The document provides information about Swinburne University's postgraduate marketing programs. It summarizes the programs available, including a Master of Marketing, Master of Integrated Marketing, Graduate Diploma of Marketing, and Graduate Certificate of Marketing. It describes the program structures, admission requirements, locations, fees, and application procedures. Testimonials from past students emphasize the practical experience and industry connections provided by the programs.
2. 2
‘I found the class time enjoyable and the group work was a great
way to develop relationships with other professionals. I certainly
focused a lot of my assignments on where I’m currently employed
to help bridge the gap and use a lot of the learning straight away.
My events team are now using the software that was introduced
to me through the project management aspect of my course.’
Ryan
Master of Marketing
3. 3
}}Marketing
Globalisation of trade, the astonishing rate of growth in internet
coverage and radical changes in the way consumers receive
information have transformed the role and importance of marketing
to organisations today.
Swinburne has developed its marketing
programs around real business case studies,
practices and theories. The programs provide
students with a toolkit that is immediately useful
in the workplace and enable them to build a
strong foundation for their marketing career.
Swinburne staff forge close and meaningful
relationships with industry – drawing on
industry panels to develop courses, guest
lecturers to enrich course presentations and
industry networks to connect graduates.
4. Program details
}} Master of Integrated Marketing
}} Master of Marketing
}} Graduate Diploma of Marketing
}} Graduate Certificate of Marketing
This program offers students specialist
knowledge in all aspects of marketing, the
major driver of revenue and profits for most
organisations.
The study of marketing is relevant to all areas
of business life and students learn how to use
available resources to their advantage in a
changing environment.
Career opportunities
Graduates have found positions in a range of
senior marketing roles both in Australia and
internationally.
The Master of Integrated Marketing is designed
for those who wish to specialise in a particular
area or to prepare for PhD studies.
Admission requirements
Applicants should have a recognised bachelor
degree with at least a credit average. Applicants
with a recognised bachelor degree with less
than a credit average are also encouraged to
apply and should submit a 500-word statement
outlining their suitability for the program.
Relevant work experience is preferred but not
essential.
Applicants who do not have an appropriate
qualification but who have five years’ relevant
work experience are also encouraged to apply.
Applicants with a degree in marketing and at
least two years’ relevant business experience
may be eligible for advanced standing at the
graduate certificate level.
Location
Hawthorn campus
Program length
Graduate certificate: Six months full-time
or equivalent part-time
Graduate diploma: One year full-time
or equivalent part-time
Master of Marketing: Eighteen months full-time
or equivalent part-time
Master of Integrated Marketing: Two years
full-time or equivalent part-time
Intakes
March and August
Program structure
All units of study are valued at 12.5 credit points
unless otherwise stated.
Successful completion of the graduate certificate
requires students to complete four core units of
study to the value of 50 credit points.
Successful completion of the graduate diploma
requires students to complete eight units of
study to the value of 100 credit points. Students
complete six core units plus two elective units.
Successful completion of the Master of
Marketing requires students to complete
units of study to the value of 150 credit points.
Students complete at least seven core units and
up to five elective units, depending on the study
option they choose.
Successful completion of the Master of
Integrated Marketing requires students
to complete units of study to the value of
200 credit points. Students complete units
equivalent to the Master of Marketing and
undertake either coursework or a combination
of coursework and research units.
Units of study
Units of study are listed in the recommended
sequence of study unless otherwise stated.
Stage 1: Graduate certificate
MKT60003 Marketing Fundamentals
and Practices
MKT60001 Customer Behaviour
and Management
MKT60005 Marketing Research Fundamentals
MKT60004 Marketing Planning
}} Exit with a graduate certificate or progress to
a graduate diploma
Stage 2: Graduate diploma
MKT70007 Marketing Strategy Development
MKT70010 Marketing Project Management
Plus two elective units
}} Exit with a graduate diploma or progress to
the Master of Marketing
Stage 3: Master of Marketing
Option 1
MKT70009 Information Analysis
MKT70011 Marketing Decision Tools
Plus two elective units
Option 2
Marketing units (choose one)
MKT70009 Information Analysis
MKT70011 Marketing Decision Tools
Plus three elective units
Option 3
Marketing units (choose one)
MKT70009 Information Analysis
MKT70011 Marketing Decision Tools
Option 3 units
BUS70009 Research Methodology
MKT80003 Integrative Project in Marketing*
}} Exit with the Master of Marketing or progress to
the Master of Integrated Marketing
4
5. Stage 4: Master of Integrated Marketing
Option 1 – Research AND coursework
Core research units
BUS70009 Research Methodology
MKT80003 Integrative Project in Marketing*
Marketing units (choose one#
)
MKT70009 Information Analysis
MKT70011 Marketing Decision Tools
Option 2 – Coursework
Elective units to the value of 50 credit points
}} Exit with the Master of Integrated Marketing
Elective units†
BUS70009 Research Methodology
MKT70001 Brand Dynamics
MKT70003 Ethics in Business and Marketing
MKT70004 Marketing Management
MKT70008 Sales Management
MKT70009 Information Analysis
MKT70011 Marketing Decision Tools
MKT70013 Entrepreneurship and Innovation
MKT70014 Customer Relationship Management
MKT70015 eMarketing
MKT80003 Integrative Project in Marketing*
*Unit is valued at 25 credit points.
#
Students who have already completed these units may
select an elective unit.
†
Elective units are not listed in a recommended sequence
of study.
6. }} Master of Marketing
Global Leadership Program
This program offers students a Master of
Marketing from Swinburne and a Master of
Science in Leadership from Northeastern
University in Boston, USA.
