Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
2. i’m a consultant with social media agency nixonmcinnes one of the UK’s largest dedicated teams of social media specialists hello! I’m Jenni Lloyd
3. we help create authentic, powerful, and long lasting unions between people and brands. we call it social media goodness. we do this through digital media today.
4. we design and build social solutions we provide strategic consultancy
5. hands up who… is on Facebook? uses social media? knows what social media is? is on LinkedIn? is on Twitter?
6. but these things are just tools if they don’t last the course will social media then be ‘finished’?
7. the tools are a product. of fundamental, long-lasting change No.
8. brought about by cheap, easy, mass access to a global publishing platform
26. who are they? where are they online? what are they doing? what tools are they likely to use? know your audience
27. find out who’s saying what about you set up Google alerts use addictomatic / twitter search listen
28. what is it you’re trying to achieve… know your objectives to listen and understand? to engage in conversations? to generate buzz? to encourage participation?
29. offer value be authentic, transparent and helpful link to those that disagree disclose your position/interests match your message to the environment -these are social spaces… follow the rules of engagement
30. a facebook fan page? a blog? ratings and reviews on your site? twitter? choose the right tools an island in second life? use what’s right for your audience and objectives, not the big new thing
32. we helped T-Mobile get the über geeks on board for the launch of the first Google phone network mapping & influencer engagement
33. we helped Oxfam and CAFOD centralise petition sign-ups across their partner sites through building widgets strategy and widget design, build & deployment
34. we helped C4’s PR team more effectively promote programmes to niche audiences through social media training training & consultancy
35. we helped MORE TH>N compete for niche longtail search terms by building a blog around issues that their customers care about consultancy, design & build
39. get in touch [email_address] nixonmcinnes.co.uk nixonmcinnes.co.uk/ebooks twitter.com/nixonmcinnes
40. some must reads… The 17 Rules of Social Media Optimization The New PR Wiki Any online marketing blog (Seth Godin = v.good) The Cluetrain Manifesto by various The Long Tail by Chris Anderson The Wisdom of Crowds by James Surowiecki Tipping Point by Malcolm Gladwell Anything by Seth Godin
41. Image credits hands up 1 http://flickr.com/photos/mic_n_2_sugars/564570276/sizes/o/ shift http://flickr.com/photos/sanbeiji/220645446/sizes/l/ disneyland http://www.flickr.com/photos/denn/160596269/sizes/l/ playing elsewhere http://flickr.com/photos/mugley/2227098069/sizes/o/ conversation http://flickr.com/photos/emdot/32179191/sizes/l/ tools http://flickr.com/photos/22280677@N07/2504310138/ wonderwoman http://flickr.com/photos/bbaltimore/10566018/sizes/o/