Ryan Hatfield

Columbus, Ohio Area United States

Vice President, Digital Campaigns Director at Fifth Third Bank

Advertising / Marketing / PR

Digital leader with progressive experience in digital marketing, interactive strategy, and digital ecommerce. Accomplished at team building, managing direct reports and internal/external partners, and communicating results to senior executives. Named one of The Gramercy Institute's "20 Rising Stars in Financial Marketing" for 2013 Areas of expertise include: • Digital Campaign Strategy and Execution • Mobile Strategy & Mobile Web/App UX • Search Engine Optimization/Marketing (SEO/SEM) • Onsite Cross-sell, Upsell and Retargeting • Content Strategy • Digital eCommerce • Product Taxonomy and Website Redesign • Web Analytics • Multivariate and A/B Testing Gallup® Stren