2. Started in 1995/1996
Kevin Plank, a Maryland football
player, solved the issue of the
“sweaty t-shirt”.
He designed HeatGear – helped
keep athletes cool, dry, and light in
hot conditions.
In 1997, he introduced another two
lines: ColdGear and AllSeason Gear

3. Vision
Empower Athletes Everywhere!
Mission
Make All Athletes better through:
PASSION, DESIGN
And the RELENTLESS PURSUIT
OF INNOVATION.

4. Grew up in
Maryland; and
has grown
Under Armour
into a proud
state brand.
Got a Masters in
Business Administration
at the University of
Maryland.
•See any of us MBA students
can become him!

5. Total
D/E =
72%

9. New Mission
• Experience further growth through the transformation of
the traditional overseas manufacturing method while
simultaneously focusing on the engagement of product
customization with changing customer preferences.
New Vision
• Guarantee performance sincerely above the athlete’s
expectations throughout the world.

12. • Favorable Customer
Retention
• Personable Customer
Service Environment
• Customer Innovativeness
• Admirable customer
satisfaction
• Innovative environment
• Formidable Asset
infrastructures
• Supply-chain Management
• Stakeholder-cohesiveness
• Financially formidable
• Strong liquidity
• Impressive profitability
• Desensitize long-term
debt
• International revenue
expansion
• Increase internal
management
enrichrichment
• Human Resource
engagement
• Sustainability-driven
Learning
and
Growth
Perspective
Financial
Perspective
Customer
Perspective
Internal
Process
Perspective

13. Strong Liquidity
Good Management
Solid Future Outlook
Still Growing
Oh by the way AJ
Get An: