2. Problem
Patients are
delayed access
to best available
treatments
âSites donât recruit
enough patientsâ
âPatients drop
out of trialsâ
âToo many protocol
amendmentsâ
âTrials are too
expensiveâ
âRecruitment
takes too longâ
âNot enough clear guidance
around new paradigmsâ
âCannot connect to
other systemsâ
âCRCs are
overburdenedâ
âLack of
reproducibilityâ
âLack of diversityâ
3. Focus Areas
Digitize the Study
Establish an end-to-end flow of data from study
objectives through study reporting
Maximize the value of research data
Enhance access to high quality data and enrich data
quality through artificial intelligence
Meet patient needs as research modernizes
Reduce patient burden, improve benefits to patients
from research and expand access to clinical research
5. High Performance, Scalable,
Flexible
Globally Available and
Compliant across Regions
Contextual Security Controls,
with Proof of Data Integrity
Accesses Diverse Health Data
Sources
Enables Data Sharing Across
the Value Chain
Provides the basis for further
waves of innovation
Platform
Attributes
6. Transformation Architecture
6
Limited Data Sharing
Research
Presentation
Research
Services
Data
Enrichment
Study Conduct
Research Analytics
Regulatory
Reporting
Study Design
Authoring
Review
Patient
Recruitment
Supply Chain
Management
Contract
Management
Quality
Management
Pharmacovigilance
Monitoring
Financial
Management
Clinician
Marketing
PI Recruitment
Patient Engagement
Patient
Management
Consent
Trials
Awareness
Clinician Engagement
Data
Maintenance
Data Analytics
Annotation
Data
Ingestion
EDC
Digitization
CRFs
RCT Data
Real World
Data
Historical Trials
Data
Population
Data
Operational
Data
MicrosoftDrivenTech
Enablement
PartnerDrivenResearchApplications
⢠Costs and time to
market are
increasing
⢠Technologies are a
reflection of
business processes
that go back
decades
⢠Combination of
manually captured
and digitized data
⢠Minimal
standardization
⢠Minimal
connection
between research
and clinical care
⢠Many sites do not
recruit patients
⢠Minimal
connection to rest
of value chain
⢠Double-data entry
common
⢠Requirements:
Existing systems in
place
Performance
Management
Current State
7. Transformation Architecture
7
Data Sharing Portal
Research
Presentation
Research
Services
Data
Enrichment
Study Conduct
Research Analytics
Regulatory
Reporting
Study Design
Authoring
Review
Hybrid Trials
Assisted
Recruitment
Supply Chain
Management
Enhanced
Contract Mgmt.
Quality
Management
Pharmacovigilance
Monitoring
Financial
Management
Clinician
Marketing
PI Recruitment
Patient Engagement
Patient
Management
E-consent
Trials Matching
Clinician Engagement
Research Modelling
Data
Maintenance
Data Analytics
Annotation
Data
Ingestion
EDC
Normalization Digitization
EDC-EHR CRFs
RCT Data
Real World
Data
Historical Trials
Data
Population
Data
Operational
Data
MicrosoftDrivenTech
Enablement
PartnerDrivenResearchApplications
⢠Current systems
supplemented to
deliver incremental
improvements
⢠New point
solutions to
improve site
management,
recruitment and
retention
⢠Improved
standardization
and digitization
that allow for some
modelling
⢠Easier data sharing
to comply with
open science
requirements
⢠Requirements:
Existing systems in
place
Performance
Management
Wave 1
Current State
8. Transformation Architecture
8
Business Planning Recommendations
Data Sharing Portal Sponsor Exec Dashboards
Research
Presentation
Research
Services
Data
Enrichment
Study Conduct
Realtime Research Analytics
Regulatory
Reporting
Population
AI Study Design
Authoring
Review
Adaptations
Hybrid Trials
POC Trials
Automated
Recruitment
Supply Chain
Management
Enhanced
Contract Mgmt.
