3. 3
27faces is a high-tech tool for experts in
marketing and merchandising
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4. 4
Information about the audience
→Audience counter
→Opportunity To See (OTS) – the number of
potential viewers
→Dwell time – the time between the first
detection of the viewer and his departure out
of sight
→Attention time – the part of the dwell time
when the viewer was watching commercials
→Gender of the viewer - man / woman
→Age of the audience - adult / child
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5. 5
• 27faces can be installed
on any suitable computer.
• No need to buy,
27faces is available for rent.
• Four age categories –
children/youth/adults/seniors.
• The ability to use web- or
IP – cameras.
Key Benefits
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6. 6
Instant access to statistics in cloud
from all over the world
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10. 10
Business Model
The profit:The profit:
SaaS – model, 50$ for 1 camera per 1 month
Hardware integration (Vending)
Complex solution (software and hardware)
for Digital Signage Market
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13. 13
Our Team (10-15 members)
PicLab LLC - campus companies, Yaroslavl State University
Modern form of cooperation between Students, Researchers, Entrepreneurs
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