The program is delivered in Melbourne via a
combination of face-to-face and online delivery
modes. It offers a truly global perspective:
the leadership component is taught by
Northeastern academic staff, and students
have the opportunity to undertake part of the
program at Northeastern.
The marketing component offers students
specialist knowledge in all aspects of marketing
and is designed to teach students how to use
available resources to their advantage in a
changing environment.
The leadership component is designed to
assist today’s leaders and prepare emerging
leaders to meet the challenges of a continually
diversifying workforce, and is taught by
Northeastern academics.
Admission requirements
Applicants should have a recognised bachelor
degree with at least a credit average. Applicants
with a recognised bachelor degree with less
than a credit average are also encouraged to
apply and should submit a 500-word statement
outlining their suitability for the program.
Relevant business experience is preferred but
not essential.
Students who wish to study in the USA must
obtain an appropriate visa.
Location
Hawthorn campus; an option to study part of
the course at Northeastern University in Boston,
USA is also available.
Program length
Two years full-time or equivalent part-time
Intakes
March, June and August
Program structure
All units of study are valued at 12.5 credit points
unless otherwise stated.
Successful completion of the Global Leadership
Program requires students to complete eight
units of study from Swinburne’s Master of
Marketing and eight units of study from
Northeastern’s Master of Science in Leadership.
Units of study
Master of Marketing
MKT60001 Customer Behaviour
and Management
MKT60003 Marketing Fundamentals
and Practices
MKT60004 Marketing Planning
MKT60005 Marketing Research Fundamentals
MKT70007 Marketing Strategy Development
MKT70009 Information Analysis*
MKT70010 Marketing Project Management
MKT70011 Marketing Decision Tools*
Plus one elective unit (see page 5)
MASTER OF SCIENCE IN LEADERSHIP
FIN80008 Building Financial Relationships#^
ORG70001 Creating a High Performance
Organisation#
ORG80004 Creating Leadership Capacity
ORG80005 Developing the Strategic Leader
ORG80006 Developing your Leadership Capability
ORG80009 Leading Teams
ORG80010 Managing Organisational Culture
ORG80014 The Ethical Leader^
*Students must complete one of MKT70009 or MKT70011;
they should not complete both units.
#
Unit is delivered online.
^
Unit may be undertaken in Boston.
Global leadership program
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7. Fees
In 2014, tuition fees for Australian citizens
and permanent residents are based on
$2575 per 12.5 credit point unit of study.
The fee for the Master of Integrated Marketing
program is therefore $41,200 (including the
graduate certificate, the graduate diploma and
the Master of Marketing). The fee for the Master
of Marketing is $30,900 (including the graduate
certificate and the graduate diploma). The fee
for the graduate diploma is $20,600 (including
the graduate certificate); for the graduate
certificate it is $10,300.
In the event that a unit of study is derived from
another program the applicable fee will be that
of the other program. All fees are reviewed each
year and may increase without notice.
Global leadership program
The fee for the Master of Marketing Global
Leadership Program is $42,200.
For all fee enquiries and up-to-date information,
visit www.swinburne.edu.au/fees
FEE-HELP
FEE-HELP is a government-funded loan that
helps eligible fee-paying students to pay their
tuition fees.
FEE-HELP is available to Australian citizens and
holders of a permanent humanitarian visa. It is
not available to New Zealand citizens and most
holders of Australian permanent visas.
For further information, visit
www.studyassist.gov.au
Application procedure
You may lodge your application at any time but
each of the intake periods has an application
submission closing date. To obtain an
application form, phone 1300 275 794 or visit
www.swinburne.edu.au/postgrad/apply
Applications must be accompanied by a
certified copy of your passport or birth
certificate, a certified copy of academic
transcripts and a current résumé.
Application closing dates
Semester 1 – early February
Semester 2 – mid July
Students commencing the Master of Marketing
Global Leadership Program in Winter Term
(June) should submit their application by the
end of the first week of term.
Visit www.swinburne.edu.au/calendar for
current semester dates.
Facilities and services
As a Swinburne student you will automatically
gain access to a range of facilities. These
include a well-resourced library, computer
laboratories, fitness and health facilities,
personal and career counselling, housing,
employment and financial advice.
Recognition of Prior Learning
Recognition of Prior Learning (RPL) may
allow students to be granted credit or partial
credit towards a qualification in recognition
of skills and knowledge gained through work
experience, tertiary qualifications and/or
formal training.
General information
International students
If you want to study at Swinburne, but are not
an Australian resident, telephone Swinburne
International on (+61 3) 8676 7002 or
1800 897 973 from within Australia, or visit
www.swinburne.edu.au/international
Information and advice
Information sessions are held regularly
throughout the year. They are a great
opportunity to meet and talk to staff about
postgraduate programs.
You can also organise a one-on-one
appointment with a course adviser to discuss
your study options and where your qualification
may take you.
To make an appointment, visit
www.swinburne.edu.au/postgrad
Further information
Telephone: 1300 275 794
Email: postgrad@swinburne.edu.au
Website: www.swinburne.edu.au/postgrad
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8. CRICOS Provider Code: 00111D
The information contained in this course guide was correct at the time of publication, July 2013. The university reserves the right to alter or amend the material contained in this guide.
The information in this guide does not apply to international students. Visit www.swinburne.edu.au/international for information about courses for international students.
}}CAMPUSES
Hawthorn campus
John Street, Hawthorn
Melbourne CBD campus
196 Flinders Street, Melbourne
Croydon campus
12–50 Norton Road, Croydon
Wantirna campus
369 Stud Road, Wantirna
Sarawak campus
Kuching, Sarawak, Malaysia
}}Furtherinformation
1300 275 794
postgrad@swinburne.edu.au
swinburne.edu.au/postgrad
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