Performance
Management
Quality
Management
Pharmacovigilance
Monitoring
Financial
Management
Journey
Visualization
Research
Network
Patient Engagement
Telemedicine
for Trials
Patient
Management
E-consent
Personalized
Trial Options
Connected
Research/Care
Clinician Engagement
Research
Portfolio
New Studies
Research Modelling
Machine Learning
Data
Maintenance
Big Data Analytics
Automated Annotation
Data
Ingestion
HL7-FHIR
Other Cognitive ServicesNLP
Automated Normalization Standardization
DICOM CRFs
Social Media
Connectors
RCT Data
Real World
Data
Historical Trials
Data
Population
Data
Operational
Data
Common Data Platform
MicrosoftDrivenTech
Enablement
PartnerDrivenResearchApplications
IoMT
⢠Digital End-to-end
representation of
the study
⢠Common data
architecture that
provides deeper
data insights
⢠AI used to provide
study
recommendations,
research portfolio
recommendations,
and to enrich data
sources
⢠Data sourced from
clinical care
settings
⢠End-to-end
executive insight
into research
process
⢠Requirements:
Standardized data
architecture,
regulatory
approval of AI
systems.
Wave 1
Wave 2
Current State
9. Transformation Architecture
9
Business Planning Recommendations
Realtime Researcher Portal Realtime Clinician PortalRealtime Patient Portal Sponsor Exec Dashboards
Research
Presentation
Research
Services
Data
Enrichment
Study Conduct
Realtime Research Analytics
Realtime
research APIs
Realtime
reporting APIs
Population
AI Study Design
Authoring
Review
Adaptations
Hybrid Trials
POC Trials
Automated
Recruitment
Digital Supply
Chain
Smart Contracts
Performance
Management
Quality
Management
Automated
Pharmacovigilance
Automated
Monitoring
Financial
Management
Journey
Visualization
Research Network
Patient Engagement
Telemedicine for
Trials
Patient Driven Data
Sharing
E-consent
Personalized Trial
Options
Integrated
Research/Care
Clinician Engagement
Research
Portfolio
New Studies
Virtual Research Simulation Engine
Machine Learning
Data
Maintenance
Big Data Analytics
Automated Annotation
Data
Ingestion
HL7-FHIR
Other Cognitive ServiceNLP
Automated Normalization Standardization
Social Media
Connectors
RCT Data
Real World
Data
Historical Trials
Data
Population
Data
Operational
Data
Common Data Platform
MicrosoftDrivenTech
Enablement
PartnerDrivenResearchApplications
Wave 1
Wave 2
Wave 3
⢠Research fully
integrated into
clinical care
⢠Continuous
gathering of
evidence on safety,
efficacy and
patient value
⢠Real-time
reporting available
to patients,
clinicians,
researchers and
regulators
⢠Data insights
available across full
value chain, from
discovery, through
commercialization
⢠Requirements:
Full adoption of
data architecture,
including
enrichment layer,
regulatory
approval of real-
time reporting
methods
Current State
DICOM IoMT
10. Waves of Transformation
Incremental improvements to current systems.
(Currently underway)
Dramatic improvements through rearchitecting systems
and infusing artificial intelligence.
Transformative improvements to proving safety, efficacy
and patient value in real time.
14. Digitize the study
Planned use of standards
Unstructured
Protocol
eDC Build
Data
Capture
Data Storage
and Review
Digital Protocol
Collect Aggregate Analyze
Analysis Analysis Data and Results
Study Reports
DefineDefine
CDASH
Controlled Terminologies
Define.xml
TAUGS
ODM XML
SDM-XML
ODM XML DATASET XML
DEFINE XML
SDTM ADaM
15. Data captured in a
research setting
Disconnected research,
non-digitized data,
terminated studies,
social media, folklore
EMR, genomics,
wearables, smart
medical devices,
relevant digitized
studies
Make
Data Visible
Extract meaning from
unstructured data
Enrich clinically
relevant data
16. Meeting Patient Needs as
Research Modernizes
Every patient who can benefit from
research should have the option to
participate.
The burden of participating in research
should be minimized.
The benefits of clinical research should
flow to clinical care settings.
The administrative burden on clinicians
conducting research should be
minimized.
Informed consent should be truly
informed.
Talk track
Open
Iâm not here to sell you anything which is a bit unorthodox for this event
Iâm here looking for customers and partners who share our POV and want to Think Big. Start Small. Act Fast with us
Iâd like to share what weâve been up to and see if there are any shared interests
Success for me is a deeper conversation and exploration of what we can do together to drive transformation
Aside: some companies live on the bleeding edge some are fast followers and some are laggards. All are viable business models. Iâm hoping to get a feel for which you are and what interest you have to build âwithâ a technology company.
