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PSYCO 241 Social Psychology
     Chapter 3: The Social Self (2)

     Takahiko Masuda, Ph.D
    Department of Psychology
      University of Alberta

              PSYCO 241, Masuda       1
Today’s Plan




  PSYCO 241, Masuda   2
Today’s Plan
• Culture & Self-Concept




                  PSYCO 241, Masuda   2
Today’s Plan
• Culture & Self-Concept
• Self-Knowledge
  • Self Schema
  • Self-Bias




                    PSYCO 241, Masuda   2
Today’s Plan
• Culture & Self-Concept
• Self-Knowledge
  • Self Schema
  • Self-Bias
• Self-Evaluation
  • Self-Esteem
  • Cultural & Self-Esteem




                       PSYCO 241, Masuda   2
Culture and the Self-Concept
Markus & Kitayama
• People in different cultures have
  strikingly different construals of
  the self…These construals can
  influence, and in many cases
  determine, the very nature of
  individual experience, including
  cognition, emotion, and
  motivation


Oct 14, 2008         PSYCO 241, Masuda   3
Independent vs. Interdependent View
              of the Self
• Independent View of the Self
     – The self as detached from others and
       independently consisting of unique attributes
     – Dominant in North America and Western
       Europe
• Interdependent View of Self
     – The self as connected with others and
       interdependently shaped in combination with
       social contexts
     – Dominant in Asia, Africa, South America

Oct 14, 2008          PSYCO 241, Masuda                4
Stranger

                                   OUT-GROUP




                                         Stranger

                                         OUT-GROUP




Oct 14, 2008   PSYCO 241, Masuda                     5
Twenty Statement Tests
I am ____________
I am ____________
I am …………………

North Americans defined themselves primarily in
  terms of personal attributes
The Japanese were three times more likely than
  North Americans to define themselves in terms
  of social roles, consisted with an
  interdependent self-construal.

                   PSYCO 241, Masuda              6
Insults in Independent vs. Interdependent
                 Culture




Oct 14, 2008    PSYCO 241, Masuda      7
Self-Knowledge
Personal Beliefs - beliefs about our personality
   traits, our unique abilities and attributes,
   and our idiosyncratic preferences, tastes
   and talents
Social Beliefs - beliefs about the roles, duties,
   and obligations we assume in groups
Relational Self-Beliefs - beliefs about our
   identities in specific relationships
Collective Self-Beliefs - our identity and beliefs
   as they relate to the social categories to
   which we belong
                   PSYCO 241, Masuda                 8
1. The Organizational Function of
         Self-Knowledge
a. Memory and the self-reference effect
    self-reference effect - tendency to elaborate
    upon and recall information that is integrated
    into our self - knowledge
b. Self-schemas and self-understanding
    self-schemas - knowledge-based summaries
    of our feelings, actions, and others’ views about
    the self
c. Culture and Self-Beliefs

                    PSYCO 241, Masuda               9
Self-Reference Effect




      PSYCO 241, Masuda   10
2. The Motivational Function of
         Self-Knowledge
Self-Discrepancy Theory:
A theory that appropriate
    behaviour is motivated by
    cultural and moral standards
    regarding the ideal self and
    the ought self.
Violations of these standards
    produce emotions like guilt
    and shame when they are
    not adhered to.                    Tory Higgins



                   PSYCO 241, Masuda                  11
Self-Discrepancy Theory
Actual self - the self we truly believe ourselves
   to be
Ideal self - embodies the wishes and
   aspirations we and other people maintain
   about ourselves
(promotion focus: approach motivation)
Ought self - concerned with the duties,
   obligations, and external demands we feel
   we’re compelled to honor
(prevention focus: avoidance motivation)
                    PSYCO 241, Masuda               12
3. The Self As A Standard in Social
            Perception
How do we use our self-knowledge to judge other
  people?
Self-Image Bias: The tendency to judge other’s
  personalities according to their similarity or
  dissimilarity to our own personality
Self-Image Bias & Culture:
 Canadians were more likely than Asians to
  reproduce the scene from their original point of
  view, looking outward from their own
  perspective.
                    PSYCO 241, Masuda                13
Cultural Variation in Reference
               Points
                                    1.5
Amount of Third-person imagery
in “Self at Center of Attention”




