6. âDo the Whiptail: Get noticed Online.â
Thatâs the message behind Whiptail Publishingâs
brand strategy 2.0, aimed at positioning itself as the
Internet marketing specialist for authors.
10. Personal Branding
âą RuthAnn Hogue is an Internet Marketer whose passion for writing,
marketing and all things Internet allows her to understand and meet the
needs of fellow authors who need effective tools to reach their audience
and enhance their online presence. The certified Webmaster is also an
award-winning author and journalist who knows what it takes to get
noticed online. As a student in Full Sail University Onlineâs Internet
Marketing Master of Science program, she has access to cutting-edge
industry professionalsâand complimentary access to audit updated
coursesâfor life.
15. Strengths
-- The Law of the Association draws
authors who wish to participate in
Whiptailâs Book Trailer Central.
-- Whiptail has been online since
2004
-- Connection with its core audience
of authors.
16. Weaknesses
-- Whiptail can be difïŹcult to say or spell
-- Whiptail is not yet well known
-- Whiptail struggles to live up to the brand it desires
to deliver, due to limited resources
17. Opportunities
âą Whiptail has the chance to become the best-
known provider of Internet marketing services
including a social network, domain names and
more
âą Whiptail has a long-standing presence online, and
its owner has an established presence as excelling
in her ïŹeld as a writer. One of the laws of the
internet is longevity. The longer one has been
18. Threats
-- Competitor GoDaddy.com owns the name in the
marketplace for internet products and services such
as domain names, hosting and email. Whiptail will
need to establish itself as an expert in ways
GoDaddy cannot.
-- Tying Book Trailer Central, MyWhiptail and
Whiptail Publishing together could prove to be
difïŹcult and could dilute the brand name.
20. References
American Museum of Natural History. (Unknown). Unisexual Whiptail Lizards.
http://www.amnh.org/exhibitions/expeditions/treasure_fossil/Treasures/
Unisexual_Whiptail_Lizards/lizards.html?50
Brandhouse. (Unknown). The 12 Arechtypes.
http://www.brandhouse.com/Web/EN/Archetypes/The+12+archetypes
Neumeier, M. (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy
and Design. Berkeley, CA: New Riders.
Ries, A. Ries, L. (2002). The 22 Immutable Laws of Branding: How to Build a Product or Service
into a World-Class Brand. New York, NY: HarperCollins Publishers, Inc.
Whiptail Publishing (2010). Do the Whiptail: Get Noticed Online. WPSyndicate Channel,
YouTube. http://www.youtube.com/watch?v=Jp7BjTqARBo