6. Culture and the Self-Concept
Markus & Kitayama
• People in different cultures have
strikingly different construals of
the self…These construals can
influence, and in many cases
determine, the very nature of
individual experience, including
cognition, emotion, and
motivation
Oct 14, 2008 PSYCO 241, Masuda 3
7. Independent vs. Interdependent View
of the Self
• Independent View of the Self
– The self as detached from others and
independently consisting of unique attributes
– Dominant in North America and Western
Europe
• Interdependent View of Self
– The self as connected with others and
interdependently shaped in combination with
social contexts
– Dominant in Asia, Africa, South America
Oct 14, 2008 PSYCO 241, Masuda 4
9. Twenty Statement Tests
I am ____________
I am ____________
I am …………………
North Americans defined themselves primarily in
terms of personal attributes
The Japanese were three times more likely than
North Americans to define themselves in terms
of social roles, consisted with an
interdependent self-construal.
PSYCO 241, Masuda 6
11. Self-Knowledge
Personal Beliefs - beliefs about our personality
traits, our unique abilities and attributes,
and our idiosyncratic preferences, tastes
and talents
Social Beliefs - beliefs about the roles, duties,
and obligations we assume in groups
Relational Self-Beliefs - beliefs about our
identities in specific relationships
Collective Self-Beliefs - our identity and beliefs
as they relate to the social categories to
which we belong
PSYCO 241, Masuda 8
12. 1. The Organizational Function of
Self-Knowledge
a. Memory and the self-reference effect
self-reference effect - tendency to elaborate
upon and recall information that is integrated
into our self - knowledge
b. Self-schemas and self-understanding
self-schemas - knowledge-based summaries
of our feelings, actions, and others’ views about
the self
c. Culture and Self-Beliefs
PSYCO 241, Masuda 9
14. 2. The Motivational Function of
Self-Knowledge
Self-Discrepancy Theory:
A theory that appropriate
behaviour is motivated by
cultural and moral standards
regarding the ideal self and
the ought self.
Violations of these standards
produce emotions like guilt
and shame when they are
not adhered to. Tory Higgins
PSYCO 241, Masuda 11
15. Self-Discrepancy Theory
Actual self - the self we truly believe ourselves
to be
Ideal self - embodies the wishes and
aspirations we and other people maintain
about ourselves
(promotion focus: approach motivation)
Ought self - concerned with the duties,
obligations, and external demands we feel
we’re compelled to honor
(prevention focus: avoidance motivation)
PSYCO 241, Masuda 12
16. 3. The Self As A Standard in Social
Perception
How do we use our self-knowledge to judge other
people?
Self-Image Bias: The tendency to judge other’s
personalities according to their similarity or
dissimilarity to our own personality
Self-Image Bias & Culture:
Canadians were more likely than Asians to
reproduce the scene from their original point of
view, looking outward from their own
perspective.
PSYCO 241, Masuda 13
17. Cultural Variation in Reference
Points
1.5
Amount of Third-person imagery
in “Self at Center of Attention”
1.1
0.8
0.4
0
-0.4
1
European- Asian-Canadians
Canadians & Asians
PSYCO 241, Masuda 14
18. 4. Illusions and Biases About the
Self
Optimism: The sense that the future offers the
promise of happiness and success—it works
to maintain one’s well-being.
Blimpy Burger in Ann Arbor, MI
1. Type of buns
2. Number of meat patties
3. Types of Cheese
4. Mushrooms: Grilled or not
5. Onions: Grilled or not
6. Bacon: How much?
7. Toppings: Pickles, Tomato, Lettuce,
and so on….
8. Sauce
9. Side Dishes
PSYCO 241, Masuda 15
20. Cultural Variations in Self-Bias &
Well Being
The cultural evidence suggests that self-Illusions
do not automatically promote elevated well-
being.
• Japanese are less likely to assume they are
better than average than Americans
• Japanese are less likely to show evidence of
unrealistic optimism than Canadians
• People in Western societies are likely to have
a stronger sense of personal control and
freedom of choice than Asians.
PSYCO 241, Masuda 17
21. Self-Evaluation
1. Trait and State Self-Esteem
2. Contingencies of Self-
Worth
3. Social Acceptance and
Self-Esteem
4. Motives of Self-Evaluation
5. Culture & Self-Esteem
6. Culture Change
PSYCO 241, Masuda 18
22. 1. Trait and State Self-Esteem
Self-esteem - positive or negative overall
evaluations you have of yourself
*Trait self-esteem - enduring level of confidence
and affection that people have for their defining
abilities and characteristics across time
*State self-esteem - dynamic, changeable self
evaluations that are experienced as momentary
feelings about the self
PSYCO 241, Masuda 19
24. 2. Contingencies of Self-Worth
An account of self-esteem that says that self-
esteem is contingent on successes and failures in
domains upon which a person has based his or
her self-worth
1. Approval, 2. Appearance, 3. God’s love,
4.Family Support, 5. School Competence,
6. Competition, 7. Virtue
PSYCO 241, Masuda 21
25. 3. Social Acceptance and Self-
Esteem
Sociometer hypothesis: Self-esteem is an internal,
subjective index or marker of the extent to which we
are included or excluded by others
Social animals including human beings thrive when
we are in healthy social relationships
Group Inclusion Elevated Self-Esteem
Group Exclusion Depressed Self-Esteem
PSYCO 241, Masuda 22
26. 4. Motives of Self-Evaluation
Abraham Tesser
a. The Motive to Elevate Self-Esteem
self-evaluation maintenance model - states that
we are motivated to view ourselves in a
favourable light, and that we do so through two
processes: reflection and social comparison
b. The Motive to Find Out the Truth about the Self
self-verification theory - states that we strive for
stable, accurate beliefs about the self because
such beliefs give us a sense of coherence.
