Companies are spending millions of dollars per year on new technology but failing to achieve the desired ROI because they are struggling to achieve true widespread adoption. Believe it or not, the issue is not the technology, it's "culture". This presentation provides a holistic view of the current state of digital transformation on a global scale. It also outlines the solve for this epidemic.

1. THE HARD COST AND NEGATIVE IMPACT OF
POOR TECHNOLOGY ADOPTION

2. About us
Ryan Johns
Speaker
Ryan Johns is an elite Sales Practitioner, Sales
Leader, and Change Management Consultant. He is
experienced in transforming cultures by employing
modern technology, along with systematic and
scalable methodologies that align with innate human
behavior.
Emily Thompson
Moderator
Emily brings an extensive background in both
marketing strategy and content production to
Skaled. Emily leads in content development, video
marketing and digital marketing strategy at Skaled
and helps pave the way for true sales and marketing
alignment in organzations nationwide.

3. 1 3
Agenda
Current Tech
Landscape
2The Technology
Hype Curve
The Problem
4Humanizing
Technology
5The Tactical Solve
6Q&A

4. 1CURRENT TECH LANDSCAPE

5. 2$
International Data
Corporation predicts global
spend to reach $2 trillion by
2022.
SPENDING ON DIGITAL TRANSFORMATION
The question is….
WHAT are we
transforming into?
trillion

6. Tools in today’s market

7. 2TECHNOLOGY HYPE CURVE

8. RESEARCH
EVALUATION
DEMO
(FREE TRIAL)
ACQUISITION &
IMPLEMENTATION
RESISTANCE
TO CHANGE
INERTIA
LEADERSHIP
CHANGE
CHURN
Technology hype curve

9. POTENTIAL FEATURES BENEFITS
Because someone told them
that they should acquire the
tech based on what others in
the industry are doing….
The demo blew their socks
off. It has an awesome UI
and it integrates with
EVERYTHING!
They were told that it would
TRANSFORM the way they
do business!
Reasons companies acquire technology

10. 3THE PROBLEM

11. 90%
Globally, it’s estimated that
>90% of companies are
struggling to achieve
widespread adoption
IMPLEMENTATION VS. ADOPTION
>
The main issue isn’t technology, it’s culture
Harvard Business Review

12. REDEFINING
THE NORMS...
CULTURE IMPLEMENTATION ADOPTION
The set of shared
attitudes, values, goals,
and practices that
characterizes an
institution or
organization. ¹
The motivations,
perceptions, and the
consistent behaviors
(aka Habits) that
permeate your
organization, business
unit, or community.
1. Technical
feasibility
assessment
2. Installation
3. Training
Derived from an Old
French word
adoptare - meaning
to choose for oneself
The act of taking
something on as your
OWN (this requires a
change of habits)
Source: Merriam-Webster

13. 4HUMANIZING TECHNOLOGY

14. Aligning Technology with
Innate Human Behavior
Technology attributes
- Speed
- Efficiency
- Scale
- Predictability
Human attributes
- Intuition
- Emotion
- Adaptability
- Habit

15. 5THE TACTICAL SOLVE

16. 3 A’s of Habitual Change
Resource Allocation - Ownership
Time Allocation - Focused effort
Baseline - Quantify the current
state
Benchmark - Quantify the
projected future impact
Establish the rules or standardized
playbook on HOW the solution will
be used in your unique environment
Minimize disruption in the day to
day work
Early Stakeholder Inclusion
Obtain buy in and support cross
functionally
-Execs
-Managers
-Users
Anticipate, Identify, and
Proactively Solve for the barriers to
change
Measure “usage” rates NOT just
number active licenses (this is the
true metric for assessing adoption)
Establish an ongoing monthly or
quarterly cadences to measure and
assess overall performance
outcomes
ATTENTION ACTION ACCOUNTABILITY

17. 6QUESTIONS & ANSWERS

18. Are you stuck in a
poor tech cycle?
RYAN.JOHNS@SKALED.COM
Connect with Ryan on LinkedIn