changed the colours to
make it more readable, while doing
this i think this style fits the com-
pany brand more.

BILLBOARD
DEVELOPMENT
Attempted to use the speech bub-
bles in a communication advertise-
ment way. finishing in allowing the
audience to contact the company
on twitter, which is always a good
way to start a business consumer
relationship.
While using this new design, the
packaging seems to not flow with
the design, so i will have to find a
way to work around that.

BILLBOARD
RESEARCH
The minimalist idea on the top
right is quite interesting, using
typography the explain its purpose
is a nice concept.
That is something i could experi-
ment with.
Also i wanted to take inspiration
on how photography is used in
advertisements, and what back-
grounds they use, as it is can be a
struggle to get it right.

What are your rules?
tweet them using #thegrownuprules
try
some
thing
new.
Don’t
judge
what
feels
good.
try
some
thing
new.
Don’t
judge
what
feels
good.
What are your rules?
tweet them using #thegrownuprules
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DESIGN
The speech bubbles have been
used this time in a messaging sys-
tem way, a conversation between
TGUCC and the customers is the
idea behind this one. This could
subconsciously make young cre-
ative people want to communicate
with TGUCC more as the design
is laid out in this communicating
way.
A huge discovery has been found,
through experimenting with how
the billboards could look, brown/
pink colours have been used as
the pattern background, this could
be seen to relate to their logo, and
brand identity a lot more than my
previous design.
So i will have to redesign every-
thing because of this discovery,
hopefully it achieves a more
effective look.

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DESIGN
This may be seen as a very con-
temporary design idea, and it could
be seen as very effective due to
the rise in social media.
This would most likely appeal to
the young creative generation,
Having a motivational sentiment
behind it could also be positive,
as it ties in with their marketing
strategy, and could not only get
consumers talking about them, but
also respecting them at the same
time.

REDESIGNING
CARDS
Having each card have its own
colours, and “identity” was ori-
gionally thought to be a good idea,
however that style doesnt seem to
fit well with my developed packag-
ing so it has to be changed.
Different background/line colour
variations have been made to find
the best suit, the bottom line of
cards fit the brand identity more
so i will have to stick with those
for the final version.
2.write a
personal
message
for the bar.
1.Pick your
ingredients
from a list
of 100.
favourite
3.customize
an image
for the bar
design.
2.write a
personal
message
for the bar.
1.Pick your
ingredients
from a list
of 100.
favourite
3.customize
an image
for the bar
design.
2.write a
personal
message
for the bar.
1.Pick your
ingredients
from a list
of 100.
favourite
3.customize
an image
for the bar
design.
2.write a
personal
message
for the bar.
1.Pick your
ingredients
from a list
of 100.
favourite
3.customize
an image
for the bar
design.

REDESIGNING
PACKAGING
The rebranded version could be
seen to fit the brand identity
more than my previous, so with
this being a possibility i will keep
rebranding things further to come
to a conclusion.

REDESIGNING
LANDING PAGE
The previous landing page didnt
seem to fit fully with the brand
identity, however this one could
be seen to fit in better.
The bold text could be seen to be
a bit over powering, but the idea
of rules (demanding, etc) fits with
the idea of an impactful typogra-
phy design.

don’t judge
what feels
good.
REDESIGNING
SOCIAL MEDIA
The new design may be more ap-
preciated as it relates back to the
packaging design, so when people
see this on social media they can
relate it back to TheGrownUpRules
so that way they may gain some
brand awareness.

REDESIGNING
BILLBOARD
The packaging design may be seen
to flow a lot smoother in com-
parison to my previous packaging
design, so i definitely think this
rebranding discovery has been
worthwhile as everything seems to
be improved.

Possible final gucc

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Possible final gucc