Eacgs 2013 eventbook

SHOWROOM/MFG FACILITY
43 Beaver Brook Road
Danbury, CT 06810
NYC SALES OFFICE
325 West 38th Street, Suite 810
New York, NY 10018
Elevating brand awareness.
Helping to break through the clutter.
Promoting with cutting edge visual solutions.
Performing all facets of each project from concept to completion.
800-894-0264
www.eacgs.com
CORPORATE MEETINGS POP-UP STORES AND PRODUCT LAUNCHES MOBILE TOURS & EVENTS

Welcome About Us
This guide offers a small look into a few of the very big
services and ideas Enhance a Colour has to offer. Since
our process is a collaborative one, our clients’vision helps
us again and again to create unique experiences with our
quality graphics and stunning displays.Take a moment to
read a few of our customer stories, and you too will be able
to picture the possibilities for your event, product
or organization.
After 25 years in this business, we at Enhance a Colour
pride ourselves on offering customers a full solution.
Whether that means taking a project from early design
through to production and final installation, or just
jumping in along the process as your needs dictate,
we are here for you, to be your dependable resource.
Together, we can make a big impression.
Thank you,
Barbara O’Connor
P.S. Enhance a Colour is proud to be a women
owned business.
Enhance a Colour specializes in the production and installation of
customized graphics and displays.
Using large format printing for diverse purposes, like:
• wall panel designs and murals
• custom carpeting
• custom backdrops
Creating dynamic visual experiences in all kinds of materials, such as:
• acrylic
• fabric
• glass
• metal
• wood
Providing solutions for a wide variety of industries, including:
• event and trade show
• theater
• beverage
• retail sectors
Meeting the unique needs of:
• marketers
• visual managers
• art directors
• account executives
• theater coordinators
Enhance a Colour will use its 25 years of experience to successfully create:
• everything you can think of
• and that which you never thought possible
Enhance a Colour. Everything you can envision — materialized.
3

Looking to Make a Big Impression?
• Need a dynamic custom carpet?We can print any image, even
full color, more vibrant than you can imagine…Up to 10 ft.
wide by any length.
• Searching for vinyls and flexible substrates?We’ve got them,
and can print your image using up to 8 colors. It’s the durable
way to make a lasting impression…Up to 16 ft. wide.
• If stunning fabric is what you seek, we can produce
continuous tone full color, sharp images…Up to 16 ft. wide.
• When photographic realism is needed, we have the highest
photographic resolution prints, which can even be further
enhanced with back lighting…Up to 60 in. wide.
• Check out our UV Digital Silkscreen full color images, including
white ink – we can print on flexible or rigid surfaces…
Up to10 ft. wide.
• Looking for eye-catching shapes? From the smallest snow flake
to the largest sculpture, they can be produced in many ways,
like laser and waterjet cutting, to etching & routing, in a variety
of materials as diverse as acrylic, wood, metal, glass, marble,
and granite…Up to 60 in. wide by 120 in. long.
• We can digitally die-cut on soft, flexible or rigid materials…
Up to 72 in. wide by 123 in. long and 3 in. thick.
• The finishing touches: We offer services such as seaming,
mounting, laminating, sewing, and heat welding.
4
To help you create high impact graphics and displays, put our vast 35,000 sq. ft. production facility filled with cutting edge
technology to work.
And, of course, the final step: Our expert team is available to set up and install the graphics, banners, displays and everything
else so you can make that big impression…and dismantle and remove when the big event or day has finished.

If you’re looking for a top producer in custom, tour-ready,
tour-tough tents, we’ve got it covered. At Enhance a Colour, all
of our tents are one-of-a-kind and custom made.They’re the best
quality the industry has to offer – which means our tents will
pitch your message for the maximum attention.
Shop Talk:
We use water repellent, dye-sublimated fabric printing, which
allows our colors and images to truly stand out. Our process
creates high quality images, and allows for tints and gradients
if desired, rather than just solid colors with white or black
type. The standard sizes are 10 ft. by 10 ft. or 10 ft. by 20 ft.,
and both are easy to set up and take down.We can even create
interchangeable walls which will allow you to substitute different
messages for varied geographic locations and events.
MOBILETOURS & EVENTS
Tents:We’ve got it Covered
5

