In 2012 Albert Heijn, the largest supermarket chain in the Netherlands launched one of its four formats, Albert Heijn To Go. Based in main train stations across the Netherlands, they act as a shopping solution for commuters and those who are travelling through. Our brand new research has told us that almost half of Albert Heijn To Go shoppers are 18 - 34 vs. 26% the Netherlands average.

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ALBERT HEIJN TO GO,
NETHERLANDS
DECEMBER 2016

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ALBERT HEIJN TO GO: THE FACTS
Albert Heijn To Go is
one of four formats of
the Dutch brand Albert
Heijn which has been on
the market since 2012.
There are six ‘To Go’ shops,
3 in Netherlands and 3 in
Germany. They are based
in main stations to mainly
benefit commuters and
those travelling.
Albert Heijn is the
largest supermarket
chain in the
Netherlands, founded
in 1887.

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ALBERT HEIJN SHOPPERS: A SNAPSHOT
of Albert Heijn To Go
shoppers live at
home with their
parents vs. 7%
Netherlands average
Their shoppers are
more than twice as
likely to be on a food
to go mission vs.
Netherlands average
are carnivores vs.
75% Netherlands
average
22%
68%

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HIM INTERNATIONAL TRENDS AND BENCHMARKS
7,845
shopper
interviews
captured
Nat rep
online
interviews
with robust
shopper
panels
3rd – 30th
November
2016
In key
accounts
across 10
European
countries
All shopper
types across
all shopper
missions &
occasions
WHAT HOW WHEN WHERE WHO
2016 represents the 3rd year of our annual international shopper research study
and this year’s is the best yet! With robust retailer account targeting and enhanced
questionnaire techniques to get to the heart of what makes these shoppers tick

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ACROSS 11 EUROPEAN COUNTRIES
FRANCE BELGIUM UK POLAND
GERMANY ITALY NETHERLANDS SWITZERLAND
IRELAND CZECH REP. SPAIN

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COVERING KEY SMALL FORMAT ACCOUNTS

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For more information please contact:
Molly.wilmot@him.uk.com
www.himinternational.com