The Eye Tracking Market size is anticipated to reach USD 1352.75 Million by 2028 from an estimated USD 314.01 Million in 2021, growing at a CAGR of 23.2% globally.

1. GLOBAL Eye Tracking Market: RESEARCH REPORT,
2023-2029
Market Value:
• 2021 = USD 41.03 Billion
• 2028 = USD 122.77 Billion
• CAGR = 16.95%
Date Published: January 2023
Publisher: Introspective Market Research

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Annual Market Size and Forecast
Technological Roadmap & Regulatory Landscape
Analysis on type and applications
Industry Value Chain Analysis
Analysis on Major Trends
Key strategies by Top Market Players
Market Share Analysis 2021
REPORT OUTCOMES

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The Eye Tracking Market size is anticipated to reach USD 1352.75 Million by 2028 from
an estimated USD 314.01 Million in 2021, growing at a CAGR of 23.2% globally.
The eye-tracking is an advanced sensor technology that detects the presence of a person that
helps to observe and measure eye movements, point of gaze, pupil dilation, focus on the
subject’s visual attention, what they are ignoring, and what they engage with. The eye-tracking
system consists of one or more cameras, some light sources, and computing
capabilities. Edmund Huey built the first eye tracker that track eye movement in 1908. There
are two types of eye-tracking such as screen-based eye tracking, and eye-tracking glasses.
Screen-based eye tracking helps to record and analysis of responses to multimedia stimuli and
eye-tracking glasses help researchers to find how subjects view and interact in the real, dynamic
world.
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The global Eye Tracking Market report provides comprehensive market information,
including classifications, definitions, and market analysis. This also helps with the awareness
of various item specifics, the manufacturing cycle, the supply chain, and the cost structure.
Along these lines, the understanding of the project's structural squares and key drivers of
development is enhanced. To estimate the market size, boundaries such as import and fare,
rules in various nations, inflation, legal and political variables, financial elements, and other
minor aspects inside organizations have been broken down. The research examines the
competitive landscape as well as the most current positions of major rivals in the Eye
Tracking industry.
Segmentation of Eye Tracking Market: -
By Type
• Electrooculography Systems
• Optical Tracking Systems
By Component
• Hardware
• Software
By Applications
• Research
• Retail
• Automotive
• Healthcare
• Consumer Electronics
By Region
• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)

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• Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of SA)
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Top Key Players Covered Eye Tracking Market: -
• Tobii AB (Sweden)
• SensoMotoric Instruments (Germany)
• SR Research (Canada)
• Seeing Machines (Australia)
• EyeTracking (US)
• PRS IN VIVO (US)
• Smart Eye AB (Sweden)
• LC Technologies (US)
• Ergoneers GmbH (Germany)
• EyeTech Digital Systems (US) and other Major Players.
COVID-19 Impact Analysis on Eye Tracking Market
The spread of covid 19 disrupts the supply chain of the various market containing eye tracking
market. The outbreak of covid 19 decreased the growth of the eye-tracking market. In the
pandemic situation, eye-tracking technology-based products have been negatively demanded
in retail stores, advertisement companies, and research labs. The advertisement companies,
research lap, and retail stores were shut down during this period. Thus, market growth of eye-
tracking is negatively impacted in covid-19.
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Report Includes Competitor's Landscape:
• Major trends and growth projections by region and country
• Key winning strategies followed by the competitors
• Who are the key competitors in this industry?
• What shall be the potential of this industry over the forecast tenure?
• What are the factors propelling the demand for the Action Figures and Statues?
• What are the opportunities that shall aid in significant proliferation of the market
growth?
• What are the regional and country wise regulations that shall either hamper or boost
the demand for Action Figures and Statues?
• How has the covid-19 impacted the growth of the market?
• Has the supply chain disruption caused changes in the entire value chain?
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Table of Content: -
Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Type
3.2 By Component
3.3 By Application
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 5: Eye Tracking Market by Type
5.1 Eye Tracking Market Overview Snapshot and Growth Engine
5.2 Eye Tracking Market Overview
5.3 Electrooculography Systems
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities

