Presentation of case study: Public private partnership in tourism product development Soomaa National Park. International on-line conference "Opportunities for Ecotourism in Slovakia" 17th and 18th Of September 2020

1. Public-private partnership and product
development in Soomaa National Park, Estonia
Aivar Ruukel

3. Soomaa - Land of Bogs
Photo: Kristjan Lust

4. Bog Shoeing

5. Bog Shoeing

10. 1993

11. Public sector
Park management
Visitor center and information
Nature trails, towers, infrastructure
Films, books, maps, and other
materials
Certification and quality schemes, Strategic planning and
Travel Fairs, FAM trips, Visiting journalists
Private sector
Guide services and Experiences
Accommodation
Catering
Rental of equipment

14. 1989
2019
2009
2001
2012
1993
1997
2004
2013

16. 2020

17. Photo: Argo Ingver
Fifth Season

18. Fifth Season

20. Dugout boat heritage
2021

21. Aitäh!
Ďakujem!
Thank you!