4. Every
Interaction
Consumers
Have With
Your Brand
Should Feel
The Same.
BRAND DISCOVERY
MEDIA - SOCIAL - WOM
ADVERTISING
SPONSORSHIPS - IN STORE
IN PERSON
PRODUCT QUALITY - WOM
SOCIAL - RETURNS
PURCHASING ENVIRONMENT
PRODUCT STYLE
BRAND ENGAGMENT
POST ENGAGMENT
8. “It’s A New Era In
Fashion - There Are No
Rules”
“Girls do not dress for
boys. They dress for
themselves, and of
course, each other”
Alexander McQueen Betsey Johnson
9. Two Rebellious Sprits
Both Driven Designers
Two Wildly Different Brands
Avant-Guarde
Couture
Ultra Premium
Thoughtful
Edgy
Rich Fabrics
Skulls
Aspirational
Youthful
Ready To Wear
Designer
Playful
Funky
Fun Colours
Kisses
Accessible
For all anyone knew, the guys might have been from Kentucky
or Kazakhstan, but dressed in McQueen, they were rough trade
for Oscar Wilde, or stiff-upper-lippers in a Powell and
Pressburger celluloid classic from the second World War, or
military cadets from the Napoleonic Wars.”
- Style.com F/W 2011
Boy, oh boy, does Betsey Johnson know how to put on a show.
Her spectacle on Valentine’s Day, themed He Loves Me/He
Loves Me Not, provided a much needed shot of energy midway
through NYFW.
- Style.com F/W 2011
“ “
15. Fun
Playfulness
Diversity
Relevancy
“WE ARE EXCITED TO ILLUSTRATE WHAT IS
MAKING HISTORY TODAY IN A FUN AND
PLAYFUL WAY. KRAFT FOODS HAS A PROUD
HISTORY OF CELEBRATING DIVERSITY AND
INCLUSIVENESS. WE FEEL THE OREO AD IS
A FUN REFLECTION OF OUR VALUES. THERE
HAS BEEN A LOT OF BUZZ ABOUT THE IMAGE,
AND IT SHOWS HOW RELEVANT OREO IS TO
PEOPLE EVEN AFTER 100 YEARS.”
- BASIL T. MAGLARIS, KRAFT ASSOCIATE
DIRECTOR OF CORPORATE AFFAIRS.
KRAFT
VALUES:
