How does a large and complex organisation with big commitments to its stakeholders transform itself into a business with digital thinking at its core? Throughout the early part of this year, we worked closely with Orbit Group co-creating their future around their ambitious 2020 vision. This digital transformation work – based on co-creation and actionable change – has delivered tangible results for Orbit. Here's how we did it.

1. Co-creating a social,
digital business
with Orbit
November 2013
Page 1 | The Orbit webinar | November 2013

2. Who’s here?
• Max St John, Managing Director, NixonMcInnes
• Boris Worrall, Exec Director Futures, Orbit
• David Leach, IT Director, Orbit
Page 2 | The Orbit webinar | November 2013

3. Some context
• What will housing look like in 2020?
Challenging environment.
Deep research.
Big thinking.
A clear task.
Page 3 | The Orbit webinar | November 2013

4. Orbit’s 2020 vision
Page 4 | The Orbit webinar | November 2013

5. Why social and digital, why NM?
•Purpose drives engagement
•Collaboration drives innovation and engagement
•Digital lowers costs and provides choice
•Needed a partner who combined social and tech
•Realised our purpose had so much more potential
Page 5 | The Orbit webinar | November 2013

6. Our approach
1. Analysis of where we are now
2. Co-create a compelling picture of the future
3. Design a roadmap for getting there
4. Sell-in and get traction with influencers
Page 6 | The Orbit webinar | November 2013

7. 1. The analysis
• Assess: Tech, Collaboration, Structure, Culture
• Uncover: review data from expert reports
• Dialogue: get insight from tenants and staff
• Identify: blocks to progress and best practice
• Share: present back to stakeholders
Page 7 | The Orbit webinar | November 2013

8. 2. Co-creating the future
• Drawing on expertise and passion within Orbit
• Harnessing the latent collective intelligence
• One day off-site with a group of 40 to:
1. Inspire – through cutting edge examples
2. Create – space for the best ideas to emerge
3. Dream – what could be in the context of 2020
Our tools: participatory leadership, the right people
Page 8 | The Orbit webinar | November 2013

9. The output:
Purpose and meaning: We are defined as much more than social
housing providers, we actively work to reduce the stigma associated with
social housing and we are an ethical brand that people trust.
Tools and technology: We build strong online communities, gather realtime information that focuses our resources, deliver a choice of seamless
customer experiences, and continually pilot new ideas.
Collaboration and engagement: We are driven by open collaboration
across teams, we engage customers to define everything we do and we
create self-supporting adult-to-adult relationships.
Culture and structure: We create total accountability through open-ness
and transparency, we are flexible to the changing aspirations of our
people and communities and we act as coordinators and enablers.
Page 9 | The Orbit webinar | November 2013

10. 3. Designing a roadmap
• Breaking down the big goals
• Creating a series of pilot projects based on:
• What will the business need in two years’ time?
• What would a pilot need to do to be seen as valuable?
• How can everything stay connected to the future vision?
Page 10 | The Orbit webinar | November 2013

11. The four pilot projects
1. Help staff to self-serve and collaborate using
digital tools
2. Create digital engagement platform for residents
feedback
3. Help customers to access all of our services
digitally
4. Digital community partnerships for investment
Page 11 | The Orbit webinar | November 2013

12. Thank you!
Any questions?
Page 12 | The Orbit webinar | November 2013