Nothing quite moves your message like an Enhance a Colour
vehicle wrap. Our custom-made wraps transform cars, vans,
pull-behinds, and SUV’s into attention grabbing mobile
marketing billboards.We produce the highest quality materials
to drive your message forward.
Shop Talk:
Our 3M adhesive vinyl and laminates visibly make the best
impression. Research proves that a single vehicle wrap
generates more marketing exposure than one costly billboard.
Vehiclewrapsleadto:
107% Increase in Sales
–ProductAcceptance&Research
97% Recall Rate ofVehicleWrapped Message
–OutdoorAdvertisingMagazine
91% NoticeText & Graphics
–3M&AmericanTruckingAssociation
94% Recall Mobile Billboards
80% Recall Specific Ads
VehicleWraps: TheBestWaytoMove
YourMessage
6

If you’re looking for a memorable way to display your product,
remember Enhance a Colour. We create the highest quality
custom design displays and signage to match your company’s
goals and visions. From counter displays to large outdoor
die-cut figures, flags to banners, game boards to sign-up
boards, green-screens for photography and more, if you can
envision it, we can produce it. And we’ll get it all done on time,
displaying our dependability.
ShopTalk:
Our experienced team utilizes our spacious facility to create
dynamic displays which travel well and set up quickly. We can
build custom counter displays in any dimension you request,
like square or three sided units. We work with all sorts of
materials like aluminum piping and pop pins. No matter what
is needed to display your message in the most dynamic way,
Enhance a Colour gets it done, and builds up your image.
Signage & Displays: Powerful Marketing
7

Enhance a Colour is the leader in producing digitally created
floor coverings.We offer full color carpeting, Marley rubberized
flooring and vinyl outdoor flooring. Our cutting edge equipment
allows us to produce intense eye-catching images, compelling
unique graphics, and dynamic choices that will stop you in your
tracks and step-up your marketing message.
ShopTalk:
All our products are offered in 10 ft. widths and can be seamed
together for larger areas.The dye-sublimation process for our
full-color carpet creates a superior digital image which sinks
into the poly fibers of the material, producing cleanable and
washable flooring that will retain its initial sharp look. Marley
rubberized flooring with either a matte or gloss lamination finish
provides a stable and resilient surface for indoor or outdoor
events. Our full color vinyl outdoor flooring is easy to clean, and
can be easily rolled up and packed away so you’re ready to roll
to your next event.
Flooring & Carpets: StoppingVisitors
in theirTracks
8

Enhance a Colour partnered with Amplitude Marketing,
the creative agency for Brisk IcedTea, to brew up a unique
promotional venue for the Star Wars & Brisk Iced Tea
marketing tour.
Our team collaborated with the client to produce a fabric
photo event tent with a green screen backwall including
4-color printed sides. Then, we customized a slip resistant
10 ft. by 10 ft. dance floor which featured Brisk’s branded
image. Accenting the tent on either side, Enhance a Colour
created giant 14 ft. lightsabers using an aluminum pipe
structure and fabric. To capture the excitement, two
36 in. wide by 8 ft. tall printed fabric pull-up displays invited
visitors in for a free souvenir photo. We even decked out the
pull-behind trailer which was used for event material transport
by wrapping it with mobile advertisement to reinforce brand
awareness while traveling.
The entire event creation materialized in less than 7 days. For
the Star Wars & Brisk Iced Tea Mobile Tour, Enhance a Colour
proved to be the powerful marketing“force”.
StarWars & Brisk IcedTea
FabricTent&Displays/Flooring/VehicleWrap/LightsaberProps
9

Swedish Match
10
PortableFabricDisplays/Carpet/CustomFrame
Swedish Match, an internationally known tobacco company,
strives to be the global smoke-free leader in tobacco products.
Market Reach approached Enhance a Colour for a creative
solution for their event display situation.
Swedish Match wanted to have three cost effective displays
produced that could be taken to more than 20 night club
and bar locations. Each display needed be lightweight and
portable in order to fit into cars, rather than renting vans and
drivers. One person must be able to assemble the display, as
well as host the event.
Enhance a Colour created an aluminum frame system that
assembled with pop pins, so no tools were needed. We
covered the frame with customized printed fabric for both
the inside and outside of the exhibit. Our team also designed
a three-sided portable display table which provided an
excellent location for sample products, and gave visual
continuity to the desired theme. A customized entrance
carpet, rubberized to prevent slipping, accented the display.
The entire structure could be broken down to actually fit into
4 carry bags, so the event staff could easily manage to travel.
Due to the enormous success of the show, Enhance a Colour
proved to be a great match for Swedish Match.