                                    1.1

                                    0.8

                                    0.4

                                     0

                                   -0.4
                                                          1
                                          European-           Asian-Canadians
                                          Canadians               & Asians
                                              PSYCO 241, Masuda                 14
4. Illusions and Biases About the
                 Self
Optimism: The sense that the future offers the
 promise of happiness and success—it works
 to maintain one’s well-being.
Blimpy Burger in Ann Arbor, MI
1. Type of buns
2. Number of meat patties
3. Types of Cheese
4. Mushrooms: Grilled or not
5. Onions: Grilled or not
6. Bacon: How much?
7. Toppings: Pickles, Tomato, Lettuce,
   and so on….
8. Sauce
9. Side Dishes

                              PSYCO 241, Masuda   15
PSYCO 241, Masuda   16
Cultural Variations in Self-Bias &
             Well Being
The cultural evidence suggests that self-Illusions
  do not automatically promote elevated well-
  being.
• Japanese are less likely to assume they are
  better than average than Americans
• Japanese are less likely to show evidence of
  unrealistic optimism than Canadians
• People in Western societies are likely to have
  a stronger sense of personal control and
  freedom of choice than Asians.

                    PSYCO 241, Masuda                17
Self-Evaluation
1. Trait and State Self-Esteem
2. Contingencies of Self-
   Worth
3. Social Acceptance and
   Self-Esteem
4. Motives of Self-Evaluation
5. Culture & Self-Esteem
6. Culture Change


                   PSYCO 241, Masuda   18
1. Trait and State Self-Esteem
Self-esteem - positive or negative overall
evaluations you have of yourself

*Trait self-esteem - enduring level of confidence
and affection that people have for their defining
abilities and characteristics across time
*State self-esteem - dynamic, changeable self
evaluations that are experienced as momentary
feelings about the self
                    PSYCO 241, Masuda               19
PSYCO 241, Masuda   20
2. Contingencies of Self-Worth
An account of self-esteem that says that self-
esteem is contingent on successes and failures in
domains upon which a person has based his or
her self-worth

1. Approval, 2. Appearance, 3. God’s love,
4.Family Support, 5. School Competence,
6. Competition, 7. Virtue

                   PSYCO 241, Masuda                21
3. Social Acceptance and Self-
               Esteem
Sociometer hypothesis: Self-esteem is an internal,
subjective index or marker of the extent to which we
are included or excluded by others
Social animals including human beings thrive when
we are in healthy social relationships
Group Inclusion  Elevated Self-Esteem
Group Exclusion Depressed Self-Esteem



                    PSYCO 241, Masuda             22
4. Motives of Self-Evaluation
                 Abraham Tesser
a. The Motive to Elevate Self-Esteem
   self-evaluation maintenance model - states that
   we are motivated to view ourselves in a
   favourable light, and that we do so through two
   processes: reflection and social comparison
b. The Motive to Find Out the Truth about the Self
   self-verification theory - states that we strive for
   stable, accurate beliefs about the self because
   such beliefs give us a sense of coherence.


                      PSYCO 241, Masuda                   23
PSYCO 241, Masuda   24
5. Culture and Self-Esteem
• North Americans
  – High Self-Esteem
  – Self-Enhancement (focus on success
    information)
  – Entity Theorists (Your ability & talents are
    stable)
• East Asians
  – Low Self-Esteem but High Empathy               Steven Heine
  – Self-Critical (focus on failure information)
  – Incremental Theories (Your ability &
    talents are changeable)
                         PSYCO 241, Masuda                    25
What is the basis of intelligence?

North Americans are more likely than Japanese to think that
our intelligence is innately fixed.


                      Innate Abilities                Innate Abilities
                      Efforts                         Efforts




    North Americans                        Japanese

The Japanese are more likely than North Americans to think
that our intelligence is shaped by our efforts.