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5.3.4 Electrooculography Systems: Grographic Segmentation
5.4 Optical Tracking Systems
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Optical Tracking Systems: Grographic Segmentation
Chapter 6: Eye Tracking Market by Component
6.1 Eye Tracking Market Overview Snapshot and Growth Engine
6.2 Eye Tracking Market Overview
6.3 Hardware
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Hardware: Grographic Segmentation
6.4 Software
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Software: Grographic Segmentation
Chapter 7: Eye Tracking Market by Application
7.1 Eye Tracking Market Overview Snapshot and Growth Engine
7.2 Eye Tracking Market Overview
7.3 Research
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size (2016-2028F)
7.3.3 Key Market Trends, Growth Factors and Opportunities
7.3.4 Research: Grographic Segmentation
7.4 Retail
7.4.1 Introduction and Market Overview
7.4.2 Historic and Forecasted Market Size (2016-2028F)
7.4.3 Key Market Trends, Growth Factors and Opportunities
7.4.4 Retail: Grographic Segmentation
7.5 Automotive
7.5.1 Introduction and Market Overview
7.5.2 Historic and Forecasted Market Size (2016-2028F)
7.5.3 Key Market Trends, Growth Factors and Opportunities
7.5.4 Automotive: Grographic Segmentation
7.6 Healthcare
7.6.1 Introduction and Market Overview
7.6.2 Historic and Forecasted Market Size (2016-2028F)
7.6.3 Key Market Trends, Growth Factors and Opportunities
7.6.4 Healthcare: Grographic Segmentation
7.7 Consumer Electronics
7.7.1 Introduction and Market Overview
7.7.2 Historic and Forecasted Market Size (2016-2028F)
7.7.3 Key Market Trends, Growth Factors and Opportunities
7.7.4 Consumer Electronics: Grographic Segmentation

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Chapter 8: Company Profiles and Competitive Analysis
8.1 Competitive Landscape
8.1.1 Competitive Positioning
8.1.2 Eye Tracking Sales and Market Share By Players
8.1.3 Industry BCG Matrix
8.1.4 Ansoff Matrix
8.1.5 Eye Tracking Industry Concentration Ratio (CR5 and HHI)
8.1.6 Top 5 Eye Tracking Players Market Share
8.1.7 Mergers and Acquisitions
8.1.8 Business Strategies By Top Players
8.2 TOBII AB
8.2.1 Company Overview
8.2.2 Key Executives
8.2.3 Company Snapshot
8.2.4 Operating Business Segments
8.2.5 Product Portfolio
8.2.6 Business Performance
8.2.7 Key Strategic Moves and Recent Developments
8.2.8 SWOT Analysis
8.3 SENSOMOTORIC INSTRUMENTS
8.4 SR RESEARCH
8.5 SEEING MACHINES
8.6 EYETRACKING
8.7 PRS IN VIVO
8.8 SMART EYE AB
8.9 LC TECHNOLOGIES
8.10 ERGONEERS GMBH
8.11 EYETECH DIGITAL SYSTEMS
8.12 OTHER MAJOR PLAYERS
Chapter 9: Global Eye Tracking Market Analysis, Insights and Forecast, 2016-2028
To Be Continued…

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This research study involved the extensive usage of both primary and secondary data
sources. The research process involved the study of various factors affecting the
industry, including the government policy, market environment, competitive
landscape, historical data, present trends in the market, technological innovation,
upcoming technologies and the technical progress in related industry, and market
risks, opportunities, market barriers and challenges. The following illustrative figure
shows the market research methodology applied in this report.

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Top-down and bottom-up approaches are used to validate the global market size
market and estimate the market size for Company, regions segments, product
segments and Application (end users).

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