Schick RefreshTour
Schick wanted razor sharp displays and graphics for their
Schick Xtreme3 FITstyle refresh tour, and Enhance a Colour
was on the case.
Our pre-production crew, along with our installation team,
worked together to create the event. Many elements came
together to produce the package. In just 5 days, using 3M
adhesive vinyl graphic material, Enhance a Colour printed and
installed the vehicle wraps for the 29 ft. RV and 30 ft.
pull-behind trailer. The trailer, which was to be designated as
the shaving station, contained 10 sinks and mirrors, and Enhance
a Colour wrapped the countertops in striking vinyl adhesive
graphics. The RV received a full wrap and a customized Sunbrella
Awning which was imprinted with the Schick Xtreme3 FITstyle
refresh logo, using dye-sublimation.
Thanks to Enhance a Colour, the event was smooth, and made a
stylish and refreshing impression to all.
11
VehicleWraps/VinylGraphics/FabricDisplay

When Ocean Spray Cranberries launched a huge marketing
campaign, they became bogged down with a few problems
– and Enhance a Colour was on the case.
Ocean Spray had a successful marketing campaign underway.
The event agency had created miniature‘cranberry bogs’
to draw attention and allow consumers to sample different
products. However, Ocean Spray encountered major problems
with transportation and reusability, and called for help.
Enhance a Colour designed and produced a metal frame system
which separated into multiple units, so the entire system could
actually fit into a trunk of a compact car. Quite amazing for the
client, since before a wooden frame was used which had to be
shipped by truck. Additionally, for the outer graphic of the bog
and backdrop, we used fabric instead of vinyl. Fabric is easier
to ship, has more vibrant color, and does not wrinkle.The idea
of using fabric allowed Ocean Spray to double the number of
events hosted. Because of Enhance a Colour, Ocean Spray was
able to leave audiences across America, all juiced up.
Ocean Spray Cranberries
Across America
12
FabricDisplays/CustomEasy-to-AssembleFrame

MasterCard Priceless Event
Octagon, the event agency of MasterCard, needed experts for
three displays that would promote the MasterCard Priceless
Event in Chicago. Not only did the displays have to be of the
highest quality, but they had to be designed with the ability to
be set up and put down every day, in under 10 minutes.
Enhance a Colour was on the case.
Enhance a Colour created a display which measured 8 ft. wide
by 10 ft. high by 4 ft. deep.The design concept used to catch
consumer’s attention took the shape of an oversized shopping
bag. The frame was constructed using 2 in. aluminum with
dye-sublimated fabric wrap for all sides of the display. Coming
out of the top of the bag peeked three iconic Chicago items.
A custom made counter stood in front, for well-designed
customer service.The top quality Enhance a Colour frames and
fabrics met the challenge of the 10 minute limit for set up and
take down.The attention the event drew, was priceless.
13
FabricDisplay&Frame/ShoppingBagProp

Mongoose is a maker of premier BMX bikes. In advance of the
upcoming Toyota Challenge in Salt Lake City, Utah, the Dew
Tour announced Mongoose as their official bike. Mongoose
wanted their pavilion, which moves from tour event to tour
event, to reflect their image and drive. Enhance a Colour was
on the case.
Enhance a Colour brought out their best moves for Mongoose,
branding the walls, ceilings and floor space of the pavilion.The
ceiling measured 45 ft. by 30 ft., the two sidewalls measured
28 ft. by 26 ft., the back wall was 45 ft. long, the floor was
45 ft. by 28 ft.The large space got the Enhance a Colour
creative wheels turning.The walls were printed in a duotone
black and orange, with large images of the riders interspersed
throughout the montage. The floor, printed on Marley dance
floor material, appeared to be concrete. Enhance a Colour’s
expert team installed it all, and in the end, Mongoose went the
distance in product recognition and became the hot shots of the
DewTour.
Mongoose DewTour
14
FabricWalls/PrintedFlooring