                       PSYCO 241, Masuda                      26
Positive vs. Negative feedback &
             Perseverance
The Canadians worked longer on the task if they
  had succeeded on it.
= The Canadians avoided being reminded of
  failure

The Japanese worked longer on the task if they
  had failed.
= The Japanese used the occasion to improve


                   PSYCO 241, Masuda              27
6. Culture Change and Self-Esteem




             PSYCO 241, Masuda   28
Taka’s Thoughts
• Having an illusory positive view towards one
  self, and having high self-esteem is positively
  correlate with one’s well-being.
• It doesn’t mean that educators should spoil
  students, and let them have illusory self-
  esteem
• There are perils of high self-esteem, and
  studies suggest the link between anti-social
  behaviors and narcissistic levels of self-esteem

                    PSYCO 241, Masuda                29
Summary of Today’s Lecture
• There are several different foundations of the
  self-concept.
• The self is profoundly shaped by whether people
  live in independent or interdependent cultures
• Self-Esteem is more important and elevated in
  Western cultures than in East Asian cultures




                   PSYCO 241, Masuda            30

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Psyco241 ch3(2)social self2012wclass

  • 1. PSYCO 241 Social Psychology Chapter 3: The Social Self (2) Takahiko Masuda, Ph.D Department of Psychology University of Alberta PSYCO 241, Masuda 1
  • 2. Today’s Plan PSYCO 241, Masuda 2
  • 3. Today’s Plan • Culture & Self-Concept PSYCO 241, Masuda 2
  • 4. Today’s Plan • Culture & Self-Concept • Self-Knowledge • Self Schema • Self-Bias PSYCO 241, Masuda 2
  • 5. Today’s Plan • Culture & Self-Concept • Self-Knowledge • Self Schema • Self-Bias • Self-Evaluation • Self-Esteem • Cultural & Self-Esteem PSYCO 241, Masuda 2
  • 6. Culture and the Self-Concept Markus & Kitayama • People in different cultures have strikingly different construals of the self…These construals can influence, and in many cases determine, the very nature of individual experience, including cognition, emotion, and motivation Oct 14, 2008 PSYCO 241, Masuda 3
  • 7. Independent vs. Interdependent View of the Self • Independent View of the Self – The self as detached from others and independently consisting of unique attributes – Dominant in North America and Western Europe • Interdependent View of Self – The self as connected with others and interdependently shaped in combination with social contexts – Dominant in Asia, Africa, South America Oct 14, 2008 PSYCO 241, Masuda 4
  • 8. Stranger OUT-GROUP Stranger OUT-GROUP Oct 14, 2008 PSYCO 241, Masuda 5
  • 9. Twenty Statement Tests I am ____________ I am ____________ I am ………………… North Americans defined themselves primarily in terms of personal attributes The Japanese were three times more likely than North Americans to define themselves in terms of social roles, consisted with an interdependent self-construal. PSYCO 241, Masuda 6
  • 10. Insults in Independent vs. Interdependent Culture Oct 14, 2008 PSYCO 241, Masuda 7
  • 11. Self-Knowledge Personal Beliefs - beliefs about our personality traits, our unique abilities and attributes, and our idiosyncratic preferences, tastes and talents Social Beliefs - beliefs about the roles, duties, and obligations we assume in groups Relational Self-Beliefs - beliefs about our identities in specific relationships Collective Self-Beliefs - our identity and beliefs as they relate to the social categories to which we belong PSYCO 241, Masuda 8
  • 12. 1. The Organizational Function of Self-Knowledge a. Memory and the self-reference effect self-reference effect - tendency to elaborate upon and recall information that is integrated into our self - knowledge b. Self-schemas and self-understanding self-schemas - knowledge-based summaries of our feelings, actions, and others’ views about the self c. Culture and Self-Beliefs PSYCO 241, Masuda 9
  • 13. Self-Reference Effect PSYCO 241, Masuda 10
  • 14. 2. The Motivational Function of Self-Knowledge Self-Discrepancy Theory: A theory that appropriate behaviour is motivated by cultural and moral standards regarding the ideal self and the ought self. Violations of these standards produce emotions like guilt and shame when they are not adhered to. Tory Higgins PSYCO 241, Masuda 11
  • 15. Self-Discrepancy Theory Actual self - the self we truly believe ourselves to be Ideal self - embodies the wishes and aspirations we and other people maintain about ourselves (promotion focus: approach motivation) Ought self - concerned with the duties, obligations, and external demands we feel we’re compelled to honor (prevention focus: avoidance motivation) PSYCO 241, Masuda 12