PSYCO 241, Masuda 23
28. 5. Culture and Self-Esteem
• North Americans
– High Self-Esteem
– Self-Enhancement (focus on success
information)
– Entity Theorists (Your ability & talents are
stable)
• East Asians
– Low Self-Esteem but High Empathy Steven Heine
– Self-Critical (focus on failure information)
– Incremental Theories (Your ability &
talents are changeable)
PSYCO 241, Masuda 25
29. What is the basis of intelligence?
North Americans are more likely than Japanese to think that
our intelligence is innately fixed.
Innate Abilities Innate Abilities
Efforts Efforts
North Americans Japanese
The Japanese are more likely than North Americans to think
that our intelligence is shaped by our efforts.
PSYCO 241, Masuda 26
30. Positive vs. Negative feedback &
Perseverance
The Canadians worked longer on the task if they
had succeeded on it.
= The Canadians avoided being reminded of
failure
The Japanese worked longer on the task if they
had failed.
= The Japanese used the occasion to improve
PSYCO 241, Masuda 27
32. Taka’s Thoughts
• Having an illusory positive view towards one
self, and having high self-esteem is positively
correlate with one’s well-being.
• It doesn’t mean that educators should spoil
students, and let them have illusory self-
esteem
• There are perils of high self-esteem, and
studies suggest the link between anti-social
behaviors and narcissistic levels of self-esteem
PSYCO 241, Masuda 29
33. Summary of Today’s Lecture
• There are several different foundations of the
self-concept.
• The self is profoundly shaped by whether people
live in independent or interdependent cultures
• Self-Esteem is more important and elevated in
Western cultures than in East Asian cultures
PSYCO 241, Masuda 30
Hinweis der Redaktion
\n
Self is an independent agent.\nSelf - core part of that person\nBased on core component of yourself is that you may interact with others and culture.\n\n
Self is an independent agent.\nSelf - core part of that person\nBased on core component of yourself is that you may interact with others and culture.\n\n
Self is an independent agent.\nSelf - core part of that person\nBased on core component of yourself is that you may interact with others and culture.\n\n
Unlike other animals, humans have a mental representation and a symbolic representation of self. Technically you are not the centre of diagram, but rather culture is.\nIf cultures differ, then self-concept should differ from culture to culture.\n
\n
A. Independent view if self -more shared characteristics with close relationships\n-circle does not overlap w/ any of the boarders -> independent individuals feel they are different and individual from others\n-X = self defining aspect of identity - each lies within different individuals and do not overlap.\n-boundary are not really seen between friends/family, but rather a distinctive boundary between self and stranger (out-group).\n B. Self is viewed as a social entity. This means that people realize that they are aware of others feelings, actions etc. and are interconnected to one another. \n-border overlaps with significant relationships\n-red X represent key aspect of identity are grounded in relationships with others.\n-strangers are still distinct to out-group and are more likely to put output into ingroup members as opposed to outgroup members\n
Task is to complete the same statement 20 times. \n“80% are a student” -Japanese\n“I am smart” - North Americans\n\n
Pattern of Insults is different from culture to culture.\nIndividualistic - target negative physical aspect\nRelational - target negative relationship i.e. family or friends. -\nInterdependent- sense of belonging, group goals, community achievement\n-more important to always be improving ones self rather than doing good. \n
\n
\n
participants engage in 4 different tasks\nasked about structure of word, sound of adjective i.e. rhyming, semantic - meaning of word, adjective relative to you (one’s self knowledge)\nResults: Participants were more likely to remember adjectives that were self-relevant. The more you personalize it, the better able you can remember it.\n
Self- Discrepancy Theory:\n\n
\n
\n
Asian Canadians and Asians see yourself through a 3rd pov\nEuropean Canadians - take your own perspective of you\n
People have biased views of oneself.\n
North American students believe that positive events are more likely to happen to them and think others will have negative events that will happen to them. UNREALISTIC VIEW\n
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Relationship being human well being and self-evaluation is difficult to understand and culture must be incorporated to make more sense of it.\n
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Rosenber Self - Esteem Scale\n
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Asians are not concerned with having a low self-esteem.\n\nDoes the level of self-esteem change when immigration occurs? Yes it increases to the same level of European Canadians.\n