Unilever CorporateTraining
Seminar and Banquet
In order to express company pride and personality, Unilever
wanted stunning brand displays for their corporate training
seminar and banquet. They needed something which would
be easy to set up and take down, with images that would last in
the memory of the viewer for time to come. Enhance a Colour
was on the case.
Enhance a Colour collaborated with design firm Alden HD to
create the graphics. Using Sintra, aluminum piping and fabric,
ten custom cocktail tables were produced. Crisp product
images were printed on fabric with dye-sublimation, and the
material was used as a wrap around visual feature, attached
by Velcro. The reusable design allowed for interchangeable
graphics to be printed for future events. Next, Enhance a Colour
produced ten pull-up canister banner displays, which drew
attention from the crowds. Perhaps the biggest hit though was
the die-cut standees, which allowed employees to really face all
Unilever had to offer. It was a lesson in clever marketing for all
who attended.
15
SampleTables/Displays/Life-SizedCut-Outs
CORPORATE MEETINGS & EVENTS

16
The design firm for Philips, Alden HD, was asked to create a space
for a one-day event in Stamford, CT. The barren space measured
a total of 215 ft. long and 8 ft. high.The problem – the building
would not allow the walls to be wallpapered or touched.
Enhance a Colour created aluminum framing wrapped in fabric
to fit the wall space.The frame stood 6 in. in front of the walls, and
created a room within a room that could be designed any way
the client saw fit. Enhance a Colour could now use digital imagery
and fabric materials to make the once-barren walls dynamic and
memorable. In order to meet the event criteria, our installation
team was able to set up the room the day before the event and
dismantle it all quickly after the event concluded.
Philips One-Day Event
PortableSelf-StandingFabricWalls
For their “Atmosphere onTour”new product launch, Google
needed to create an atmosphere as dynamic as they were.
Enhance a Colour was behind them all the way, and created
stunning large fabric displays to surround the presentations.
The eye-catching fabrics set the scene for a great event in
bothToronto and Boston, and created a web of excitement for
Google’s latest hit.
Google AtmosphereTour
FabricWalls/Frames

17
The Merck Training Center in New Jersey was suffering from
bland beige walls and carpets. For a two-day event, Merck wanted
to rebrand the walls without altering the original wall structure.
Enhance a Colour created and produced two self-standing walls
using dye-sublimated fabric, attached to aluminum frames. The
standing walls were 9 ft. tall by 27 ft. long, and were covered with
soothing, outdoor imagery. Just as quickly as we put it up, we
took it all down. It was remembered as the two days when Merck
brought the great outdoors inside, and was the prescription for
great branding Merck had wanted.
MerckTraining Center
FabricWalls
Each year, Target holds an annual event at a luxury hotel in
Minneapolis to honor their top vendors. The Hotel didn’t allow
Target to utilize their walls or ceiling space, so in order to display
their branding message,Target made the call to Enhance a Colour.
Enhance a Colour created 300 feet of impressive fabric walls and
fabricated aluminum frames.The fabric walls clearly and proudly
listed all the vendorsTarget had invited, and for that night the
“TargetWall of Honor”drew in the crowds.
Target Annual Event
FabricWalls
GoogleFabricWall

18
During the holiday season, The Spark Group LLC wanted a
spectacular set up for their Holiday Gala. Enhance a Colour
was on the case.
Enhance a Colour was in charge of the planning, the graphic
production, and all on-site graphic installation. After the Spark
Group LLC completed the conceptual design, Enhance a Colour’s
team inspected the facility, measured the potential graphic areas
like the windows, floors, and bathrooms, and tested materials to
find suitable product alternatives. Our team created templates
for the graphics, installed them and even returned to remove
them the next day.
The night was long, but we made our list, checked it more than
twice, and we were able to create it all.We produced: frosted
vinyl adhesive window graphics, a custom printed carpet
runner, ballroom floor graphics, light box backlit panels, laser
die-cut hanging displays, laser cut table centerpieces, drape
and hanging décor to cover serving areas, and dynamic vinyl
adhesive graphics for the bathrooms, doors, and numerous
other locations.
It was a magical night, and Enhance a Colour was there to give
the holiday gala an extra big creative spark.
Spark Group RPI Holiday Event
Window Graphics/BacklitPanels/Die-CutDisplays/VinylGraphics
CustomLaser-CutCenterpieces