  • 16. 3. The Self As A Standard in Social Perception How do we use our self-knowledge to judge other people? Self-Image Bias: The tendency to judge other’s personalities according to their similarity or dissimilarity to our own personality Self-Image Bias & Culture: Canadians were more likely than Asians to reproduce the scene from their original point of view, looking outward from their own perspective. PSYCO 241, Masuda 13
  • 17. Cultural Variation in Reference Points 1.5 Amount of Third-person imagery in “Self at Center of Attention” 1.1 0.8 0.4 0 -0.4 1 European- Asian-Canadians Canadians & Asians PSYCO 241, Masuda 14
  • 18. 4. Illusions and Biases About the Self Optimism: The sense that the future offers the promise of happiness and success—it works to maintain one’s well-being. Blimpy Burger in Ann Arbor, MI 1. Type of buns 2. Number of meat patties 3. Types of Cheese 4. Mushrooms: Grilled or not 5. Onions: Grilled or not 6. Bacon: How much? 7. Toppings: Pickles, Tomato, Lettuce, and so on…. 8. Sauce 9. Side Dishes PSYCO 241, Masuda 15
  • 20. Cultural Variations in Self-Bias & Well Being The cultural evidence suggests that self-Illusions do not automatically promote elevated well- being. • Japanese are less likely to assume they are better than average than Americans • Japanese are less likely to show evidence of unrealistic optimism than Canadians • People in Western societies are likely to have a stronger sense of personal control and freedom of choice than Asians. PSYCO 241, Masuda 17
  • 21. Self-Evaluation 1. Trait and State Self-Esteem 2. Contingencies of Self- Worth 3. Social Acceptance and Self-Esteem 4. Motives of Self-Evaluation 5. Culture & Self-Esteem 6. Culture Change PSYCO 241, Masuda 18
  • 22. 1. Trait and State Self-Esteem Self-esteem - positive or negative overall evaluations you have of yourself *Trait self-esteem - enduring level of confidence and affection that people have for their defining abilities and characteristics across time *State self-esteem - dynamic, changeable self evaluations that are experienced as momentary feelings about the self PSYCO 241, Masuda 19
  • 24. 2. Contingencies of Self-Worth An account of self-esteem that says that self- esteem is contingent on successes and failures in domains upon which a person has based his or her self-worth 1. Approval, 2. Appearance, 3. God’s love, 4.Family Support, 5. School Competence, 6. Competition, 7. Virtue PSYCO 241, Masuda 21
  • 25. 3. Social Acceptance and Self- Esteem Sociometer hypothesis: Self-esteem is an internal, subjective index or marker of the extent to which we are included or excluded by others Social animals including human beings thrive when we are in healthy social relationships Group Inclusion  Elevated Self-Esteem Group Exclusion Depressed Self-Esteem PSYCO 241, Masuda 22
  • 26. 4. Motives of Self-Evaluation Abraham Tesser a. The Motive to Elevate Self-Esteem self-evaluation maintenance model - states that we are motivated to view ourselves in a favourable light, and that we do so through two processes: reflection and social comparison b. The Motive to Find Out the Truth about the Self self-verification theory - states that we strive for stable, accurate beliefs about the self because such beliefs give us a sense of coherence. PSYCO 241, Masuda 23
  • 28. 5. Culture and Self-Esteem • North Americans – High Self-Esteem – Self-Enhancement (focus on success information) – Entity Theorists (Your ability & talents are stable) • East Asians – Low Self-Esteem but High Empathy Steven Heine – Self-Critical (focus on failure information) – Incremental Theories (Your ability & talents are changeable) PSYCO 241, Masuda 25
  • 29. What is the basis of intelligence? North Americans are more likely than Japanese to think that our intelligence is innately fixed. Innate Abilities Innate Abilities Efforts Efforts North Americans Japanese The Japanese are more likely than North Americans to think that our intelligence is shaped by our efforts. PSYCO 241, Masuda 26
  • 30. Positive vs. Negative feedback & Perseverance The Canadians worked longer on the task if they had succeeded on it. = The Canadians avoided being reminded of failure The Japanese worked longer on the task if they had failed. = The Japanese used the occasion to improve PSYCO 241, Masuda 27
  • 31. 6. Culture Change and Self-Esteem PSYCO 241, Masuda 28
  • 32. Taka’s Thoughts • Having an illusory positive view towards one self, and having high self-esteem is positively correlate with one’s well-being. • It doesn’t mean that educators should spoil students, and let them have illusory self- esteem • There are perils of high self-esteem, and studies suggest the link between anti-social behaviors and narcissistic levels of self-esteem PSYCO 241, Masuda 29
  • 33. Summary of Today’s Lecture • There are several different foundations of the self-concept. • The self is profoundly shaped by whether people live in independent or interdependent cultures • Self-Esteem is more important and elevated in Western cultures than in East Asian cultures PSYCO 241, Masuda 30

