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Hinweis der Redaktion
- VISION What are you passionate about? What is the problem you are solving? What is the social impact or envionmental impact that you would like to achieve? CUSTOMERS AND BENEFICIARIES Who will directly benefit from your activity, discover you customer archetype What do they need, what they would like, what do they like and how do they want life to be easier VALUE PROPOSITION - How can you create value for them? How do you want to improve their life? Do you let them save time? money? Stress? Are you Filling a need? Or simply let them feel better? What is the product or service that you are building? What is the Minimum Viable Product to start validating whether you really can create the expected value for your customers? MARKET & SUBSTITUTES In what kind of market are you? How big is it? Where is it heading to? Who else is there? What substitute product do your customers use today? How are your competitors doing? REVENUE MODEL For what value are your customers paying for? How does your business makes money from each customer segment? How will you price your product? What pricing strategy are you gonna use? How can you verify whether your price is reflecting the value that the customer is willing to pay? MARKETING STRATEGY - How do you want to get your product from your company to the customer? Do you have a phisical distribution channel or a virtual one? Remember: If you have multiple Customer segments, you might also use multiple CHANNELS! How do you want to GET your customers? How do you RAISE THEIR INTEREST? You need to remember who they are and HOW do they buy. You can get their attention either paying or for free How do you make them stay? How can you avoid to lose customers every month? How do you create referral? How can you make your customers help you reaching more people like them? ACTIVITIES & OPERATION What are the most important things the company must do to make the business model work? What do you need to do first to get started? What are the priorities action? Once the company is running: What are the key activities that you need to become expert at? PEOPLE & RESOURCES What competences do you need to make your company work? Is your team covering all the competences you need to succeed? How are you keeping everyone motivated? What are the most important assets required to make your business model work? Do you need physical resources such as offices, machines or any kind of supply? Do you need financial resources to get started? How will you get this start up off the ground? Do you need any kind of intellectual property? Such as patents, copyrights or a registration in creative commons? PARTNERS & STAKEHOLDERS Who are the key partners and suppliers needed to make the business model work? What key activities do they perform? How can can you propose a win-win solution that can benefit both parties? Do you have any group of individuals or organization supporting what you are doing? Which stakeholders are part of your ecosystem? FINANCIAL PLAN What is your revenue stream in the next 10 months? How many units of your product will you sell? What are the costs to operate the Business Model? They usually come from activities and resources. In any case It needs to be less than the revenue stream. ACTIONA PLAN What is the riskiest assumption of my all business? That one that in case it’s not validated your business will turn out to be a lemon? It is about the way you are creating value: how can you make sure to be offering what the customer really wants? What are your priority things to do? Do you need to complete the team? Do you need to talk to your customer? Do you need to pivot and try a different strategy?
- VISION What are you passionate about? What is the problem you are solving? What is the social impact or envionmental impact that you would like to achieve? CUSTOMERS AND BENEFICIARIES Who will directly benefit from your activity, discover you customer archetype What do they need, what they would like, what do they like and how do they want life to be easier VALUE PROPOSITION - How can you create value for them? How do you want to improve their life? Do you let them save time? money? Stress? Are you Filling a need? Or simply let them feel better? What is the product or service that you are building? What is the Minimum Viable Product to start validating whether you really can create the expected value for your customers? MARKET & SUBSTITUTES In what kind of market are you? How big is it? Where is it heading to? Who else is there? What substitute product do your customers use today? How are your competitors doing? REVENUE MODEL For what value are your customers paying for? How does your business makes money from each customer segment? How will you price your product? What pricing strategy are you gonna use? How can you verify whether your price is reflecting the value that the customer is willing to pay? MARKETING STRATEGY - How do you want to get your product from your company to the customer? Do you have a phisical distribution channel or a virtual one? Remember: If you have multiple Customer segments, you might also use multiple CHANNELS! How do you want to GET your customers? How do you RAISE THEIR INTEREST? You need to remember who they are and HOW do they buy. You can get their attention either paying or for free How do you make them stay? How can you avoid to lose customers every month? How do you create referral? How can you make your customers help you reaching more people like them? ACTIVITIES & OPERATION What are the most important things the company must do to make the business model work? What do you need to do first to get started? What are the priorities action? Once the company is running: What are the key activities that you need to become expert at? PEOPLE & RESOURCES What competences do you need to make your company work? Is your team covering all the competences you need to succeed? How are you keeping everyone motivated? What are the most important assets required to make your business model work? Do you need physical resources such as offices, machines or any kind of supply? Do you need financial resources to get started? How will you get this start up off the ground? Do you need any kind of intellectual property? Such as patents, copyrights or a registration in creative commons? PARTNERS & STAKEHOLDERS Who are the key partners and suppliers needed to make the business model work? What key activities do they perform? How can can you propose a win-win solution that can benefit both parties? Do you have any group of individuals or organization supporting what you are doing? Which stakeholders are part of your ecosystem? FINANCIAL PLAN What is your revenue stream in the next 10 months? How many units of your product will you sell? What are the costs to operate the Business Model? They usually come from activities and resources. In any case It needs to be less than the revenue stream. ACTIONA PLAN What is the riskiest assumption of my all business? That one that in case it’s not validated your business will turn out to be a lemon? It is about the way you are creating value: how can you make sure to be offering what the customer really wants? What are your priority things to do? Do you need to complete the team? Do you need to talk to your customer? Do you need to pivot and try a different strategy?