Final Presentation Slideshow For ADV 420 Course at Michigan State University

1. Presentation by Ryan Sochocki
Company: Sharp Electronics
A SHARP EDGE ON DIGITAL
MARKETING

2. SHARP’S APPARENT TARGET AUDIENCE
• Families
• Business Professionals
• Environmentally Friendly Consumers

3. RECOMMENDATIONS FOR SPECIFIC
TARGET AUDIENCES
• Males over 25 years of age
• Middle aged women

4. BIG PICTURE IDEA
• Social media presence and content
• Aesthetically appealing posts

5. BIG PICTURE IDEA
• Increased emphasis on captivating content
• Expanding digital marketing through smaller social media
platforms
• YouTube
• Instagram
• Pinterest

6. KEY PERFORMANCE INDICATORS -
METRICS
• Goal Completion:
• Customer interaction on social media
• Average time user spends on certain pages

7. KEY PERFORMANCE INDICATORS -
METRICS
• Number of new users
• Conversion rate
• Retention rate

8. DIGITAL MARKETING BUDGET
• Mobile marketing strategies
• Reaching younger consumers
• Emphasis on local demographic
• Household incomes near target consumer base

9. TOOLS & TACTICS (ENSURING
EFFICIENCY)
• Cost efficient digital marketing strategies
• Increased market presence in United States
• Evolving with rapid technological changes

10. TOOLS & TACTICS (ENSURING
EFFICIENCY)
• Adapting digital marketing strategies for new social media platforms
• Effective search engine optimization
• Brand awareness