Hinweis der Redaktion

  1. \n
  2. Self is an independent agent.\nSelf - core part of that person\nBased on core component of yourself is that you may interact with others and culture.\n\n
  3. Self is an independent agent.\nSelf - core part of that person\nBased on core component of yourself is that you may interact with others and culture.\n\n
  4. Self is an independent agent.\nSelf - core part of that person\nBased on core component of yourself is that you may interact with others and culture.\n\n
  5. Unlike other animals, humans have a mental representation and a symbolic representation of self. Technically you are not the centre of diagram, but rather culture is.\nIf cultures differ, then self-concept should differ from culture to culture.\n
  6. \n
  7. A. Independent view if self -more shared characteristics with close relationships\n-circle does not overlap w/ any of the boarders -> independent individuals feel they are different and individual from others\n-X = self defining aspect of identity - each lies within different individuals and do not overlap.\n-boundary are not really seen between friends/family, but rather a distinctive boundary between self and stranger (out-group).\n B. Self is viewed as a social entity. This means that people realize that they are aware of others feelings, actions etc. and are interconnected to one another. \n-border overlaps with significant relationships\n-red X represent key aspect of identity are grounded in relationships with others.\n-strangers are still distinct to out-group and are more likely to put output into ingroup members as opposed to outgroup members\n
  8. Task is to complete the same statement 20 times. \n“80% are a student” -Japanese\n“I am smart” - North Americans\n\n
  9. Pattern of Insults is different from culture to culture.\nIndividualistic - target negative physical aspect\nRelational - target negative relationship i.e. family or friends. -\nInterdependent- sense of belonging, group goals, community achievement\n-more important to always be improving ones self rather than doing good. \n
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  12. participants engage in 4 different tasks\nasked about structure of word, sound of adjective i.e. rhyming, semantic - meaning of word, adjective relative to you (one’s self knowledge)\nResults: Participants were more likely to remember adjectives that were self-relevant. The more you personalize it, the better able you can remember it.\n
  13. Self- Discrepancy Theory:\n\n
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  16. Asian Canadians and Asians see yourself through a 3rd pov\nEuropean Canadians - take your own perspective of you\n
  17. People have biased views of oneself.\n
  18. North American students believe that positive events are more likely to happen to them and think others will have negative events that will happen to them. UNREALISTIC VIEW\n
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  20. Relationship being human well being and self-evaluation is difficult to understand and culture must be incorporated to make more sense of it.\n
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  22. Rosenber Self - Esteem Scale\n
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  30. Asians are not concerned with having a low self-esteem.\n\nDoes the level of self-esteem change when immigration occurs? Yes it increases to the same level of European Canadians.\n
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