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TV Advert: Pre-production Paperwork
1. BTEC Film & TV TV Adverts
Pre-production Paperwork
Helen Webster
Maia Hall
Rhianna Payne
Ruth Manalo
2. BTEC Film & TV TV Adverts
Production Diary
Schedule
Planning Week
Friday,
27th
January
Discussion of the Initial Proposal
Planned Schedule
Day 1 –
Discuss initial ideas for the TV Advert by choosing from one of the delivered Unilever Re-branding presentation and
finalise the chosen product.
Plan out the schedule for the whole production process and allocate work to the group members.
Rough ideas for the shot list to be done.
Week Summary
For our first day, we decided to discuss what product we want to use for the TV Advert Project from the delivered
Unilever Re-branding presentation. For this day, we didn’t encounter any problem as we only discuss which product we
wanted to use. Also, we started planning roughly our schedule for the whole production process to make sure everything
goes well as intended, as well as allocated pre-production paperwork to everyone. Lastly, we roughly planned our shot list
ready to be finalised the week after.
Week 1 – Production Week
Planned Schedule
Day 2 30th
January – to start the pre-production paperwork, as well as finalising filming location and availability of
actors and crews. Release forms (Locations and Minor actors) to be printed out and filled in.
Day 3 1st
February – to start filming the production. To shoot the whole production in one go using C block and
lunch time.
Monday Tuesday Wednesday Thursday Friday
A D B E C – Start doing post-
production work such
as Editing and finalising
the video ready for
uploading and
evaluating.
BREAK
B E C – ready for filming
and finish filming by
the end of the day.
Continue pre-
production paper work
if needed.
A D
LUNCH
C – start pre-
production paperwork
and compile everything.
A D B E
3. BTEC Film & TV TV Adverts
Day 4 3rd
February – to finalise everything: pre-production paperwork, editing the film and to upload the finished
product, as soon as possible.
4. BTEC Film & TV TV Adverts
Week Summary
We planned to do everything in a one-week window, which we thought was doable. However, the editing process took as
another week or two to finish. It wasn’t much of a problem as we are up-to-date to everything. It didn’t run to deadline
date, as the deadline would be at the end of the month. We are confident to finish the whole work done before the
deadline.
We didn’t encounter any problem when we started filming the production, however, we did amend a couple of things such
as the using the dining hall instead of the living room. It wasn’t a problem; it was a quick decision to make on the day.
However, we would try to avoid unplanned actions because we might encounter situations that could lead to slowing
down our production work or such. Overall, the week has gone smoothly with little to less problem.
5. BTEC Film & TV TV Adverts
Initial Ideas
Synopsis: The main character ‘Maia’ sits with her friends in the living room (Mid Shot – from behind the sofa)*, all looking
bored (Dolly from left to right – to show bored expression). Maia rises from the sofa and heads into the kitchen** (tracking
shot from behind), she retrieves a Magnum box from the freezer (Cut-in shot to the freezer and the Magnum box). From
the moment she opens the fridge, Maia hears faint music coming from somewhere, as she opens the freezer the music gets
louder, confused (Extreme close-up to Maia’s eyes to show confusion), she closes the fridge and the music turns back being
faint. She repeats the process of opening the fridge (camera inside the fridge), which she gets the same outcome.
Maia takes the Magnum box from the fridge and the beat stays sound-levelled (Mid Shot). She takes the Magnum box
back to the living room to share with her friends (Tracking shot), as they open the box the music gradually gets louder and
when they finally open the packaging of the Magnum ice cream (Close up to the ice cream), the music burst into festive-
music and the friends***, as well as Maia starts having more fun rather than being bored.
Note: (camera direction), * - read amendments below.
Amendments:
* We used the dining room instead of the living room (Medium Shot) focusing on the group of friends who are busy using
their own phones and not communication.
** Instead of Maia coming from the living room, we placed the camera inside the fridge, therefore, it’s pitch black until she
opens the fridge. From inside the fridge, she stands in front as she opens the fridge (Mid shot and the changes angle to
show the fridge. Using the same shot she sits back down.
*** The shot came in the position where we started in.
Further Amendments:
(*)
Medium shot focusing on Helen and Maia, close up of Helen with a bored expression.
(**)
Semi tilted medium shot focusing on the freezer, Maia opens the freezer and crouches down, (side view).
Semi high angle shot over Maia’s shoulder, Maia stands up and closes the fridge.
Medium wide shot of Maia sitting down at the table.
(***)
Close up of the box of Magnums, Maia tears it open, fades to extreme close up.
Fades to Maia unwrapping her Magnum.
(****)
Medium group shot opening Magnums.
Fades to Magnum logo and slogan.
Fades to group shot of all eating Magnums and enjoying them.
6. BTEC Film & TV TV Adverts
Location Recce Ideas/ Photos
These photos are the representation
of the room that we are going to use.
This is Maia’s dining hall; this is the
place where the shoot is going to take
place.
7. BTEC Film & TV TV Adverts
Shot List
Shot Location Narrative Shot Type Sound/Music
1
Living room
Friends in the living room watching
television looking bored.
Full shot
-Panning-
2 Maia getting up to go to the kitchen. Tracking shot
-behind-
3
Kitchen
Maia hears muffled music coming from
the fridge.
4 Maia opens the fridge and the music was
clearer than before. She decided to close
it and the music became muffled again
and does this for a couple of times.
Medium shot
-from the side-
5 Maia stares at the Magnum Ice cream. High angle shot
-semi tilted-
Focused on the
Magnum Ice cream
6 Maia takes the Magnum Ice cream out. Over the shoulder
shot
7 Kitchen Maia walks back to the living room. Wide-long shot
8
Living room
Maia hands out the Ice cream to
everyone.
Full shot
9 Everyone looks less bored than before. Establishing Shot
AMENDMENT OF SHOT LIST
Shot Location Narrative Shot Type Sound/Music
1
DINING
ROOM
Friends in the dining room using their
own phones as entertainment, looking
bored. Helen’s close up.
Maia gets to go to the fridge.
Medium group –
close up
Semi tilted side view
Bensound -
Celebration
2
3 Music gets louder when Maia opens the
freezer.
Semi tilted side view
Semi high angle4 Maia takes the box of Magnums out of
the freezer.
5 Magnum ice cream on the table.
Hands getting the Magnum ice cream.
Close up –
Extreme close up
6 The group toasts with their Magnums Medium group
15. BTEC Film & TV TV Adverts
Production Schedule
Production Schedule
Name(s): Helen, Maia, Rhianna and Ruth
Production
title: Magnum Re-branding
Production
dates:
1st February 2017 and 1st March 2017
Date & Time Activity/Scene
Personnel,
equipment & Props
Required
11:40 – 13:10
01-02-17
To film everything in one
shoot.
Camera and Tripod
11:40 – 13:10
01-03-17
To re-film everything in
one shoot. To make sure
that there are going to be
no technical issues on the
scenes.
Camera and Tripod
