Ryan McGrath from Unleashed Technologies spoke at the December meeting of the NACE Baltimore Chapter. The topic was increasing visibility through digital marketing, with a focus on improving your business's website to perform better in organic search.

1. Increasing Visibility through
Digital Marketing

2. Who Am I?

3. Ryan McGrath
 Digital Strategist and Project
Manager at Unleashed
Technologies
 University of Maryland graduate
 12 years in digital marketing:
 SEO
 SEM
 Analytics
 Content
 Hobbies
 Running/triathlon
 Eating
 Karaoke
 Memes

5. Client Logos (Required): RCM&D, WTP, Chesapeake, Barnard
Who is Unleashed Technologies?
Who We Are
90% Client
Satisfaction
92% Client
Retention
Top 5% For
DrupalCapabilities

6. Who is Unleashed Technologies?
Who We Are

7. Your Website

8. Answer Me These Questions Three
Yes, I realize this is not the bridge keeper

9. Ask Yourself…
 What is the primary objective of my website?
 Is it easy for my prospects and customers to find what
they’re looking for?
 Do I encourage them to engage with me?

10. Website Creation Tools

11. Keep in Mind
 Google Analytics
 Google Webmaster Tools
 SSL
 Mobile/Responsive

12. Search Engine Optimization

14. On-Page vs Off-Page SEO
 Content
 Page Structure
 Images
 Site Speed
 Links
 Authority
 Social
 Local
On-Page Off-Page

15. The Periodic Table of SEO
Source: Search Engine Land

16. Example
“Unleashed Technologies is the best website design and
development company in Maryland. As Maryland’s #1
website design and development company, we have the
experience it takes to design and develop your next
website. If you are looking for website design and
development in Maryland, you’ve come to the right place!”

18. Better Example
“Unleashed Technologies provides digital solutions that
help businesses and organizations engage with their
customers and members. Through award-winning web
design, development, hosting and digital strategy,
Unleashed Technologies is your partner for achieving your
business goals. Learn more about our solutions and
success stories today!”

19. Content Marketing
 Create content that begs to be shared
 Create content that is valuable to your customers
 Create content that creates excitement
 Would I read this if I were searching for my services?

20. Who Runs the World?

21. Resources
 Moz
 Keyword Planning
Tool (Google)
 Keywordtool.io
 WordStream
 SEMRush
 Webmaster Tools
 Google Analytics
 Search Engine Land
 Marketing Land
 Google Blogs

22. Paid Marketing

23. LANDING PAGE

24. Ad Platforms

25. AdWords Express
 Quick
 Easy
 Managed Cost
 Support
 Less Flexible
 Cost
 Competition
PROS CONS

26. Remarketing
 Customer visits your website
 You set retargeting rules
 Customer sees your ad elsewhere on the
Internet

27. Local Search

28. Keep up with the Joneses

29. Email and Social Marketing

30. Do One Thing Every Day to Get Better
 Do your research
 Create goals that are measurable/trackable
 Hold yourself accountable
 Make a checklist
 Prioritize
 Test different ideas
 Ask your peers
 Evaluate your progress and pivot
 Have fun!

31. Thank You / Q&A