1. RADIO ADVERT EVALUATION
Ryan Garrod

2. WHAT CREATIVE DECISIONS DID YOU HAVE TO
MAKE TO SOLVE PROBLEMS AND HOW DID THIS
DEPART FROM YOU ORIGINAL PLAN?
We faced lots of creative decisions during the creation of our radio advert. To
start off with we decided to create a song for our advert. We found it hard to do
this and so we decided to create an advert that has a conversation between two
people as we thought that it would be easier to do but would still be effective.
We also had problems with the length of our radio advert. To start off with our
advert was too long so we had to cut bits out but we made it too short. We found
it difficult to make our advert exactly thirty seconds.
We also found that the quality of our speech in the advert wasn’t as good as it
could have been. We had to go back and record parts of our advert so that the
sound quality was better.

3. BOTH INDIVIDUALLY AND WORKING WITH
OTHERS HOW DID YOU WORK AND WHAT
CHALLENGES DID YOU FACE?
I think that I worked very well as a group ;during the script writing, recording and
editing stages. Me and Jordan worked very well together as we both knew
exactly what we wanted our radio advert to be like. Jordan had a better
knowledge of the editing software than me but by working together my
knowledge of the software has greatly improved.
The first problem we faced was finding a quiet room to do our recording in. We
searched the school together until we found a room that was free from
background noise and wasn’t echoic.
The biggest problem that we faced was improving the quality of our recordings.
The quality wasn’t as good as we hoped it had been so we had to go back a
couple of times and recorded our advert again until the quality was perfect.

4. WHAT ADVERTISING TECHNIQUES DID YOU USE
TO HOOK YOUR INTENDED TARGET AUDIENCE?
Our target audience for our radio advert was surfers. Therefore we used
stereotypical ‘surfer’ language in our advert to hook our target audience and get
them interested in our radio advert. We thought that the advert would appeal to
our target audience if we used the language that our target audience uses.
We also tried to make our advert funny so that it would stand out to a wider
target audience and appeal to not just surfers but any teenage people.

5. HOW DID TECHNOLOGY ENABLE THE CREATIVE
PROCESS? WAS IT DIFFICULT TO USE ANY OF
THE EQUIPMENT AND DID YOU LEARN ANY
SKILLS?
The recording equipment that we used was very easy to use. This helped the
process as we were able to get to grips with the new recording tools quickly.
Despite not using Audacity for at least three years, with the help of my partner it
was reasonably easy for me to get the hang of using it again. Jordan knew how
to do more things on the software than I did so he helped me to revise the skills
that I already knew and also helped me to learn new ones.
I learned how to use a recorder effectively and learned lots of new skills on
audacity.

6. WHAT CONVENTIONS OF RADIO ADVERTS HAVE
YOU USED OR NOT USED AND WHY?
Our radio advert was based on a narrative with a question that may have been
asked by the audience. We also used a voice over at the end of our advert to
give the audience the information that we didn’t include in the narrative. I chose
not to include a phone number in our radio advert because I thought that
somebody who was listening to the radio while driving or working outside for
example wouldn’t be able to remember the number.

7. WHAT OR WHO ARE YOU REPRESENTING IN
YOUR ADVERT AND HOW?
We tried to represent ‘surfers’ in our radio advert as the advert is for a surfing
shop. We used words like ‘dude’ and ‘awesome’ which we thought were words
that stereotypical surfers use. We also tried to elongate their words like
‘duuuddee’ to make them sound more like surfers.

8. WHAT FEEDBACK DID YOU GET AND DID THIS
HELP YOU REALISE ANYTHING ABOUT YOUR
PRODUCT?
The people that listened to our radio advert said that it was good. They said that
there was no problem with voice distortion and that they could understand
everything that was being said. By listening to other peoples radio adverts I now
realise the importance of getting sound quality right as it greatly effects the
quality of the advert.