1. Rupesh Kumar E-mail: rupesh27kumar@gmail.com
Phone: +91-9901650327
Objective
 Seeking the role within a dynamic facility where technical as well as
Management skills can be fully utilized and further developed. The aim is to
exposure to various aspects of Business Insight and Marketing Research in
CPG & Retail industry and strengthens my knowledge base qualitative and
quantitative, which could facilitate development of technical skills and in turn
give an equal opportunity to learn and contribute.
Synopsis
 Talented, energetic and result oriented Professional with 3+ years of
experience in “Market Research”, “Business Insight” and “Charting and
Reporting” with expertise in various data analysis for sales and performance
trends of CPG & Retail industry using IRI database and tools and MS-Excel
and Basic VBA macros.
 Deep understanding of business requirements with focus on delivering
business solutions; Persuasive communicator with exceptional relationship
management skills with ability to relate to people at any level of business,
clients and management; highly ethical; trustworthy and discreet.
 Comfortable in working as individual, as well as in team with self-motivated
and positive approach.
 Versatile at working, challenges acceptable, self-updating with latest trends
and technologies which provides opportunities to infuse growth in
organization and self.
Professional Summary
In-house Tools used to analyze data:
IRI Database, MVOD, QS3/Krystal, Impact, Citrix - Xlerate 1.3, 2.6, Analyzer & Liquid
Data, GUTX and GUTZ.
Sound knowledge of Analytical Tool Like Tableau, R, Spotfire, Qlikview (Business
Intelligence tool) and Certified Qlikview designer.
MS – Excel, VBA Macros, Creative PowerPoint.
 Working on multiple data sources and is involved in sales trend, data
analysis, charting, business insights and recommendations for clients.
 Handling Core team on various projects and training.

2.  Worked on IRI data and trends.
 Execute high quality recurring deliverable and Adhocs requests using
store and panel data (or 3rd party non IRI data as well as Internet research).
 Work very closely with the US team to produce strategic business
analysis.
 Providing Business insights pertaining to new
product development/launches.
 Responsible for proactively managing the
accurate production and timely provision of all
deliverables to client portfolio.
 Execute high quality Adhoc requests (Level 1, 2 &
3) and continuous reports and deliver them in timely &
accurate manner.
 Planning & effective implementation on effort
estimation, analysis, scheduling and executing project
activities.
 Initiate research and analysis of current and
future markets of CPG/FMCG, products and services
identifying business opportunities that support the
achievement of short and long term business objectives,
increased profit and market control for the End clients.
 Expertize in Building reports into MS-Excel dashboards using Excel
formulas and VBA Macros and building Creative and autonomous PowerPoint
presentation.
Experience
 Currently working for GENPACT from May 2011 - till date.
Technical Skills
Research Tools : Qlikview, Spotfire, MVOD, QS3/Krystal, Impact, Citrix
- Xlerate 1.3, 2.6, Analyzer & Liquid Data, Leakage tree analyzer, GUTX.
Environment : Windows 2010, XP, Vista
Database : IRI Database
Packages : MS Office 2010, 2007 (Excel, Word, Ppt, Outlook)
SNAPSHOT
Company
(Present
Employer)
Genpact,
Bangalore.
(Symphony
Marketing
Solutions)
Designation
Senior
Consultant
/Senior
Associate
EDUCATION
MBA in Marketing from
JSS, Bangalore.(2010)
Bachelor of Arts
(Journalism, optional
English, Psychology),
Bangalore. (2008)

3. Certifications
 Lean trained, tested and certified.
 Completed Internal Certification on CPG & Retail Industry.
 Pricing Techniques and Measures applied in CPG & Retail industry.
Achievements and Awards
 Received Client Satisfaction Award from USA Clients for the Outstanding
Performance.
 Received Performance Incentive Award for the Successful Project
Automation.
 Received Many Appreciation awards for Client Focused, Team Co-ordination,
Commitment to the Work, Planning and Implementation of Ideas.
 Recognized by Leadership Team for Leading a Team of 5 people during
Project restatement.
 Worked on the Process Improvement Project with successful result.
 Internal Awards for maintaining the highest (Promoter) NPS level and green
metrics throughout the year.
Project handled in GENPACT
Project: Leakage Tree Analyzer (Sales and Customer Leakage Analysis)
Client: Symphony IRI Group (American Greetings)
Business Development and Management for Leakage Tree Analyzer
Leakage Tree Analyzer project is an automated dashboard created for the better
understanding at client end on sales trends of their products based on customer
loyalty and trip size as per various geographies. The sales data is retrieved from
the IRI database and further manipulated as per the requirement under Citrix and
Liquid data tools and various analysis using ACV distribution and Pricing
techniques are performed and the end user dashboard is created using Advanced
Excel.
Lean Six Sigma Project
The dashboard was automated for recurring/top line reports using Lean Six Sigma
techniques like Jidoka and 5s which reduced manual work by 70% and reduced
cost by 30%. This Analyzer was appreciated and approved by Client for all the
weekly leakage tree analysis reports.
Responsibilities:

4.  Connecting the ILD tool on Citrix to get the latest updated sales data.
 Generating product details from QS3 tool as per customize geographies.
 Collating and merging the sales data to the trips data.
 Generating a report based on customized geographies to analyze the leakage
of sale and customers in those geographies and analyzing the outliers.
 Comparing the trends with the previous time slots and generating the report
based on WOW and LFL pattern.
 Doing various statistical and Analytical studies on this data to get the outliers
and report it to the client with the logical reason behind those and come up
with areas of growth by applying ACV distribution and Pricing techniques.
 Creating dashboard on MS Excel and PPT and deliver it to clients with the
analysis made on it.
 Handling the Client requirements end to end.
Environment: Citrix - Xlerate 1.3, 2.6, Analyzer & Liquid Data, QS3, MS Excel
Add-On Technical Skillsets
 Learning Base SAS.
 Learning Tableau and Analytical tool ‘R’.
Personal Details
Date of Birth : March 27, 1988
Language : English, Hindi, Kannada
Marital Status : Single
Permanent Address : #24, 1st
main, 2nd
B cross Srinidhi Layout, Konankunte,
Bangalore-62.
Place: Bangalore Rupesh Kumar