2. ROOY empowers global designers and creators by pioneering “Fast
Fashion” and “Designer Brands” in the footwear industry
Vision
3. Founding Team
Ryan
Founder & CEO
Ryan Kang serves as the leader of ROOY, focusing on the
company’s discovery of new emerging brands and
strategic partnership development across the board from
media to manufacturing partners.
He is also a second generation footwear entrepreneur
who’s life has always been centered around footwear. It
is his life long passion within the industry that sparked his
vision to create the ROOY platform.
Ryan is a graduate of Indiana University at Bloomington
(BS) and also from Cornell University (MS in Applied
Statistics).
Alex
Co-Founder & CMO
Alex primarily focuses on marketing and branding
strategies for the company. Kick starting his career with
adidas as a brand coach, Alex has extensive experience
with various marketing efforts with a specialty in brand
identity. A life time sneakerhead dreamer finally
connecting the dots for other sneakerheads in the
world.
Alex is a graduate of Purdue University (BS) and also
from New York University (MS in Sports Business).
Footwear Creation Expert Footwear Marketing Expert
4. Business Model
Design /
Idea
Prototype
Market Test
Product
Launch
Key Points
1.Brand Driven
2. Ideation to market launch takes 18-24 months
3. Limited design resource
Key Points
1. Consumer Driven
2. Fast iteration of ideation to market launch in 6 months
3. Unlimited design resource (crowdsourcing)
Design /
Idea Prototype Retailer
Final Product /
Mass
Production CONSUMER
Prototype 2 Retailer
Prototype 3
Prototype 4
Retailer
Retailer
ROOY ModelTraditional Model
Step 1
Step 4 Step 3
Step 2
Global
Designer
M
arket
Top
Class
Engineer
Retail&
M
edia
CONSUMER
6. ROOY Partnerships
- Working with only top tier manufacturing and material
partners that supplies to major brands
- Capacity: As little as 100 pairs per SKU, scalable to as
many as 100,000 pairs per SKU
- Material Partners: Vibram (Italy), Clarino (Japan),
Ortholite (USA), Tenderate (Korea)
Manufacturing & Material Partners Media & Institutions
- Partnered with world’s greatest sneaker magazines
to co-create contents and reach global audiences
- Grassroots partnerships with world’s most
prestigious design and fashion schools
9. ROOY Road Map
Revenue Growth
- Scaling through increasing
audience diversity
- Additional revenue stream
through platform application
- Mainstreaming ROOY brand
awareness
User Growth
& Conversion
- User focused content generation
- ROI driven paid marketing
- Key media partnership
(including M&A)
ROOY Ecosystem
Completed
- Backend infrastructure
- Designer/creator & local brand
- Organic user engagement
10. User Growth & Conversion Plan (User focused content generation)
1. Building awareness from contents
of original artist line sneakers
* examples of some of the world’s most famous sneakerhead artists
11. User Growth & Conversion Plan (User focused content generation)
2. Using designer stories to create
user connectivity
Shoe Surgeon from Los Angeles Takashi Kanokogi from Tokyo Arsen Rock from Paris
12. User Growth & Conversion Plan (ROI driven paid marketing)
Purchased Users
Engaged
target users
Community
of people
Vote
79
Comment
Sharing
SEO/Content
Social Media
Blog
ROOY Conversion rate: 7.37%
vs.
Standard: 2%
13. User Growth & Conversion Plan : Key media partnership
3.2M Users
Contents Distribution
1.8M Users 360K Users
15. Media Coverages
Creative Equality: Rooy Splits
Royalties With Its Footwear
Designers
靴の新デザイン 掘プラットフォーム
「ROOY」が日本上陸、パルコと組んでクラウ
ドファンディングを開始
Seattle's ROOY is making a
totally new kind of sneaker
This Company Is Helping
Aspiring Designers Bring
Their Ideas To Life
How Rooy Turns
Sneaker Dreams Into
Reality
3 Growing Fashion Industry
Trends Every Entrepreneur
Should Be Following
16. Japan Office
4-12-25 Minamiazabu Centre 2F,
Minami-Azabu, Minto-ku,
Tokyo, Japan 160-0047
US Office (Headquarters)
500 Yale Ave, N.
Seattle, WA, USA 98109
Korea R&D Center
#302 Centum Green Tower,
78 Centum Jungang-ro, Haeundae-gu,
Busan, Korea 48059
Contact: IR@rooy.com