19
MicrosoftWindows Phone Event
Microsoft launched their campaign for the newWindows Phone
in Herald Square, NYC, with a 55 ft. tall replica of their new phone.
Hudson Scenic was brought in to produce the rigging, lighting,
and screen.They needed a company that could do all the graphics
to make the phone look like a phone, and a way to protect all their
hardware. Enhance a Colour was on the case.
With a little help from our huge 16 ft. printer, we created graphics
on billboard vinyl material to cover the sides, roof, and face of the
structure.The vinyl material was a perfect choice, because it looked
great, and would protect the display from bad weather throughout
the week. Our finishing department produced a 77.5 ft. wide by
50 ft. high panel to create one solid piece, which could easily
be installed on site by Hudson Scenic’s crane.The end result, we
created what looked exactly like a very, very, big phone. As a small
finishing touch to the big phone, we made branded walls for the
tents surrounding the phone. The Microsoft Windows Phone
Event dialed up the crowds, rang out recognition, and thanks
to Enhance a Colour, was everything Microsoft called for.
CustomGraphicsfor55ft.Phone/MobileTents
POP-UP STORES &
PRODUCT LAUNCHES

20
NFL was set to open a pop-up store in NewYork City to promote
their new apparel partnerships and the 2012 NFL Draft. They
needed someone to tackle the task of making the store play up
their image. Enhance a Colour was on the case.
Teaming with Tangram International Exhibitions, Inc.,
Enhance a Colour produced and installed powerful imagery
throughout the 10,000 sq. ft. location. Over 4,000 feet of
pressure sensitive vinyl graphics were UV printed with 3M
adhesive to cover the walls, cash wraps, and columns of store.
Thanks to Enhance a Colour, fans went wild for the store,
and the marketing scored big for both the NFL and their
apparel partners.
NFL Pop-Up Store
VinylGraphicsforWalls,Columns&CashWraps
POP-UP STORES &
PRODUCT LAUNCHES

21
AustrianTourist Office
Pop-Up Store
The Austrian Tourist Office opened a Pop-Up store in NYC
that was designed to give the feeling that visitors were actually
in Austria. They needed creative transforming visuals, and
Working with M Crown Productions, Enhance a Colour created
Austria in NYC.We used many different materials and processes
in the project, like cut vinyl for the windows and door lettering,
UV Flatbed printing for the graphics, and dye-sublimated fabric
printing for the backdrops. Our installation team put it all up,
and suddenly the shop echoed the look and feel of Austria.
Enhance a Colour made a world of difference, and proved to the
AustrianTourist office that we always go the long distance for
our clients.
WindowGraphics/FabricDisplayBackdrops
POP-UP STORES &
PRODUCT LAUNCHES

22
“High School Musical on Ice”was set to debut at Madison Square
Garden New York City, for one night only. With a production
deadline of one week before opening, PRG ScenicTechnologies
needed ideas and help, and Enhance a Colour was on the case.
Since Madison Square Garden would not allow the use of
adhesive vinyl, we designed lightweight aluminum frames to
surround the pillars of the Garden and then wrapped the fabric
completely around the frames. Our large printed fabric wall
greeted ticket holders, and our printed fabric dinner tables fed
the excitement. Enhance a Colour designed a dazzling marquee
for the evening event, and the night was a one-of-a-kind hit.
High School Musical on Ice
FabricWalls&Columns /DinnerTableCoverings
POP-UP STORES &
PRODUCT LAUNCHES

23
Columbus Citizens Foundation
Every year, the Columbus Citizens Foundation presents an event
called“The Creativity of Italy”in Grand Central Station. In order
to bring in the crowds, unique graphics and displays are needed,
and year after year, Enhance a Colour is on the case.
In less than a week, we printed 10 ft. wide fabric banners, and
produced compelling graphics and a striking entrance carpet.
The area was transformed to echo the voice of Italy and its
culture, and the attraction was a magnifico success.
LargeScaleFabicBanners/Graphics/Carpets
POP-UP STORES &
PRODUCT LAUNCHES

800-894-0264
www.eacgs.com
YOU’VE JUST SEEN A SMALL PART OF THE VERY BIG PICTURE. FOR ALL YOU CAN ENVISION, CONTACT US AT:
SHOWROOM/MFG FACILITY
43 Beaver Brook Road
Danbury, CT 06810
NYC SALES OFFICE
325 West 38th Street, Suite 810
New York, NY 10018

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