Traditionally we havenât served Pharma well â we just sold product to IT
Iâm sure our technology has been valued, but there we were leaving so much on the table
Our own transformation revealed to us who we really are â a platform â and with that how we can better serve our customers through problem-centricity
Platforms can intrinsically do an infinite number of things â itâs only through deep exploration and maniacal focus on a problem that you can assemble the platform capabilities in a meaningful way to solve the problem
Gave birth to problem-centricity (which we applied to clinical research)
Research â our deep exploration into clinical research:
Revealed the problem hierarchy
Led us to a POV on where clinical research is headed (and how technology will influence it)
Transformation is needed and existing solutions wonât get us there
Belief that Microsoft can play a role
And we have an advantage â we can take a greenfield approach without risk of cannibalizing an existing solution
We also arenât looking to compete in life sciences but rather to enable the transformation
How we make money (consumption) is an aligned incentive to transformation
Universe â we took our time building out the first 3 quadrants prior to getting into any serious talks with Pharma
We needed to build our POV and beliefs and test them
We needed to figure out what our role is (if any)
We needed to see if we could rally incumbents and newcomers and build a groundswell of belief
And we needed to start making tangible progress â not just talk the talk, but walk the walk
Now we are ready to have serious conversations with those that feel the pain most acutely â Sponsors and conductors (Pharmas, CROs, AMCs)
Close (reiterate open)
Is there a particular focus area that you want to partner on to build something?
What aspects of the reference architecture are most interesting?
Is there a partner solution that you are interested in? happy to broker a connection
May I share our POV whitepaper with you?
Next year we expect it will be our partners here instead of us
Pharma
Goal:
Build something with us (and our partners)
Allow us to conduct ethnographic experiments
Key points
Industry transformation
Our investment in MS Healthcare and CRIH
Focus areas
Reference architecture
CRO
Goal:
Instill a sense of urgency â disrupt or be disrupted
Do they want to be a partner or a traditional customer
Key points
Industry transformation â CRO model being disrupted (misaligned incentives)
The CDISC 360 Project seeks to implement a prototype that demonstrates the CDISCÂ standards as linked metadata driven by automation across the end-to-end clinical research data lifecycle.
CDISC 360 will demonstrate the feasibility of standards-based metadata-driven automation for a substantially improved efficiency, consistency, and re-usability experience using the CDISC standards across the clinical research data lifecycle.
One aspect of patient centricity is ensuring that patients who can benefit from clinical research have the option to participate in it. Thereâs an increasing consensus in the research community that clinical research is not only essential to advancing medical science but is also associated with better health outcomes for many study participants. This has led to the emergence of Clinical Research as a Care Option (CRAACO) as a serious topic of discussion among researchers and healthcare professionals. As technology is used to facilitate more effective recruitment, it is vital that the right patients are being matched to studies, balancing the need for a diverse patient population with the requirement for patients to make an informed choice on whether participating is the right choice for them. Ultimately we can use technology to ensure that every patient who will benefit from research has the option to participate, and every patient is making a fully informed choice on the risks and benefits to themselves and society.
Virtual and hybrid trials present their own challenges. These trials may present fewer burdens in terms of participation, but in many cases patients still have interests that need to be represented, particularly in terms of how their data is used and reused. Technology systems will need to be designed that are highly user-centric, giving participants a clear understanding of the intended primary and secondary uses of their data, alongside the risks of misuse (including reidentification of deidentified data). This will need to be provided both ahead of time and in real time, allowing patients to provide truly informed consent.
The RWE and CRAACO trends, when considered together, reveal that the lines between clinical research and clinical care are becoming increasingly blurred. Trial designs are emerging that may combine claims data, EMR data, and data from wearables. New operating models are emerging that are increasingly direct-to-patient, or where much of the research is being performed in a clinical care setting. In addition, data from (for example) off-label prescribing, could be of huge benefit to clinical research as a whole if captured consistently. These changes can make it more difficult to represent the needs of patients in all circumstances.
Our goal is to make it possible for patients to aid in clinical research simply by participating in healthcare, and to ensure that the benefits of clinical research flow to clinical care much more efficiently than is currently the case. But as we facilitate this change, we must ensure that patients participating in all aspects of the healthcare system are fully informed of the downstream effects of their participation.