RiteTag is a website that provides data on hashtag popularity and exposure. This tutorial will show you how to use RiteTag not only to determine the effectiveness of the hashtags you already use but also to discover related hashtags.
1. How to use RiteTag for
Twitter Hashtag Research
Ryan Bender https://scribechick.wordpress.com/
2. Why research hashtags?
A hashtag is a word or phrase preceded by the symbol # that classifies or
categorizes the accompanying text. (Merriam-Webster Online. In Merriam-
Webster. Retrieved January 2, 2013, from http://www.merriam-
webster.com/dictionary/citation.)
Some hashtags are better than others. They can be used to reach a wider
audience or a narrower niche.
3. While RiteTag has many fine features,
this tutorial will focus on using the
RiteTag site to :
• Determine the reach of hashtags you plan to
use or are already using
• Discover new hashtags and their reach
5. If you have a Twitter account, RiteTag allows you to sign in and link it to their website.
6. This is the RiteTag Dashboard. To get started, choose a hashtag you already use or one you
plan to use. Enter the hashtag into the search box, and then click the magnifying glass to
search.
7. Once you’ve searched your hashtag, you should see this screen. The tag you
searched is listed as an exact match. Additional hashtags containing that word and
the results for those hashtags are listed in the section below the exact match.
8. The #books hashtag is shown with a green border and a lightning bolt because this is a
popular hashtag that can be used to get immediate exposure.
9. Hashtags with blue borders and hourglass symbols may take more time to get exposure.
10. The column with the Twitter logo at the top shows the unique tweets per hour for that hashtag.
11. The column with the retweet symbol at the top shows the number of retweets per hour
for that hashtag.
12. The column with the eye at the top shows the number of users who saw tweets
containing that hashtag.
13. The column with the image logo at the top shows the percentage of tweets containing that
hashtag that also included images.
14. The column with the chain-links at the top shows what percentage of tweets with
that hashtag also contained a website link.
15. The column with the user symbol at the top shows the percentage of tweets containing the
hashtag were mentioned by other users.
17. The Connections page lists tags that have been used in conjunction with the hashtag from
the previous page.
18. Clicking on the View Stats button takes you to a page that lists more information
about the selected hashtag.
19. The first section of information listed on this page is similar to the table on the previous page.
However, if you are logged in to RiteTag, more information is available when you scroll down.
20. These graphs show stats for this hashtag for the last 30 days, daily averages for the last 4
weeks and hourly averages for the last 7 days. The side bar on the right lists recent tweets
containing the hashtag.
21. Farther down is a list of popular users who used the hashtag and a donut graph
showing the popularity of the hashtag by country.
22. Below that is a grid of some images that were used with the hashtag and an association
graph of similar tags.
23. This concludes my tutorial on hashtag research with RiteTag.
RiteTag also has many other tools, such as a
Google Chrome extension that can be used to
autoenhance tweets and a tweet scheduler.
Tutorial by Ryan Bender, https://scribechick.wordpress.com/
I have no professional association with RiteTag.
