- A survey found that 39% of consumers were unaware that September marks the new TV season, as television viewing habits have changed. - Many people now watch their favorite shows online rather than on traditional network TV. Nearly half said their favorite show airs online or elsewhere other than network TV. - As TV shows become available online all year round, 76% of viewers said the season does not impact their viewing. For both viewers and advertisers, it is now "open season" for television all year long.

1. 8 9 10
11 12 13 14
1 2 3
4 5 6 7
15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
39%
OF CONSUMERS
SAID THEY DIDN’T
EVEN KNOW
SEPTEMBER MARKED
THE NEW SEASON.
SAY THEY WATCH
THE MAJORITY OF
THEIR FAVOURITE
TV SHOWS ONLINE.
25%
SAY THE SEASON
DOESN’T MATTER,
BECAUSE GOOD TV
IS AVAILABLE ALL
YEAR LONG.
SAY THEIR CURRENT
FAVOURITE TV
SHOW AIRS
SOMEWHERE OTHER
THAN NETWORK TV
37%
SAY THEIR CURRENT
FAVOURITE TV SHOW
ONLY AIRS ONLINE.
SAY SEASON DOESN’T
IMPACT THEIR VIDEO
VIEWING.
WHEN ASKED DURING
WHICH SEASON THEY
WATCH THE MOST TV
SHOWS (EITHER ON TV
OR ONLINE),
So what does this mean for TV fans and for advertisers? The fading importance of seasonality is a
win-win for everyone. TV lovers are getting access to more new programming on an array of devices,
and advertisers can now reach their audiences on quality programs throughout the year. Thanks to
online video, it’s open season all year long.
*Source: Videology survey of online video viewers, May 2015, 1,788 Canadian Respondents
BROUGHT TO YOU BY
48%
49%
SEPTEMBERTraditionally, September has been the launch of the “new TV season”, when networks kick off their
fresh primetime programming. But today, people are watching their favourite shows across not only
networks or even specialty networks, but – ever increasingly – through online portals like Hulu ®
or Netflix®
Now, premium content is released continuously and available anytime on the viewer’s own schedule. How
has this changed the launch of the “new season”? Does seasonality matter anymore? For online
video viewers*, it appears it’s the “new season” all season long.
FORGET SEPTEMBER!
GOOD TV IS ALWAYS IN SEASON
76%
.